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1001 Optical


Market Research Report: 1001 Optical and Competitor Analysis



Overview



1001 Optical, also known as 1001 Optometry, is a prominent Australian company focusing on professional eye care and high-quality eyewear. The company offers an extensive range of optical products, including prescription glasses, sunglasses, and contact lenses for men and women, underlining personalized customer experiences and expert service. Established in 1989, 1001 Optical operates a network of 16 stores across New South Wales (NSW) and Victoria (VIC) and emphasizes customer satisfaction with policies like free shipping for orders over $80 within Australia, a 30-day satisfaction guarantee, and a 12-month manufacturer's warranty.

For more details, visit the official website: [1001optometry.com.au](https://www.1001optometry.com.au).

Leadership Team



  • CEO: James Lee

  • Highlights: Known for representing the company at various business forums.



  • Retail & Optometry Director: Edward Lee

  • Role: Oversees retail operations and optometry services.



  • National Sales Manager: Dylan Oblein

  • Responsibilities: Developing team capabilities and managing growth and profitability.



  • National Training Manager: Shannon Oh

  • Focus: Staff training and experience enhancement.



Product Offerings



  • Prescription Glasses and Frames: Stylish options from brands like Ray-Ban, Gucci, and Prada.

  • Sunglasses: Extensive collection including top brands such as Versace and Burberry.

  • Contact Lenses: Options include daily, fortnightly, and monthly lenses, emphasizing superior comfort and eye health.


Market Position and Customer Approach



1001 Optical has built a reputation for exceptional customer service, coupled with a strong market presence demonstrated by over 5000 5-star reviews on Google. Their commitment to quality from eye tests to tailored eyewear solutions secures their standing in the Australian optical market.

Competitor Overview



1001 Optical competes with other notable players in the optometry and retail eyewear sector, such as EyeQ Optometrists, Optometry Australia, and Specsavers North Sydney. Each competitor provides different strengths that may influence 1001 Optical's market positioning.

Key Competitors



1. EyeQ Optometrists
  • Focus on personalized eyecare and trendy eyewear, utilizing advanced clinical testing equipment.

  • Offers specialized services, including Macular Degeneration assessments.


2. Optometry Australia
  • Functions as a non-profit professional body, advocating for eye health and offering resources and professional development for optometrists.


3. Specsavers
  • A global optical retail chain, strong in market penetration with numerous branches and a franchise model, they emphasize accessibility and extensive advertising campaigns.


Industry Positioning and Brand Strategy



1001 Optical distinguishes itself with a focus on high-quality eyewear and personalized services, despite their smaller size compared to larger competitors. Their strategic edge lies in their in-depth consumer engagement and localized expertise, offering a distinct alternative to competitors' broader service scopes.