One Earth United Company Profile

Background

One Earth United is dedicated to fostering connections among diverse cultures through the universal healing power of arts, music, and dance. The organization aims to transform global perceptions and engagements with Indigenous cultures by providing a platform that showcases their rich traditions and creative expressions. Historically, Indigenous creatives have faced stereotypes and limited opportunities; One Earth United seeks to change this narrative by connecting these artists with a global audience eager to engage, learn, and appreciate their unique creations.

Key Strategic Focus

The organization's strategic focus includes:

Spotlighting Talent: Showcasing Indigenous creatives globally to help them break barriers.

Empowerment Hub: Uniting Indigenous people and allies to foster collaboration and mentorship.

Building Community: Fostering strong connections and addressing critical issues.

Offering a Global Stage: Supporting and elevating Indigenous voices worldwide.

By leveraging technology, One Earth United revolutionizes the way the world engages with Indigenous creatives, breaking down barriers, challenging stereotypes, and creating a world where Indigenous cultures are celebrated and valued.

Financials and Funding

One Earth United has received funding from the Metropolitan Regional Arts Council, made possible by the voters of Minnesota through a legislative appropriation from the arts and cultural heritage fund. This support has been instrumental in developing their global platform.

Technological Platform and Innovation

One Earth United is developing the RELATED App, the first and only social network created specifically for Indigenous creatives, innovators, environmentalists, and culture bearers. This platform serves as a vibrant space for users to connect with like-minded individuals, raise funds for projects, and collaborate with allies who share a passion for Indigenous advancement.

Leadership Team

The leadership team comprises individuals from diverse backgrounds united by a common goal: building a more sustainable world by connecting Indigenous Peoples to opportunities to sell their products and share their cultures. After leaving the corporate world, Cynthia, inspired by a Red-Tailed Hawk—a symbol of vision and guidance in many cultures—founded One Earth United. She has since collaborated with various Indigenous communities, including the Lakota of Pine Ridge Reservation, the Mandan, Hidatsa & Arikara Nation, the Seminole Tribe of Florida, and a Hmong youth group, to encourage connections and understanding of Indigenous peoples' beauty, rich traditions, and wisdom.

Competitor Profile

Market Insights and Dynamics

The market for platforms that promote Indigenous art and culture is niche but growing, driven by increasing global interest in diverse cultural expressions and the recognition of Indigenous rights and contributions.

Competitor Analysis

While specific direct competitors are not identified, organizations and platforms that focus on promoting Indigenous art and culture may serve as indirect competitors. These entities may offer similar services, such as online marketplaces for Indigenous art, cultural workshops, and community-building initiatives.

Strategic Collaborations and Partnerships

One Earth United has collaborated with various Indigenous creatives and allies, including:

Daniel Tommie: Seminole Tribe of Florida, Culture Bearer

Larry Yazzie: Meskwaki Nation/Sac & Fox Tribe

FACE Pakistan Musicians: Sajid Ali & Mentor

Red Berry Woman: Grammy-award-winning fashion designer with models from the Mandan, Hidatsa & Arikara Nation

Kanoelani Davis: Native Hawaiian Fashion Designer & Culture Bearer

These collaborations have been instrumental in showcasing Indigenous talent and fostering cross-cultural understanding.

Operational Insights

One Earth United's distinct competitive advantage lies in its dedicated focus on Indigenous creatives and the development of a specialized social network tailored to their needs. By providing a platform that addresses the unique challenges faced by Indigenous artists, the organization differentiates itself from more generalized art and culture platforms.

Strategic Opportunities and Future Directions

The organization's strategic roadmap includes:

Expanding the RELATED App: Enhancing features and user engagement to better serve Indigenous creatives and their allies.

Increasing Global Reach: Building a global network to connect Indigenous Peoples and allies to wider markets and opportunities for economic growth.

Fostering Greater Understanding: Showcasing the beauty of different cultures to change stereotypes and build greater understanding and opportunities.

By leveraging technology and fostering strong community connections, One Earth United aims to create a more connected, inclusive, and vibrant global community.