Market Research Report on 10 Rajeb and Its Competitive Landscape
10 Rajeb
10 Rajeb, established in 1996, is a prominent company headquartered in Casablanca, Morocco. Specializing in the manufacturing of doors, closets, walk-in closets, and kitchens, 10 Rajeb has become a notable player in the industrial wood joinery sector. The company has evolved from traditional methods to adopting an industrial production approach. It is recognized for its technical doors, including fire-rated, burglary-resistant, acoustic, and armored varieties.
Company Overview
- Website: [www.dixrajeb.ma](http://www.dixrajeb.ma/en)
- Headquarters: km 15, Route El Jadida, Casablanca, Morocco, 20045
- Revenue: Approximately $12.9 million
- Employees: Between 100 and 200, with reports indicating up to 400 employees, suggesting potential growth or varied metrics.
- Company Type: Privately held
- Industry: Wholesale building materials, furniture, and retail
- Main Product Categories:
- Technical Doors: Fire-resistant, anti-burglary, acoustic, armored
- Cupboards
- Walk-in Closets
- Kitchens
10 Rajeb runs operations from Monday to Friday, with closure on weekends.
Key Personnel
The leadership team of 10 Rajeb is led by Vassilis Koufiotis, CEO, bringing a robust engineering background with a Bachelor of Engineering. Under his guidance, the company aims to innovate while maintaining high product standards, aspiring to leadership in door manufacturing. Supporting him is Saïd Sekkat, Sales Manager overseeing domestic strategies, and Anass Benjelloun, Managing Director of DAR NJARA, a brand associated with 10 Rajeb.
Financial and Market Performance
10 Rajeb has established a significant market presence in Morocco, supported by substantial revenue and a growing employee base. Its reputation is built on high manufacturing standards and innovative design. The presence of an industrial park suggests a commitment to scalable manufacturing and operational efficiency.
Business Strategy and Opportunities
10 Rajeb is actively expanding its international market reach. Efforts include plans for developing a wider distribution network and recruiting an export sales manager to enhance market penetration globally.
Social Media and Public Engagement
Engagement with digital audiences is a priority for 10 Rajeb, maintained through platforms such as Facebook, where it connects with over 4,600 followers.
Competitor Overview
In the competitive landscape, 10 Rajeb contends with various prominent companies within the building materials industry.
1. Kibing Group: Specializes in glass products and owns quartz mines for quality glass production.
2. Tecnoglass Inc.: A Colombian company manufacturing architectural glass and windows, with international operations and a workforce of over 8,531.
3. Wienerberger AG: The world’s largest brick producer, leader in clay roof tiles, and known for sustainable construction solutions.
4. NSG Group (Nippon Sheet Glass Co., Ltd.): This firm excels in glass and glazing systems, serving architecture and automotive sectors with a robust global presence and employing around 25,300 people.
5. Anhui Conch Cement Co., Ltd.: A major player in cement manufacturing with an extensive product reach and strong export capabilities.
Industry Context
Operating within a diverse and innovative industry, 10 Rajeb excels in producing specialized doors and related products. Despite facing challenges from large corporations with extensive product portfolios and international leverage, 10 Rajeb stands out in its niche market with opportunities for growth via strategic partnerships, R&D investments, and market expansion initiatives.
