10 Point Capital is a private equity firm headquartered in Atlanta, Georgia, specializing in investments in franchisors with the potential to become dominant brands. Founded in 2018, the firm leverages over 75 years of combined experience in the franchise industry to partner with founders and operating executives of high-growth franchise businesses. Their mission is to invest in people, processes, and technology to drive growth, aiming to transform emerging franchisors into leading brands within their respective sectors.
Key Strategic Focus
10 Point Capital's strategic focus centers on providing flexible capital solutions and a personal, hands-on approach to support franchisors. The firm typically invests in businesses with strong unit economics, differentiated brands, and leadership teams poised to become top brands in their categories. Their investment horizon is typically 7-10 years, allowing for patient and strategic growth. They are flexible in their investment structures, taking either minority or majority positions, with equity investments ranging from $5 million to $50 million. The firm emphasizes the importance of franchising as the main source of growth for their portfolio companies.
Financials and Funding
Since its inception, 10 Point Capital has actively sought new investments, focusing on growth capital and buyout opportunities. The firm has made five investments, with a portfolio comprising three active companies and two exits. Notable investments include Smalls Sliders, Walk-On's Sports Bistreaux, Slim Chickens, Phenix Salon Suites, and Tropical Smoothie Cafe. The firm raised a new fund, 10 Point Capital Mini 2, amounting to $2,525,000 on March 25, 2025.
Pipeline Development
10 Point Capital's investment portfolio includes:
- Smalls Sliders: Invested on July 25, 2022, in this food products company.
- Walk-On's Sports Bistreaux: Invested on October 13, 2020, in this restaurant and bar chain.
- Slim Chickens: Invested on July 17, 2019, in this restaurant and bar franchise.
- Phenix Salon Suites: Invested on March 15, 2018, in this B2C non-financial services company.
- Tropical Smoothie Cafe: Invested on May 17, 2010, in this restaurant and bar chain.
These investments reflect the firm's focus on franchisors with strong growth potential and the ability to become dominant brands in their respective markets.
Technological Platform and Innovation
While 10 Point Capital does not publicly disclose proprietary technologies or scientific methodologies, their investment strategy emphasizes the integration of people, processes, and technology to foster growth. The firm leverages its extensive experience in the franchise industry to implement innovative strategies that enhance operational efficiency and scalability for their portfolio companies.
Leadership Team
The leadership team at 10 Point Capital comprises seasoned professionals with extensive experience in the franchise industry:
- Scott Pressly: Co-Founder & Managing Partner
- Tom Wells: Co-Founder & Managing Partner
- Morven Groves: Managing Partner
- David Walker: Managing Partner
- Charles Watson: Operating Partner
This team brings a wealth of experience in franchise investing, having been involved in over 40 franchise transactions and serving as franchisees for leading concepts such as Subway, Edible Arrangements, Hand & Stone, and Smashburger. Their collective expertise positions them to effectively partner with and support franchisors in achieving significant growth.
Competitor Profile
In the private equity landscape, 10 Point Capital faces competition from firms with similar investment focuses:
- Ballast Point Ventures: Based in St. Petersburg, Florida, Ballast Point Ventures invests in established, privately owned companies, with a particular emphasis on the Southeast and Texas regions. Their investment sectors include healthcare, business services, communications, information technology, financial services, and consumer/retail.
- Double Point Ventures: This venture capital firm invests in early-stage biotechnology, medical, and therapeutics industries, focusing on healthcare and science sectors. Their portfolio includes companies developing cutting-edge therapeutics, from gene therapies to precision medicines.
These competitors, while operating in overlapping sectors, may differ in investment strategies, target markets, and portfolio compositions.
Strategic Collaborations and Partnerships
10 Point Capital emphasizes a collaborative approach, partnering closely with founders and operating executives to implement strategies for growth. While specific strategic collaborations and partnerships are not publicly disclosed, the firm's investment philosophy centers on building strong, supportive relationships with portfolio companies to achieve shared success.
Operational Insights
10 Point Capital's operational strategy is distinguished by its long-term investment horizon, flexible capital structures, and personal approach to partnerships. The firm's deep experience in the franchise industry enables it to provide valuable insights and support to portfolio companies, fostering growth and scalability. This hands-on approach, combined with a focus on people, processes, and technology, positions 10 Point Capital as a strategic partner for franchisors aiming to become dominant brands.
Strategic Opportunities and Future Directions
Looking ahead, 10 Point Capital is poised to continue its focus on investing in high-growth franchisors with the potential to become leading brands. The firm's flexible investment approach, combined with its extensive industry experience, positions it to capitalize on emerging opportunities within the franchise sector. By maintaining a patient, long-term investment horizon and fostering close partnerships with portfolio companies, 10 Point Capital aims to drive sustained growth and success for both the firm and its investments.
Contact Information
- Website: www.10pointcapital.com
- Headquarters: Atlanta, Georgia, United States
For more information, visit their official website.
