Overview
15:17 Brands is a Canadian manufacturer specializing in natural body care products. Their product line includes bar soap, liquid soap, essential oils, hair care, lotions, and luxury bath products. The company is privately held and headquartered in Calgary, Alberta.
Company Information
- Founded: 2023
- Headquarters: Calgary, Alberta
- Locations:
- PO Box 11061 Seton RPO, Calgary, Alberta T3M1Y6, CA
- 7-3905 32 St NE, Calgary, Alberta T1Y 7C1, CA
- Company Size: 2-10 employees
- Followers on LinkedIn: 50
Key Personnel
Adam Martin
- Position: President and Owner
- Location: Calgary, Alberta
- Background: Holds an MBA and has professional accreditations as ICD.D and CPCC. Recognized for strategic thinking and advancing company objectives.
Erica Martin
- Position: Owner
- Background: Trained broadcast journalist with a Bachelor of Communications Studies and a diploma in Radio, Television, and Broadcast News.
Recent Developments
On January 31, 2023, 15:17 Brands acquired the operating assets of Alberta Natural Products Ltd., a family-owned business based in Calgary. This strategic acquisition positions 15:17 Brands to expand its market share in the natural product sector.
Industry and Market Position
15:17 Brands operates within the Consumer Services industry, focusing on natural and eco-friendly products. Despite being newly established, the company demonstrates significant growth potential in the niche market of natural body care. Their acquisition of Alberta Natural Products solidifies their commitment to natural product development and distribution.
Competitor Profiling
Competitive Landscape
15:17 Brands faces competition from several brands in the market known for their emphasis on natural ingredients, such as:
- Omy Cosmetics: Founded in 2018, offering a variety of natural skincare products.
- Glysomed: Specializes in natural body care products, targeting the eco-conscious consumer base.
Other notable competitors include Lush, Caudalie, and Herbivore Botanicals, all recognized for their focus on natural and organic ingredients.
Industry Trends
The organic skincare industry is experiencing significant growth due to increasing consumer awareness and demand for products free from harmful chemicals. Companies within this sector, such as The Body Shop and Bloomtown, have capitalized on this trend by offering plant-based, environmentally friendly products. The competition emphasizes attributes like vegan, cruelty-free, and certified organic products, fostering a competitive environment focused on sustainable practices.
Strategic Positioning
15:17 Brands can differentiate itself by emphasizing the purity and ecological benefits of its product line. Highlighting its Canadian origin and potentially securing partnerships or certifications that underline its commitment to natural ingredients might enhance brand reputation and customer trust.
Engaging with professionals in similar roles or networking during industry events could provide insights and opportunities for collaboration or market expansion. The LinkedIn profile of Adam Martin, a key figure at 15:17 Brands, serves as a platform for professional engagement and networking.
Insights and Opportunities
For potential partners or clients, 15:17 Brands offers a sustainable and ethically-focused product range that is increasingly demanded by environmentally-conscious consumers. The leadership, led by Adam Martin, emphasizes strategic growth and quality assurance, presenting opportunities for collaboration in developing innovative products or expanding into new markets.
Being privately held with a small employee base, partnerships could leverage their agility and innovative capabilities. This could be particularly advantageous for firms looking to introduce or expand eco-friendly product lines.
