1F

1 Finance

www.1finance.co.in link_icon

1 Finance Company Profile



Background



1 Finance is a contemporary personal finance institution dedicated to assisting individuals in achieving financial independence and well-being. Unlike traditional financial advisory services, 1 Finance integrates psychological insights and human experiences into its offerings, providing personalized financial guidance tailored to each client's unique needs.

As a subsidiary of the Marwadi Chandarana Group, established in 1995, 1 Finance benefits from extensive experience in the personal finance advisory sector. This affiliation provides the company with deep insights into the financial habits and wealth creation strategies of individuals and families across India.

Key Strategic Focus



1 Finance's strategic objectives include:

  • Zero-Commission Model: The company operates on a zero-commission basis, ensuring that its pricing is not linked to sales or transactions. This approach eliminates conflicts of interest and aligns the company's goals with those of its clients.


  • Hyper-Personalized Recommendations: By considering factors such as lifestyle, demographics, generational profiles, and financial milestones, 1 Finance offers financial advice tailored to each client's specific needs and aspirations.


Financials and Funding



While specific financial details are not publicly disclosed, 1 Finance is backed and mentored by the Marwadi Chandarana Group. This support provides the company with a solid financial foundation and access to a wealth of industry experience.

Technological Platform and Innovation



1 Finance distinguishes itself through several proprietary technologies and methodologies:

  • MoneySign™ Assessment Framework: Based on the five-factor model of personality, this tool helps clients understand their financial behaviors and biases, enabling more informed financial decisions.


  • Algo-Assist: A proprietary algorithm that analyzes a wide array of financial instruments to recommend the most suitable options for clients, considering appropriate size and amount.


Leadership Team



  • Jeet Marwadi: Founder & Managing Director. Holds a degree in Economics from Loyola Marymount University, Los Angeles. Plays an instrumental role in shaping the company's strategic direction.


  • Amish Chandarana: Promoter & Director. Director of the Chandarana Group and Co-founder and Trustee of Marwadi University.


  • Keval Bhanushali: Co-founder & Chief Executive Officer. An alumnus of IIM and Harvard Business School, with decades of proven industry experience.


  • Mohan Kumar: Chief Operating Officer. A certified chartered accountant and company secretary with over a decade of experience in the financial sector.


Competitor Profile



Market Insights and Dynamics



The personal finance advisory sector in India is experiencing significant growth, driven by increasing financial literacy and a growing middle class seeking tailored financial solutions. The market is characterized by a shift towards digital platforms and personalized services.

Competitor Analysis



Key competitors in the personal finance advisory space include:

  • Brex: An AI-powered spend platform offering corporate cards, business accounts, and global payments. Brex focuses on empowering employees to make smarter financial decisions and serves over 20,000 companies.


  • Razorpay: Provides online payment solutions for businesses, including payment gateway services and financial products. Razorpay serves over 450,000 customers and has raised significant funding to expand its offerings.


  • Melio: Helps small businesses pay bills and get paid digitally, focusing on embedding payment technology into platforms like Shopify. Melio charges fees for expedited payments and credit card transactions.


Strategic Collaborations and Partnerships



1 Finance is backed and mentored by the Marwadi Chandarana Group, which has a strong presence in the education sector through Marwadi University and in the financial sector via Marwadi Financial Services. This partnership provides 1 Finance with a robust support system and access to a broad network of resources.

Operational Insights



1 Finance's zero-commission model and hyper-personalized recommendations set it apart from traditional financial advisory services. By integrating psychological insights into financial planning, the company addresses the unique needs of each client, fostering trust and long-term relationships.

Strategic Opportunities and Future Directions



1 Finance aims to expand its reach by leveraging digital platforms to offer its services to a broader audience. The company plans to continue developing innovative tools like the MoneySign™ assessment and Algo-Assist to enhance the personalization and effectiveness of its financial advice.

Contact Information



  • Website: 1finance.co.in


  • Headquarters: Rajkot, Gujarat, India


  • Office Location: Mumbai, India