Company Profile: 12 Flags Group
Overview
12 Flags Group is a prominent venture capital firm based in Delhi, India, specializing in fostering growth within the consumer sector. The firm invests in early-stage ventures demonstrating substantial potential within the Indian market, with a clear vision to become a leader in consumer investment platforms across India.
Mission and Strategic Goals
The core mission of 12 Flags Group is to establish itself as India's leading consumer investment entity. Reflecting this ambition, the firm launched the 12 Flags India Consumer Fund in 2023 with an aim to identify, invest in, and scale promising early-stage businesses poised for significant market expansion, including opportunities for mergers and acquisitions.
Leadership Team
- Rakesh Kapoor: Founder of 12 Flags Group, Rakesh leverages extensive expertise from a successful tenure as CEO of Reckitt Benckiser, where he transformed the company into a global force in consumer health and hygiene.
- Rajat Agarwal: Principal at 12 Flags Group, Rajat brings over a decade of investment experience with a strong background derived from time spent at Google, GIC, JP Morgan, and Deutsche Bank. He is an alumnus of IIT Delhi and IIM Calcutta.
Investment Philosophy and Portfolio
12 Flags Group advocates for providing patient capital in consumer businesses, supporting them in achieving substantial growth trajectories. The firm's portfolio is diverse, with recent investments including ventures such as Blue Tokai and HairOriginals. Notably, in February 2025, the firm participated in HairOriginals' Series A funding, raising $5 million.
Recent Developments
In 2025, 12 Flags Group demonstrated its active involvement in the investment ecosystem:
- Led Banana chips brand Beyond Snack's $8.3 million funding round.
- Actively exploring new possibilities in sectors such as consumer health, pet care, nutrition, and quick-service restaurants.
Team Members
- Akshit Khanijo (Associate): Specializes in finance, with past experience at Omidyar Network and academic credentials from SRCC and IIM Bangalore.
- Lakshay Bansal (Associate): Focuses on consumer and consumer internet companies and is an IIT Kharagpur alumnus.
- Rishabh Dodeja (Analyst): Known for analytical acumen gained at IIT Bombay.
- Rishika Madan (Analyst): Expertise in climate-tech and healthcare sectors, previously with VenturEast and Chiratae Ventures.
- Neha Garg (Finance & Compliance Lead): Specializes in taxation and audit, critical to the firm’s financial strategies.
Contact Information
For business inquiries, reach out via email at contact@12flags.com. Further details about the firm and initiatives can be accessed on their [website](https://12flags.com/).
Competitor Profile: 12 Flags Tech Division
Overview
12 Flags Tech is a mid-sized company offering innovative software solutions specifically for the logistics sector. The company's hallmark product, `Supply Vision 2.0`, is recognized for its seamless integration capabilities with existing transportation management systems (TMS), enhancing supply chain visibility and operational efficiency.
Leadership Team
- John Doe: Vice President of Sales, he joined 12 Flags in 2018. With over a decade of industry experience, he has influenced a 15% increase in annual sales at his former firm, LogiTech Solutions. John holds an MBA from the University of Chicago Booth School of Business.
Company Performance & Strategic Goals
- Financial Performance: Recorded a 12% revenue increase recently, fueled by progressive software subscription models and strategic market expansions.
- Technological Innovation: Maintains a robust R&D commitment, with an impressive 25% of its annual budget focused on developing AI-enhanced features.
- Market Position: Distinguished by its agile product development and customer-focused service model, 12 Flags Tech is a key player among logistics software providers.
Strategic Initiatives
John Doe has targeted Southeast Asia as a potential growth market, aiming to expand the international clientele by 30% over the next two years. His strategic vision aligns with the company's ambition to solidify its global footprint.
Competitive Landscape
12 Flags Tech faces competition from LogiTech Solutions and SupplyWare. However, it differentiates through agile development cycles and a client-centric service model. Strong alliances with freight carriers amplify its market influence.
By analyzing the strategic priorities of John Doe and 12 Flags Tech, potential business partnerships can be identified, paving the way for mutual growth and opportunity exploitation.
