1

1minus1

www.1minus1.com link_icon

Company Research Report: 1minus1



Company Overview



  • Name: 1minus1

  • Mission: Innovate. Inspire. Create your story. Change the game.

  • Founded: 2004

  • Founder: No information is available about the founder.

  • Key People: No specific key people mentioned.

  • Headquarters: 124 City Road, London, EC1V 2NX, UK.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Award-winning creative marketing agency dedicated to the games industry, specializing in branding, websites, motion, and marketing for video games.


Products and Services



Branding and Websites



  • Game Studio Websites: Custom websites tailored for game studios to enhance their online presence.


  • Video Game Websites: Design and development of websites specifically for video games.


  • Web Experiences: Interactive and engaging web experiences that go beyond traditional websites.


Design Services



  • Brand Identity: Creating and developing a unique visual identity for brands within the gaming industry.


  • Web Design: Design of highly innovative and interactive websites.


  • Campaign Design: Crafting campaign strategies and materials to support marketing efforts.


  • Motion Graphics and Animation: Utilizing tools like Blender and Three.js to create stunning animations and graphics.


Marketing Solutions



  • Video Game Campaigns: Strategizing and executing marketing campaigns specific to video games.


  • Influencer Marketing: Collaborating with influencers to increase brand visibility and engagement in the gaming community.


  • Results-focused Services: Notable claim of a 40% increase in prospective employee engagement by utilizing their services.


Creative Solutions and Case Studies



  • TURN 10: Provided a creative and interactive animated website with 3D animation, ensuring accessibility and compliance with Microsoft's standards.


  • FAST TRAVEL GAMES: Developed a 3D and Three.js animated website with a Headless CMS, showcasing games uniquely.


  • STUDIOTYPES: Created a 3D animation-led website with complex Blender models, emphasizing the brand's distinctiveness in talent acquisition for the gaming industry.


  • INVOKE STUDIOS: Designed branding and an interactive website to reflect the vibrant culture of the Wizards of the Coast studio.


Recent Developments



  • New Projects & Partnerships:

  • Partnered with prominent gaming studios including Xbox Game Studios, Playground Games, Turn 10, thatgamecompany, and GRM Daily.

  • Built long-term relationships with these partners, focusing on creativity and innovation.


  • Technical Advancements:

  • Extensive use of advanced web technologies such as Vue.js, Three.js, WebGL, React Native, PHP, and Laravel for creating web experiences.

  • Completed projects with modern CMS implementations like Strapi and Azure deployment.


  • Business Growth:

  • Expanded their client base globally, serving clients in the USA, Canada, Europe, and more.

  • Positioned as a leader in creative innovation and technical solutions over 15 years, with a focus on generating revenue and growth for clients in the gaming sector.


This detailed and structured report provides an analytical insight into 1minus1, capturing the essence of their business operations, product offerings, and recent strategic endeavors within the gaming industry.