123sonography Company Profile

Background

Founded in 2009 by Dr. Thomas Binder, 123sonography is a Vienna-based company dedicated to transforming ultrasound education through innovative online learning solutions. The company's mission is to make high-quality ultrasound education accessible and cost-effective for healthcare professionals worldwide. Since its inception, 123sonography has pioneered online ultrasound courses, including the first online echocardiography atlas, and has embraced microlearning and social media to enhance educational outreach. With over 450,000 healthcare professionals from 175 countries among its users, the company has significantly impacted the field of medical imaging education.

Key Strategic Focus

123sonography focuses on delivering comprehensive online ultrasound education across various specialties, including echocardiography, abdominal ultrasound, musculoskeletal ultrasound, and point-of-care ultrasound (POCUS). The company offers a range of courses, from BachelorClasses to MasterClasses, designed to cater to different levels of expertise. By leveraging high-quality video content, interactive case studies, and quizzes, 123sonography aims to enhance the diagnostic skills of healthcare professionals globally. The company's strategic objectives include expanding its course offerings, integrating artificial intelligence into educational products, and strengthening its position in the global ultrasound education market.

Financials and Funding

123sonography has achieved profitability since 2013, indicating a sustainable business model. In 2019, the company underwent financial restructuring and management changes to support its growth initiatives. While specific funding details are not publicly disclosed, the company's expansion efforts, including the acquisition of SonoWorld and the establishment of a U.S. branch in Boston, suggest a strategic allocation of resources to enhance its global presence and educational offerings.

Pipeline Development

The company continually develops and updates its course offerings to meet the evolving needs of healthcare professionals. Recent additions include courses in OB/GYN ultrasound and the integration of artificial intelligence tools like the AI SonoAssistant, designed to assist users in navigating educational content more efficiently. These developments align with 123sonography's commitment to providing cutting-edge education and staying at the forefront of ultrasound training.

Technological Platform and Innovation

123sonography distinguishes itself through its proprietary online learning platform, which offers:

High-Quality Video Lectures: Comprehensive tutorials covering various ultrasound techniques and applications.

Interactive Case Studies: Real-world scenarios to enhance diagnostic skills.

Quizzes and Assessments: Tools to evaluate and reinforce learning outcomes.

The company has also embraced artificial intelligence by developing the AI SonoAssistant, an innovative tool designed to streamline the learning process and provide personalized educational experiences.

Leadership Team

123sonography's leadership comprises experienced professionals dedicated to advancing ultrasound education:

Dr. Thomas Binder: Founder and Head of Content. A distinguished cardiologist and educator, Dr. Binder established 123sonography to revolutionize ultrasound education.

Kathrin Biernat: CEO since March 2021. With over 13 years of international experience in marketing, sales, and business development, Kathrin drives the company's strategic growth and business administration.

Iznaur Khazuev: Senior Educational Project Manager. Oversees film projects, digital courses, and new course launches, bringing extensive experience in educational product management.

Julia Neuberger: Head of B2C Marketing and Sales. Leads sales and performance marketing initiatives, focusing on email marketing and digital advertising strategies.

Tabea Pertl: B2B Client Manager. Manages business-to-business clientele, ensuring a seamless customer experience and fostering partnerships.

Panagiotis Sevris: International Operations Manager. Focuses on key account development and expanding business networks between B2B and B2C realms.

Marek Rotman: Head of Customer Service. Efficiently resolves customer issues and manages general office operations.

Sophie Wieser: Medical Content Advisor. Oversees course filming, writes articles, and creates social media content, leveraging her medical background.

Leadership Changes

In December 2019, 123sonography underwent a management change and financial restructuring. Dr. Thomas Binder, the founder, continued to focus on content development, while Kathrin Biernat joined as CEO in March 2021, bringing her extensive experience in marketing, sales, and business development to drive the company's strategic growth.

Competitor Profile

Market Insights and Dynamics

The ultrasound education market is experiencing significant growth, driven by advancements in ultrasound technology and the increasing adoption of point-of-care ultrasound (POCUS) across various medical specialties. The demand for accessible, high-quality training resources is expanding, creating opportunities for online education providers.

Competitor Analysis

123sonography operates in a competitive landscape with several notable players:

Echopedia.org: Offers a comprehensive echocardiography resource with a focus on community-driven content.

ESCARDIO.org: The European Society of Cardiology provides extensive resources, including guidelines and educational materials for cardiology professionals.