1Q LLC Company Profile

Background

Overview

1Q LLC is a market research and customer engagement platform headquartered in Atlanta, Georgia. Established in 2012, the company specializes in providing real-time consumer insights through its mobile-first platform, enabling brands to connect directly with consumers for immediate feedback.

Mission and Vision

1Q's mission is to revolutionize marketing and market research by connecting businesses with consumers instantly via mobile devices. The company aims to disrupt traditional market research methods by empowering consumers and ensuring they are fairly compensated for their participation.

Industry Significance

Operating within the market research industry, 1Q has distinguished itself by offering a platform that delivers rapid, high-quality consumer feedback. Its innovative approach has attracted a diverse clientele, including Fortune 500 companies, market research organizations, advertising agencies, and management consulting firms.

Key Strategic Focus

Core Objectives

1Q focuses on providing brands with immediate access to consumer insights, facilitating swift and informed decision-making processes. The platform emphasizes real-time data collection, ensuring that businesses can respond promptly to market dynamics.

Areas of Specialization

The company specializes in mobile market research, offering services such as surveys, polls, and targeted questions that reach consumers directly on their mobile devices. This specialization allows for precise demographic and geographic targeting, enhancing the relevance and accuracy of the data collected.

Key Technologies Utilized

1Q employs advanced, proprietary algorithmic technology to target communications to specific demographic, geographic, and psychographic audiences. This technology ensures that brands can engage with the most relevant consumer segments efficiently.

Primary Markets Targeted

The platform serves a wide range of industries, including consumer packaged goods (CPG), retail, technology, and services. Its ability to provide rapid consumer feedback makes it particularly valuable for businesses requiring timely insights to inform marketing strategies, product development, and customer engagement initiatives.

Financials and Funding

Funding History

1Q has undergone multiple funding rounds, securing investments from various sources. Notably, the company has been backed by Techstars, a prominent startup accelerator.

Total Funds Raised

Specific details regarding the total funds raised by 1Q are not publicly disclosed. However, the company's association with Techstars indicates a significant level of investment and support.

Recent Funding Rounds

The latest funding round for 1Q was a seed round, with the exact date and amount not publicly disclosed. This round was led by Techstars, reflecting confidence in 1Q's innovative approach to market research.

Notable Investors

Techstars is a notable investor in 1Q, providing both capital and strategic guidance to support the company's growth and development.

Utilization of Capital

While specific details on the utilization of the capital raised are not publicly available, it is reasonable to infer that the funds have been allocated towards enhancing the platform's technological capabilities, expanding the consumer panel, and scaling operations to meet the growing demand for real-time consumer insights.

Pipeline Development

As a market research platform, 1Q's "pipeline" primarily consists of its consumer panel and the continuous development of its technological infrastructure. The company focuses on expanding its panel to include a diverse and engaged consumer base, ensuring high-quality data collection. Additionally, 1Q invests in technological advancements to enhance the speed, accuracy, and scalability of its data collection and analysis processes.

Technological Platform and Innovation

Proprietary Technologies

1Q's platform is built on advanced, proprietary algorithmic technology that enables precise targeting of communications to specific consumer segments based on demographic, geographic, and psychographic attributes. This technology ensures that brands can engage with the most relevant audiences efficiently.

Significant Scientific Methods

The company employs real-time data collection methods, allowing for immediate consumer feedback. This approach is facilitated by its mobile-first platform, which delivers surveys, polls, and targeted questions directly to consumers' mobile devices. The pay-per-response model incentivizes targeted individuals to respond quickly and accurately, ensuring high-quality data collection.

AI-Driven Capabilities

While specific details on AI-driven capabilities are not publicly disclosed, 1Q's emphasis on advanced algorithmic technology suggests the integration of AI and machine learning techniques to enhance data targeting, collection, and analysis processes.

Leadership Team

Executive Profiles

Keith Rinzler: Founder & CEO. Keith is an impatient visionary who holds himself and those around him accountable to the highest standards, striving to get the most out of life.

Ryan Cino: Chief Technology Officer. An engineer by choice and a problem-solver at heart.

Brian Scully: Chief Architect. A software architect with over 15 years of development experience.

Key Contributions

The leadership team has been instrumental in developing and scaling 1Q's innovative platform, ensuring its position as a leader in real-time consumer engagement and market research.

Competitor Profile

Market Insights and Dynamics

The market research industry is evolving rapidly, with a growing emphasis on real-time data collection and consumer engagement. Companies are increasingly seeking platforms that offer immediate insights to inform agile decision-making processes.

Competitor Analysis

1Q operates in a competitive landscape that includes traditional market research firms and emerging tech-driven platforms. Its unique value proposition lies in its ability to provide instant, high-quality consumer feedback through a mobile-first approach, setting it apart from competitors.

Strategic Collaborations and Partnerships

1Q's partnership with Techstars has been pivotal in its growth, providing both capital and strategic guidance. This collaboration has enabled 1Q to enhance its technological capabilities and expand its consumer panel, strengthening its position in the market research industry.

Operational Insights

1Q's operational strategy focuses on leveraging its proprietary technology to deliver rapid, high-quality consumer insights. The company's commitment to a pay-per-response model ensures that consumers are fairly compensated, fostering an engaged and honest panel. This approach differentiates 1Q from competitors and positions it as a leader in real-time consumer engagement.

Strategic Opportunities and Future Directions

Looking ahead, 1Q aims to continue expanding its consumer panel to include a diverse and engaged audience, enhancing the quality and breadth of its data collection. The company plans to invest in technological advancements to further improve the speed, accuracy, and scalability of its platform, ensuring it remains at the forefront of the market research industry.