Overview
1836 Total Commerce, LLC (1836 TC) is an innovative leader in the retail apparel and fashion industry, headquartered at 3521 Quentin Road, Brooklyn, New York, 11234, USA. Founded in 2016, the company has established a significant presence by integrating strategic manufacturing processes to deliver essential, comfortable, and top-quality apparel to a global audience. Its flagship brands, Thermajane and Thermajohn, are recognized for their thermal wear designed for both men and women, embodying the delicate balance between fashion, quality, and affordability.
Key Figures and Leadership
At the helm of 1836 Total Commerce LLC is Itzyk Segal, whose strategic leadership has elevated the company to being a 2024 Inc. 5000 honoree, underlining its substantial growth. Michael Shmaya, the Chief Marketing Officer (CMO), plays a pivotal role based in Brooklyn, NY, focusing on expanding the brand's market presence through insightful marketing strategies.
Business Model and Operations
Commited to e-commerce, 1836 Total Commerce utilizes a dynamic business model to advance retail's digital transformation. Operating in the textile sector, the company has maintained a workforce of approximately 11-50 employees, which emphasizes its efficient operational framework. This structure nurtures a responsive adaptation to market needs and a workplace conducive to innovation. The organization's dedication is further reflected in staff loyalty, with many being part of the team since its inception.
Strategic Initiatives and Growth
1836 Total Commerce is committed to sustainability, as evidenced by its Global Recycled Standard (GRS) certification, demonstrating its environmentally conscious operations within the Thermajane and Thermajohn brands. The company's growth strategy includes diversifying product lines, such as the planned introduction of the Merino Wool Thermal Collection, enhancing their winter wear offerings with a focus on warmth, breathability, and luxury. The company's ability to secure loans from the Small Business Administration (SBA) indicates a solid foundation for financial management and growth potential.
Competitor Profiling
Key Competitors
1. BigCommerce
A notable competitor, BigCommerce is an open SaaS platform aiding businesses of all sizes in e-commerce development and growth.
- NASDAQ Listing: BIGC, demonstrating financial transparency and investment potential with a market capitalization of $556 million as of February 2025.
- Global Impact: Servicing thousands of B2C and B2B companies across 150 countries.
- Comprehensive Offerings: Provides enterprise-grade functionality suitable for various business scales.
2. Magento2 Developer Community
As an IT Services and Consultancy firm, it supports businesses with technology needs focusing on software development, with headquarters in Ahmedabad, Gujarat, providing cost-competitive advantages.
3. OpenCart
Known for its open-source online store management solution, OpenCart offers a robust, budget-friendly e-commerce platform. It caters to over 347,000 merchants with features supporting multiple store management from one backend.
4. Shopware
Based in Germany, Shopware provides a customizable e-commerce software well-suited for B2C, D2C, and B2B sectors, emphasizing high performance and scalability.
5. WooCommerce
An open-source commerce solution, WooCommerce is closely integrated with WordPress for customization, backed by Automattic, enhancing technological support and community engagement.
Strategic Insights for 1836 Total Commerce
1836 Total Commerce can capitalize on product differentiation and customer experience in the face of competition. The prevalent trend towards flexibility in open-source e-commerce solutions highlights the necessity for adaptability. Expanding geographical presence, mirroring BigCommerce, or leveraging technological communities like Magento could be instrumental avenues for strategic growth. Understanding competitors' offerings, geographic reach, and technical strengths is crucial for informing future market strategies and product development.
