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1up

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Company Domain www.1up.ai link_icon
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1up is a New York City-based company specializing in automating knowledge management for sales and IT teams. Founded in 2021, 1up's mission is to streamline the process of answering sales questions, responding to RFPs, and completing security questionnaires, thereby enhancing sales efficiency. The company has garnered trust from industry leaders such as WalkMe, Gladly, and Deliveroo, reflecting its growing significance in the sales automation industry.

Key Strategic Focus

1up's strategic focus centers on automating and accelerating the sales process through its AI-driven platform. The company specializes in providing tools that enable sales and IT teams to access accurate information swiftly, reducing the time spent on manual tasks. By leveraging natural language processing (NLP) and real-time updates, 1up targets organizations seeking to enhance their sales operations and improve response times to client inquiries.

Financials and Funding

Since its inception, 1up has raised over $8 million in funding. In November 2023, the company secured a $2.5 million seed round, contributing to its total funding. Notable investors include Aviso Ventures, Calm Ventures, and Lightbank. The capital raised is intended to further develop 1up's technological platform and expand its market reach.

Pipeline Development

1up's primary product is its AI-driven sales automation platform, designed to assist sales and IT teams in efficiently managing and responding to sales-related inquiries and documentation. The platform is continually updated to incorporate advanced features such as workflow automation and real-time data integration, with ongoing development aimed at enhancing user experience and expanding functionality.

Technological Platform and Innovation

1up distinguishes itself through its proprietary AI technologies, including:

  • Natural Language Processing (NLP): Enables the platform to understand and process sales-related queries effectively.


  • Real-Time Updates: Ensures that sales teams have access to the most current information, enhancing decision-making processes.


  • Workflow Automation: Streamlines repetitive tasks, allowing teams to focus on strategic activities.


These innovations position 1up as a leader in sales automation, offering solutions that significantly reduce manual effort and improve response times.

Leadership Team

1up's leadership comprises experienced professionals dedicated to advancing sales automation:

  • George Avetisov, Co-Founder & CEO: Brings extensive experience in technology and business development, guiding 1up's strategic vision.


  • Manoj Abraham, Co-Founder, COO & Head of Product: Oversees product development and operational strategies, ensuring alignment with market needs.


  • Edward Poon, Co-Founder & CTO: Leads the technological development of 1up's platform, focusing on innovation and scalability.


  • Ofer Shakarov, Co-Founder & Lead Software Engineer: Contributes to the engineering and technical aspects of the platform, ensuring robust performance.


  • Dennis Thomas, Advisor AI, ML Strategy: Provides expertise in artificial intelligence and machine learning, guiding the company's technological advancements.


Competitor Profile

1up operates in a competitive landscape with several notable companies:

  • Highspot: Offers a sales enablement platform that improves sales performance through content management and analytics.


  • Allego: Provides a sales learning and coaching platform designed to enhance sales team effectiveness.


  • Convin: Specializes in AI-driven sales conversation intelligence, offering insights to improve sales strategies.


These competitors focus on various aspects of sales enablement and automation, contributing to a dynamic market environment.

Strategic Collaborations and Partnerships

1up has established partnerships with industry leaders such as WalkMe, Gladly, and Deliveroo. These collaborations enhance 1up's market position and provide valuable insights into diverse industry needs, informing product development and innovation.

Operational Insights

In the competitive sales automation market, 1up differentiates itself through its focus on AI-driven solutions that address specific pain points in sales and IT processes. The company's emphasis on real-time data and workflow automation provides a distinct advantage, enabling clients to achieve faster and more accurate responses to sales inquiries.

Strategic Opportunities and Future Directions

Looking ahead, 1up aims to expand its technological capabilities, incorporating more advanced AI features to further streamline sales processes. The company also plans to broaden its market reach by targeting additional industries that can benefit from sales automation. By leveraging its current strengths and focusing on innovation, 1up is well-positioned to capitalize on emerging opportunities in the sales technology sector.

Contact Information

  • Website: www.1up.ai


  • LinkedIn: 1up LinkedIn Profile


  • Headquarters: New York City, New York, United States

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