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13news-now-(wvec)

lightning_bolt Market Research

13News Now (WVEC) Company Profile



Background



Overview

13News Now (WVEC) is an ABC-affiliated television station serving the Hampton Roads area of Virginia, including cities such as Norfolk, Virginia Beach, Newport News, Chesapeake, Portsmouth, and Suffolk. The station is owned by TEGNA Inc., a media company that operates 46 television stations across 38 markets in the United States. TEGNA's portfolio reaches approximately one-third of all television households nationwide.

Mission and Vision

13News Now is committed to delivering relevant and empowering stories, conducting impactful investigations, and providing innovative marketing solutions. The station emphasizes honesty, accuracy, and community engagement, striving to be a trusted source of news and information for its viewers.

Industry Significance

As part of TEGNA Inc., 13News Now contributes to a significant presence in the media industry, focusing on community impact, innovative storytelling, and delivering results for advertisers. TEGNA has been recognized with prestigious industry awards, including Edward R. Murrow, George Polk, Alfred I. DuPont, and Emmy Awards.

Key Strategic Focus



Core Objectives

13News Now aims to provide comprehensive news coverage, foster community engagement, and deliver innovative marketing solutions to local businesses. The station focuses on delivering timely and accurate news across multiple platforms, including broadcast television, digital platforms, and mobile applications.

Areas of Specialization

The station specializes in local news reporting, investigative journalism, weather forecasting, and sports coverage. It also offers digital marketing solutions through its parent company, TEGNA, which includes services like the OTT local advertising network Premion and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing.

Key Technologies Utilized

13News Now leverages advanced technologies for news gathering, production, and dissemination. The station utilizes platforms such as TheTradeDesk, Cloudflare, and Liferay to enhance its digital marketing capabilities and audience engagement.

Primary Markets Targeted

The station primarily targets the Hampton Roads area of Virginia and northeastern North Carolina, focusing on delivering localized news and information to these communities.

Financials and Funding



Funding History

As a subsidiary of TEGNA Inc., 13News Now's financials are integrated into TEGNA's overall financial structure. Specific funding details for 13News Now are not publicly disclosed.

Recent Funding Rounds

There is no publicly available information regarding recent funding rounds for 13News Now.

Notable Investors

13News Now is owned by TEGNA Inc., a publicly traded company (NYSE: TGNA). Specific investors in TEGNA are not publicly disclosed.

Utilization of Capital

Capital is utilized to support the station's operations, including news production, technological advancements, and community engagement initiatives.

Pipeline Development



Key Pipeline Candidates

As a television station, 13News Now does not have a product pipeline in the traditional sense. However, the station continually develops new programming and content to meet the needs of its audience.

Stages of Development

The station is in the operational stage, focusing on delivering daily news coverage, investigative journalism, and community-focused content.

Target Conditions

13News Now targets a wide range of news topics, including local news, weather, sports, and community events, aiming to provide comprehensive coverage to its viewers.

Anticipated Milestones

The station aims to maintain high ratings and audience engagement through consistent and quality programming.

Technological Platform and Innovation



Proprietary Technologies

13News Now utilizes proprietary technologies for news production and digital content delivery, ensuring timely and accurate reporting across multiple platforms.

Significant Scientific Methods

The station employs advanced data analytics and audience engagement strategies to tailor its content and advertising solutions effectively.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, 13News Now leverages data-driven approaches to enhance content delivery and audience engagement.

Leadership Team



Key Executives

  • Ryan Minnaugh: President and General Manager since January 8, 2024.


  • Julie Gargotta: News Director.


  • Jeff Myers: Chief Meteorologist.


  • Tim McMaster: Director of Sales.


Professional Backgrounds and Contributions

  • Ryan Minnaugh: Appointed as President and General Manager in January 2024, responsible for overseeing the station's operations across all platforms.


  • Julie Gargotta: Serves as News Director, leading the newsroom and ensuring the delivery of quality news content.


  • Jeff Myers: As Chief Meteorologist, he provides weather forecasts and leads the station's weather team.


  • Tim McMaster: Oversees the sales department, focusing on advertising and revenue generation.


Leadership Changes



Recent Appointments

  • Ryan Minnaugh: Appointed President and General Manager on January 8, 2024.


  • Julie Gargotta: Named News Director in May 2023.


Predecessor Roles and Dates

Specific details about predecessor roles and dates are not publicly available.

Competitor Profile



Market Insights and Dynamics

The Hampton Roads media market is competitive, with several television stations vying for audience attention. Key competitors include WAVY-TV (NBC affiliate), WTKR (CBS affiliate), and WVBT (Fox affiliate). The market is characterized by a diverse audience and a mix of local and national news consumption.

Competitor Analysis

  • WAVY-TV: NBC affiliate owned by Nexstar Media Group, offering comprehensive news coverage and community engagement.


  • WTKR: CBS affiliate providing local news, weather, and sports, with a focus on community involvement.


  • WVBT: Fox affiliate also owned by Nexstar Media Group, delivering news and entertainment programming.


Competitive Landscape

The competitive landscape is dynamic, with stations continually adapting to audience preferences and technological advancements to maintain viewership and advertising revenue.

Strategic Collaborations and Partnerships



Significant Collaborations

13News Now collaborates with local organizations such as the Virginia Zoo and the American Red Cross, enhancing community engagement and content relevance.

Partnerships and Alliances

The station leverages partnerships with its parent company, TEGNA, to access innovative marketing solutions and digital platforms, expanding its reach and capabilities.

Operational Insights



Strategic Considerations

In a competitive market, 13News Now focuses on delivering high-quality, timely news content to maintain and grow its audience base. The station emphasizes digital engagement, community involvement, and innovative advertising solutions to strengthen its market position.

Competitive Advantages

13News Now's strong digital presence, leading the market by over a million actions compared to its nearest competitor, provides a significant advantage in audience engagement and advertising opportunities.

Strategic Opportunities and Future Directions



Strategic Roadmap

The station aims to expand its digital footprint, enhance community partnerships, and diversify revenue streams through innovative advertising solutions. By leveraging TEGNA's resources and expertise, 13News Now seeks to adapt to evolving media consumption trends and continue serving its audience effectively.

Future Business Directions

Future directions include increasing digital content offerings, exploring new revenue models, and strengthening community engagement initiatives to solidify its position as a leading news source in the Hampton Roads area.

Social Media Profiles



  • Facebook: 13News Now


  • Twitter: @13NewsNow


  • Instagram: @13NewsNow

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