Company Profile: 101 Ways

Background

Overview

101 Ways, now known as Crosstide, is a digital product consultancy specializing in technology strategy, delivery, and digital transformation. Established in 2013, the company is headquartered in London, England. Crosstide offers services such as cloud strategy and optimization, data and AI enablement, software modernization, product strategy and development, and organizational transformation. These services are designed to help businesses innovate and improve their digital product offerings and operational efficiency.

Mission and Vision

Crosstide's mission is to empower enterprise businesses to drive value through data and technology. Their vision is to deliver exceptional quality, speed to value, and upskill client teams to ensure ownership of transformation initiatives.

Industry Significance

Operating in the IT Services and IT Consulting industry, Crosstide plays a pivotal role in assisting organizations with their digital transformation journeys, enabling them to stay competitive in an increasingly digital landscape.

Key Strategic Focus

Core Objectives

Engineering Quality: Crosstide emphasizes exceptional quality in its deliverables, aiming to build to elite DORA metrics.

Speed to Value: Recognizing the importance of agility, the company deploys teams on the ground within 15 days of a signed Statement of Work.

Upskilling Teams: Crosstide focuses on upskilling client teams, improving their quality and velocity to ensure they can independently manage transformation processes.

Areas of Specialization

Cloud Strategy and Optimization: Assisting businesses in developing and optimizing their cloud infrastructure.

Data and AI Enablement: Enabling organizations to leverage data and artificial intelligence for enhanced decision-making.

Software Modernization: Updating and improving existing software systems to meet current business needs.

Product Strategy and Development: Guiding the creation and refinement of digital products.

Organizational Transformation: Supporting structural and cultural changes within organizations to foster innovation and efficiency.

Key Technologies Utilized

Crosstide employs a range of technologies to deliver its services, including:

LinkedIn Insight Tag: For analytics and tracking.

HubSpot Content Hub: For content management.

Preact: A JavaScript library for building user interfaces.

HubSpot: For marketing automation.

LinkedIn: For online community engagement.

Cloudflare Bot Management: For security purposes.

GoDaddy: For web hosting services.

Facebook: For social media engagement.

Primary Markets Targeted

Crosstide primarily serves enterprise businesses in sectors such as financial services, healthcare, and retail, assisting them in their digital transformation efforts.

Financials and Funding

Funding History

Crosstide has undergone private equity funding rounds, with notable investors including Growth Capital Partners (UK). The company has not publicly disclosed the total funds raised or specifics of recent funding rounds.

Utilization of Capital

While specific details on the utilization of capital are not publicly disclosed, it is reasonable to infer that the funds are allocated towards expanding service offerings, enhancing technological capabilities, and supporting organizational growth to meet client demands.

Pipeline Development

Key Pipeline Candidates

Crosstide's pipeline includes various projects focused on:

Cloud Strategy and Optimization: Assisting clients in developing and optimizing their cloud infrastructure.

Data and AI Enablement: Enabling organizations to leverage data and artificial intelligence for enhanced decision-making.

Software Modernization: Updating and improving existing software systems to meet current business needs.

Product Strategy and Development: Guiding the creation and refinement of digital products.

Organizational Transformation: Supporting structural and cultural changes within organizations to foster innovation and efficiency.

Stages of Development

Specific details regarding the stages of development for these projects are not publicly disclosed.

Target Conditions and Timelines

Crosstide does not publicly disclose specific target conditions or timelines for its pipeline projects.

Technological Platform and Innovation

Proprietary Technologies

Crosstide utilizes a combination of proprietary and third-party technologies to deliver its services, including:

LinkedIn Insight Tag: For analytics and tracking.

HubSpot Content Hub: For content management.

Preact: A JavaScript library for building user interfaces.

HubSpot: For marketing automation.

LinkedIn: For online community engagement.

Cloudflare Bot Management: For security purposes.

GoDaddy: For web hosting services.

Facebook: For social media engagement.

Significant Scientific Methods

Crosstide employs various scientific methodologies, including:

Data Analytics: Utilizing data to inform decision-making processes.

Artificial Intelligence: Implementing AI solutions to enhance business operations.

Software Engineering: Applying engineering principles to software development and modernization.

AI-Driven Capabilities

Crosstide leverages AI to enable organizations to harness data for improved decision-making and operational efficiency.

Leadership Team

Key Executives

Richard Neish: Chief Executive Officer (CEO)

Professional Background: Over two decades of experience in enterprise technology consulting and large-scale data and software delivery.

Contributions: Appointed as CEO in August 2024, bringing extensive experience to support Crosstide's growth plans.

Paul Stockdale: Director in Service Delivery Team

Professional Background: Joined Crosstide in September 2023.

James Bovaird: Chief Financial Officer (CFO)

Professional Background: Joined Crosstide in September 2023.

Leadership Changes

Richard Neish: Appointed as CEO in August 2024, succeeding Zane Gambasin, who transitioned to the role of Chief Operating Officer.

Competitor Profile

Market Insights and Dynamics

The digital product consultancy market is characterized by rapid technological advancements and a growing demand for digital transformation services across various industries. Companies in this sector are focusing on cloud solutions, data analytics, AI integration, and software modernization to meet client needs.

Competitor Analysis

Key competitors in the digital product consultancy space include: