Overview
123inkt.nl is a leading Dutch e-commerce company, primarily focused on the online retail of printer and office supplies. Headquartered in Nederhorst Den Berg, Noord-Holland, in the Netherlands, the company serves a significant customer base, with its reach extending to over 4 million customers across the Netherlands and Belgium. The product range of 123inkt.nl includes ink cartridges, toners, printers, paper, labels, office accessories, batteries, LED lamps, 3D supplies, and cleaning products, making it a market leader in online sales within the printer supplies sector.
Company Details
- Founded: 1995
- Headquarters Address: Nieuw Walden 56-64, Nederhorst den Berg, Netherlands, 1394PC
- Website: [www.123inkt.nl](http://www.123inkt.nl)
- Industry: Retail in Office Equipment, Business Supplies and Equipment
- Phone Number: +31294787123
Financial and Operational Highlights
123inkt.nl's estimated annual revenue is between $100M to $1B, reflecting its strong financial status that supports its expansive product and customer acquisition strategies. The company employs approximately 1,000 to 5,000 employees distributed across Europe, Asia, and North America, underlining its ability to operate on a global scale.
Employees and Leadership
The leadership of 123inkt.nl comprises distinguished executives:
- Ferry Korten: CEO since November 2019.
- Arthur den Broeder: CEO and CFO, renowned for his expertise in e-commerce, with academic credentials from Vrije Universiteit Amsterdam.
- Gerben Kreuning: Listed as a Chief Executive Officer, acknowledged as one of the original founders, instrumental in the early stages of the business.
- Additional leadership figures include J. V. as CEO, L. S. as CFO, and C. K. as COO.
Market Position and Achievements
123inkt.nl is a prominent entity in its sector, recognized as the market leader in the Netherlands for online sales of ink and toner products. A testimony to its prominence is its receipt of e-commerce accolades, including winning an award granted by RT Media’s European partner. Noteworthy, the company secured the title of 'Best Webshop' in the Netherlands for ten consecutive years from 2008 to 2017.
Competitors and Challenges
The competitive landscape for 123inkt.nl involves several key players within the diversified hardware product sector:
- Printabout.nl, Discountoffice.nl, HP.com, with Coolblue and Staples as significant competitors.
- Coolblue: An expansive online retailer based in the Netherlands with a workforce of over 5,000 and annual revenues around €555 million.
- Staples: An international office supply company headquartered in the United States, showcasing a substantial workforce of 5,001-10,000 with a pervasive market presence.
Legal competition includes patent disputes with powerful entities like HP and Samsung, of which 123inkt.nl has secured favorable legal outcomes.
Strategic Advantages and Technology
123inkt.nl's market success is bolstered by its advanced technology infrastructure. The utilization of Google Analytics Enhanced eCommerce, alongside other analytics tools like Exponea, empowers the company to conduct deep customer behavior analysis, facilitating personalized marketing efforts which enhance the customer shopping experience and optimize conversion rates.
In summary, 123inkt.nl's extensive product portfolio, sophisticated technology application, and robust market strategies affirm its enduring leadership in the online retail of office products, with opportunities for continued growth and global reach.
