12 On Your Side Company Profile

Background

Overview

12 On Your Side is a consumer investigative reporting unit operating under WRDW News 12/WAGT NBC Augusta, serving the Central Savannah River Area (CSRA) in Georgia and South Carolina. Established in 1956, the unit is dedicated to uncovering scams, resolving consumer complaints, and holding businesses and agencies accountable. Viewers can submit their problems and concerns, and the '12 On Your Side' journalists investigate, often leading to resolutions and raising public awareness about important local issues.

Mission and Vision

The mission of 12 On Your Side is to amplify the voices of community members by addressing their concerns and providing solutions. The vision is to be the leading multi-media company serving Central Virginia and beyond, embodying excellence, innovation, and community commitment.

Industry Significance

As a dedicated investigative unit within a major television station, 12 On Your Side plays a crucial role in consumer advocacy and public service journalism, fostering trust and accountability within the community.

Key Strategic Focus

Core Objectives

• Consumer Advocacy: Investigating and resolving consumer complaints to protect the public interest.

• Community Engagement: Building trust and maintaining a strong connection with the local community through transparent and responsive journalism.

• Public Awareness: Highlighting issues that affect the community and prompting necessary actions from businesses and agencies.

Areas of Specialization

• Investigative Reporting: Conducting in-depth investigations into consumer issues, scams, and local concerns.

• Consumer Education: Providing information and resources to help consumers make informed decisions.

• Community Outreach: Engaging with the community through events, forums, and direct communication to address concerns and gather information.

Technologies Utilized

• Digital Platforms: Utilizing websites and social media to disseminate information and engage with the audience.

• Data Analysis Tools: Employing analytical tools to process and interpret data for investigative purposes.

• Broadcast Technology: Leveraging advanced broadcasting equipment to deliver high-quality news coverage.

Primary Markets

Operating primarily in the CSRA region, 12 On Your Side also extends its reach to Central Virginia, serving a diverse audience with a focus on local issues and consumer concerns.

Financials and Funding

Funding History

As a unit within WRDW News 12/WAGT NBC Augusta, 12 On Your Side's funding is integrated into the station's overall financial structure. Specific details regarding total funds raised, recent funding rounds, and notable investors are not publicly disclosed.

Utilization of Capital

The capital is utilized to support investigative journalism, community outreach programs, and the maintenance of broadcasting and digital platforms to ensure effective service delivery.

Pipeline Development

Key Initiatives

• Investigative Projects: Ongoing investigations into local consumer issues, aiming to uncover and address systemic problems.

• Community Programs: Development of programs and events to engage with the community and address their concerns directly.

Anticipated Milestones

• Publication of Findings: Regular release of investigative reports to inform and educate the public.

• Community Events: Hosting forums and workshops to discuss findings and collaborate on solutions.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, 12 On Your Side employs a range of digital tools and platforms to enhance investigative reporting and community engagement.

Scientific Methods

• Data Analysis: Utilizing statistical and analytical methods to process and interpret data for investigative purposes.

• Digital Forensics: Employing techniques to uncover digital evidence related to consumer issues and scams.

AI-Driven Capabilities

There is no publicly available information indicating the use of AI-driven capabilities within 12 On Your Side's operations.

Leadership Team

Key Executives

• Mike Fasher: Vice President & General Manager of WRDW-TV/WAGT-TV.

• Ian Osteyee: News Director of WRDW-TV/WAGT-TV.

Professional Backgrounds

• Mike Fasher: Brings extensive experience in broadcast management and has been instrumental in overseeing the station's operations.

• Ian Osteyee: With a strong background in journalism, Ian has led the news department, ensuring high-quality reporting and community engagement.

Contributions to the Company

• Mike Fasher: Provides strategic direction and leadership, fostering a culture of excellence and innovation within the station.

• Ian Osteyee: Ensures the delivery of accurate and timely news, upholding the station's reputation for integrity and public service.

Competitor Profile

Market Insights and Dynamics

The broadcast media industry is characterized by rapid technological advancements and evolving consumer preferences. There is a growing emphasis on digital platforms and interactive content to engage audiences. The market is competitive, with several stations vying for viewership and advertising revenue.

Competitor Analysis

• WBTV: A major competitor in the region, offering comprehensive news coverage and community engagement initiatives.

• WFAA: Another significant competitor, known for its extensive news programming and investigative reporting.

Strategic Collaborations and Partnerships

12 On Your Side collaborates with various community organizations and businesses to enhance its investigative efforts and community outreach programs. Notable partnerships include:

• Feed More Food Drive: Partnered with Genworth to support local food banks and address hunger in the community.

• Salvation Army Angel Tree: Organized annual gift drives to support families in need during the holiday season.

Operational Insights

In a competitive media landscape, 12 On Your Side differentiates itself through its dedicated focus on consumer advocacy and investigative journalism. Its strong community ties and commitment to addressing local issues provide a distinct competitive advantage.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Digital Expansion: Enhancing online presence and interactive content to reach a broader audience.

• Community Engagement: Strengthening partnerships with local organizations to address community concerns more effectively.

• Investigative Initiatives: Continuing in-depth investigations into consumer issues to uphold public trust and accountability.

Future Business Directions

12 On Your Side aims to expand its digital footprint, leveraging new technologies to deliver content and engage with the community. There is also a focus on diversifying revenue streams through strategic partnerships and community-based initiatives.

Opportunities for Expansion

Opportunities exist to collaborate with regional and national organizations to enhance investigative capabilities and broaden the scope of consumer advocacy efforts.

Contact Information

• Official Website: 12onyourside.com

• Social Media: LinkedIn

12 On Your Side continues to serve as a vital resource for the community, addressing consumer concerns and fostering a culture of accountability and transparency.