10Ten Media Company Profile

Background

10Ten Media is a full-service agency specializing in strategy, branding, design, marketing, and editorial services. The company focuses on transforming businesses by delivering increased efficiency and profitability through bespoke solutions across various sectors, including sports, entertainment, business, technology, education, and services.

Key Strategic Focus

10Ten Media's strategic focus encompasses:

Core Objectives: Enhancing client engagement and profitability through tailored content and design solutions.

Areas of Specialization: Interactive publications, marketing materials, and user experiences.

Key Technologies Utilized: Content management systems like Squarespace, analytics tools such as Google Analytics, and design frameworks including Stimulus and Modernizr.

Primary Markets Targeted: Industries spanning fashion, technology, publishing, and entertainment.

Financials and Funding

As of May 2025, 10Ten Media's annual revenue is estimated to be in the range of $10 million.

Technological Platform and Innovation

10Ten Media leverages a suite of technologies to deliver high-quality content and design solutions:

Proprietary Technologies: Utilization of platforms like Squarespace for content management and Squarespace Commerce for e-commerce solutions.

Significant Scientific Methods: Implementation of analytics through Google Analytics and design enhancements using frameworks such as Stimulus and Modernizr.

Leadership Team

Scott Gramling, Managing Director: Specializes in implementing process efficiencies and partnerships that optimize budgets without compromising quality. Prior to co-founding 10Ten, he served as Editor-in-Chief of the U.S. edition of FHM, becoming the youngest top editor for a nationally distributed magazine with a circulation of at least 1 million copies.

B.J. Der, Strategy Director: Focuses on synthesizing data and insights into solutions that optimally serve the intended audience. His experience includes roles at The Wall Street Journal, CBS Sports, and Time Inc., where he managed both business and editorial operations as publisher and top editor of Sports Illustrated Kids and Time For Kids.

Simon Knowles, Creative Director: Brings extensive experience in overseeing prominent national magazine brands in the U.S. and Europe. He has led redesigns for the Italian editions of Vanity Fair and Condé Nast Traveler and has spearheaded brand work for clients like American Express and Getty Images.

Darlene Bates, Marketing Director: An executive with a track record of excellence at agencies, in-house, and as an entrepreneur. She served as Vice President of Corporate Communications and Neighborhood Relations for Chelsea Piers for over two decades, guiding media management and external relations across a multi-property portfolio.

Competitor Profile

Market Insights and Dynamics

The content creation and marketing industry is highly competitive, with numerous agencies offering a range of services from branding to digital marketing. The market is characterized by rapid technological advancements and evolving client needs, necessitating continuous innovation and adaptability.

Competitor Analysis

Key competitors include:

Disruptive Advertising: Specializes in digital marketing strategies with a focus on paid search and social media advertising.

Ignite Visibility: Offers comprehensive digital marketing services, including SEO, paid media, and social media marketing.

LYFE Marketing: Focuses on social media management, advertising, and web design services.

Titan Growth: Provides SEO and paid media services with proprietary technology.

KlientBoost: Specializes in PPC management and conversion rate optimization.

Strategic Collaborations and Partnerships

10Ten Media has established significant collaborations to enhance its market position and innovation capacity:

Hearst Publishing: Entrusted with producing content across Hearst's U.S. portfolio of more than 25 brands, delivering increased efficiency and flexibility.

Getty Images: Developed a weekly email newsletter that achieved open rates 278% higher than previous communications.

The Tennis Channel: Created video content featuring prominent sports figures, leading to substantial traffic growth for Tennis.com and Tennis Channel's social media platforms.

Operational Insights

10Ten Media's strategic considerations include:

Market Position: Positioned as a boutique agency offering personalized and efficient content solutions.

Competitive Advantages: Emphasis on quality content creation, rapid project turnaround, and adaptability to diverse client needs.

Distinct Differentiators: A team comprising seasoned journalists, designers, editors, writers, and producers, enabling the delivery of compelling brand content across various mediums.