118 118 Money Company Research Report

Company Overview

• Name: 118 118 Money, trading as Madison CF UK Limited

• Mission: To provide fair and accessible credit for those often overlooked by traditional lenders, using simple products and innovation to promote financial fitness.

• Founded: 2013

• Founders: No information available

• Key People:

• Steven White

• Gregory Baldwin (CFO)

• Subhash Desai

• Rick Smith

• Headquarters: The Clubhouse, Holborn Circus, 20 St Andrew Street, London, EC4A 3AG, UK

• Number of Employees: 51-200 employees

• Revenue: No information available

• Known For: Providing accessible and clear financial support through loans and credit cards, specifically designed for those overlooked by mainstream lenders.

Products

Loans

118 118 Money offers a variety of loan products including:

• Bad Credit Loans: Designed for customers with low credit scores.

• Online Loans: Quick and easy online application process.

• Quick Loans: Fast approval and fund disbursement.

• Personal Loans: For personal financial needs with flexible terms.

• Debt Consolidation Loans: Helps in consolidating multiple debts into a single loan.

• No-Guarantor Loans: Loans that do not require a guarantor.

• Payday Loans Alternative: Safer and more affordable alternatives to traditional payday loans.

Credit Cards

118 118 Money also provides several credit card options:

• Guaranteed Rate Credit Card: Offers a consistent interest rate.

• Credit Cards For Bad Credit: Helps in building or improving credit scores.

• Balance Transfer Credit Cards: Allows transferring balances from other cards.

• Interest Free Credit Cards: Provides periods with no interest charges.

• Travel Credit Cards: Designed for overseas spending.

• Credit Card for Near Prime Customers: Targets near prime market segments.

• Credit Building Credit Cards: Designed to help build credit history.

Recent Developments

• Partnerships:

• Partnered with D•One to enhance open banking services, focusing on affordability and creditworthiness through advanced data and technology. This partnership aims to strengthen financial inclusion and broaden access to credit.

• Collaborated with Inicio AI to enhance customer and support teams’ performance through AI-powered solutions for income and expenditure.

• Awards and Achievements:

• Shortlisted for ‘Alternative Consumer Lender’ at the Lending Awards 2024.

• Nominated for ‘Credit Builder Card Provider of the Year’ at the 2025 Moneyfactscompare.co.uk Awards.

• Product Developments: No new products or features specified.

• Other Developments:

• In 2023, relaunched the iconic 118 118 twins to reinforce their commitment to helping people improve financial health, having assisted over 800,000 customers.

Overall, 118 118 Money continues to focus on financial inclusion by providing credit solutions to underserved segments and adapting to technological advancements through strategic partnerships and innovative solutions.