Company Market Research Report
Company Overview
Name: Ölend
Mission of the Company: Ölend is dedicated to creating the best possible experience for its clients by exploring better ways of sustainability, further ways of functionality, and producing longer-lasting products. They aim to serve the modern explorer by providing tools that thrive in adventures while being environmentally conscious.
Founded by: Adriana and Fran, after meeting during a filming project in Barcelona, started Ölend as a passion project. Antonio and Juan, Fran’s childhood friends, later joined them in the company.
Key People:
- Adriana - Creative Director
- Fran - Co-Founder
- Antonio - Part of the founding team
- Juan - Part of the founding team
Headquarters: Design and testing take place in Barcelona, Spain.
Number of Employees: No information is available.
Revenue of the Company: No information is available.
What the Company is Known For: Ölend is recognized for creating durable and timeless backpacks and accessories inspired by the spirit of 40s and 50s mountaineers. The brand is also known for supporting sustainability initiatives and small local businesses.
Products
1. Ona Soft Bag
- Price: From €85
- Description: A top-selling, soft, and versatile bag compatible with laptops up to 17”. Crafted with water-resistant light nylon.
- Key Features:
- Magnetic clasp and inner pocket
- Water-resistant fabric
- Comfortable and adjustable strap
- External zippered pocket
- Convertible to a backpack
- Available in various colors
2. Micro Ona Soft Bag
- Price: €75
- Description: The smallest member of the Ona family, ideal for everyday use.
- Key Features:
- Magnetic clasp with an inner zippered pocket
- Water-resistant nylon
- Comfortable, ajustable strap
- Convertible to a backpack
- Compact size
3. Calypso Multibag
- Price: €115
- Description: A versatile and functional multibag with multiple ways to carry, ideal for city life.
- Key Features:
- Multiple pockets including three zippered and one elastic pocket
- Keys’ hook inside
- Inner padded laptop compartment
- Removable front pocket
- Removable and adjustable straps for backpack mode
Recent Developments
Recent Developments in the Company:
- Ölend donates 1% of its annual benefits to Foundawtion, a not-for-profit organization focused on cooperative development in environmental, social, and architectural projects.
New Products Launched: There are various new variants of existing products with seasonal limited colors.
New Features Added to Existing Products: Products like the Ona series feature sustainable designs with innovative multi-functionality like convertible backpack styles and eco-packaging.
Recent Partnerships: Collaboration with Foundawtion on educational, design, and architectural projects.
Conclusion
Ölend embodies a passionate dedication to sustainability, creativity, and effective design, offering a range of versatile and adaptable bags ideal for modern explorers. With products that allow customers to make impactful purchases, Ölend continues to cultivate a brand deeply connected to social and environmental responsibility.
