Company Overview
180 Degrees Mask, operating under the registered name 180 Degrees Mask DBA Push to Star LLC, is a self-owned enterprise located in Miami, Florida. Specializing in the wholesale industry, the company employs a small team of 2-10 individuals focused on delivering high-quality snorkeling gear. Their primary offering, the Seaview 180° V3 Full Face Snorkel Mask, is known for its innovative design that enhances the snorkeling experience with an emphasis on comfort, underwater visibility, and longevity. 180 Degrees Mask interacts with its market primarily through its website, [180mask.com](https://180mask.com).
Product Offering
The flagship product, the Seaview 180° V3 Full Face Snorkel Mask, stands out with its patented FlowTech system. This technology improves airflow, reduces fogging, and maintains safe CO2 levels. Additionally, the mask provides a full 180° panoramic view, a unique feature setting it apart from traditional masks. Available variants include the MOFLOW+ Clear Lens priced at $69.99 and the MOFLOW+ Iridium costing $79.99.
Market Position and Customer Engagement
180 Degrees Mask enjoys a strong market position, bolstered by high review scores and positive customer feedback. The Seaview 180° masks boast a 4.6 rating based on 70 reviews, indicative of their design excellence. Customer endorsements emphasize exceptional service, particularly in addressing children's snorkeling needs. Leveraging social platforms like Facebook, Instagram, and TikTok, the company connects with its audience by promoting new products and offering discounts, such as a 25% reduction on select items.
Innovation and Vision
With family-business foundations, 180 Degrees Mask is fueled by a commitment to snorkeling innovation. The firm is dedicated to pushing the limits of traditional equipment, creating memorable experiences for users. Their mission centers on crafting 'magic moments and living memories for generations,' which is reflected in their inventive product developments.
Logistics and Offers
The company enhances customer service with fast and free shipping on orders over $100, ensuring secure, encrypted payment options. It also supports wholesale purchases by offering bulk discounts, thus extending its reach beyond direct-to-consumer channels.
Reputation and Public Perception
180 Degrees Mask maintains a reputation for enhancing snorkeling aesthetics and functionality, underscoring the brand's dedication to customer satisfaction. Active social media engagement and positive customer reviews highlight its role in fostering a dedicated community and loyalty.
Competitor Analysis
Market Overview and Product Positioning
The snorkel mask market shows growing interest in full-face designs due to their comprehensive view and usability. The Seaview 180° V3 is positioned as a leader with its FlowTech system, which improves breathing efficiency and fog reduction. This product is favored for its user comfort, adjustable straps, and a GoPro-compatible camera mount.
Key Competitors
- Cressi Duke Full Face Mask: Offers an expansive 180-degree view, prioritizing natural breathing. With high-grade materials and safety technologies, it's priced at $69.95, appealing for its safety features.
- WSTOO Full Face Snorkel Mask: Features a three-channel system for optimal airflow and full vision, recognized for comfort and ease of use. Priced at $33.99, it targets budget-conscious individuals.
- Greatever G2 Full Face Snorkel Mask: Provides a panoramic view and advanced anti-fog systems. It's rated 4.4 from over 14,000 evaluations, priced around $45.99, appealing to those seeking affordability.
- QingSong Full Face Snorkel Mask: Utilizes separate airflow channels to prevent fogging, praised for visibility and comfort. At $32.99, it's ideal for beginners seeking user-friendly options.
The competitive landscape is heavily influenced by safety, breathing efficiency, and panoramic views. The Seaview 180° V3 stands out with superior technology and user-centered features, although rivals like WSTOO and QingSong offer competitive pricing to attract budget-focused consumers. Meanwhile, Cressi targets seasoned snorkelers with premium quality and safety, underscoring the need for firms to balance innovation, safety, and cost to appeal to a broad audience.
