Market Research Report: 22Squared
Company Overview
Name
22Squared
Mission of the Company
22Squared helps brands drive business impact through creativity and media.
Founding Details
- Founded: 1922
- Founder(s): No information is available
Key People
- Richard Ward - Chairman of the Board
- Ben West - Board Member
- Tom Fuller - Board Member
Headquarters
1170 Peachtree Street, NE, Atlanta, GA 30309, USA
Number of Employees
350+ employees
Revenue
No information is available
What the Company is Known For
22Squared is known for integrating media, strategy, analytics, data science, development, creative, and production into a cohesive unit designed to make brands impossible to ignore.
Products and Services
Products Offered
- Creative & Design
- Strategy & Data Science
- Influencer & Social Media & Analytics
- DEI & Multicultural Strategies
High-Level Description of the Products
The company's core offerings revolve around driving a business impact by combining creativity with strategic media campaigns and data analytics. The company integrates strategy, creative development, influencer marketing, media buying, and multicultural marketing to deliver results.
Key Features of Each Product
- Creative Development: Platform, campaign, content creation
- Social Strategy: Agile and engaging strategies across various platforms
- Influencer/Creator Marketing: Targeted marketing using influencers/creators
- Media Strategy & Buying: National, regional, and local strategies, including performance media
- Analytics: Measurement of the effectiveness of strategies
- Production: Full-service production and dynamic content creation
- Retail Media Consultation: Tailored strategies for retail clients
- Inclusion Strategy: Multicultural marketing and strategies to ensure inclusion
Recent Developments
Recent Developments in the Company
- Guided by Good Company: 22Squared is a part of Guided by Good, which is designed to incubate, accelerate, and grow ventures that drive culture and commerce.
- Sustained Success Through Evolution: The company emphasizes constant future-proofing to ensure they are prepared for evolving trends, technologies, and market dynamics.
New Products Launched
No information is available
New Features Added to Existing Products
No information is available
New Partnerships
No information is available
Client and Industry Engagement
Key Clients
- Publix
- Baskin-Robbins
- Southeast Toyota
- Varo Bank
- Grammarly
- Hawkers
- U.S. Polo Assn.
Leadership and Governance
Leadership
- Genna Franconi: Founder & President, Trade School
- Janis Middleton: Chief Inclusion Officer, Guided by Good
- Sara Jones: Chief Financial Officer, Guided by Good
- Mike Grindell: Chief People & Operations Officer, Guided by Good
- Gilly Segal: Chief Legal Officer, Guided by Good
Board of Directors
- Richard Ward: Chairman of the Board
- Ben West: Board Member
- Tom Fuller: Board Member
Contact Information
- Business Inquiries: christy.cross@22squared.com
- Media Inquiries: mediainquiries@guidedbygood.com
- Career Opportunities: recruiting@guidedbygood.com
- General Contact: info@guidedbygood.com
- Phone: (404) 347-8700
This report was compiled using available data on 22Squared. Certain fields may include "No information is available" due to a lack of available data.
