24 Carrots Catering and Events: Company Profile

Background

Founded in 2004, 24 Carrots Catering and Events is a full-service experiential caterer and hospitality group based in Costa Mesa, California. The company specializes in creating elevated culinary events with outstanding service, aiming to provide peace of mind and remarkable experiences for clients. Serving Southern California for over two decades, 24 Carrots has established itself as a leader in the events services industry, known for its commitment to excellence and innovation.

Key Strategic Focus

24 Carrots focuses on delivering exceptional catering and event services across various sectors, including social events, corporate gatherings, and weddings. The company emphasizes personalized service, tailoring each event to the client's unique vision. By integrating culinary excellence with immersive atmospheres, 24 Carrots aims to create memorable experiences that resonate with guests.

Financials and Funding

As of May 2025, 24 Carrots Catering and Events reported an annual revenue of $35 million. The company operates as a 100% employee-owned entity through an Employee Stock Ownership Plan (ESOP), reflecting its commitment to fostering a collaborative and empowered workforce.

Technological Platform and Innovation

24 Carrots leverages a suite of technologies to enhance its operations and client experiences. The company's tech stack includes tools such as RSSTweenMax, Backbone.js, yepnope.js, Select2, Yoast SEO Premium, Plyr, and Gravity Forms. These technologies support various aspects of the business, from website functionality to client engagement and event management.

Leadership Team

The leadership team at 24 Carrots comprises experienced professionals dedicated to upholding the company's standards of excellence:

Norm Bennett: Founder & CEO

Carlos Bohen: Chief Operating Officer

Dave Fabian: Chief Financial Officer

Lynn Wagoner: Chief Business Development Officer

Carizza Rose: Chief Brand Officer

Jonas Spaugh: Director of Operations

Elise Luna: Director of Sales

Brenda Alcaraz: Director of Human Resources

Alyssa Hayes: Director of Service Development

Greg Stillman: Executive Chef

Janae Bueno: Executive Pastry Chef

This team brings a wealth of experience and expertise, driving the company's mission to create remarkable experiences.

Competitor Profile

Market Insights and Dynamics

The catering and events industry in Southern California is highly competitive, characterized by a diverse range of service providers catering to various market segments. The demand for personalized and high-quality event experiences continues to grow, driven by corporate events, weddings, and social gatherings.

Competitor Analysis

Key competitors in the region include:

Jay's Catering: Known for its customizable menus and extensive venue partnerships, Jay's Catering offers a range of services for weddings, corporate events, and social gatherings.

Summit Event Catering: Specializing in large-scale events, Summit Event Catering provides comprehensive services with a focus on culinary excellence and client satisfaction.

Colette's Catering & Events: Offers full-service catering with an emphasis on innovative cuisine and personalized event planning.

These competitors, like 24 Carrots, strive to deliver exceptional experiences, making the market dynamic and client-focused.

Strategic Collaborations and Partnerships

24 Carrots has established partnerships with several exclusive venues, enhancing its ability to offer diverse event settings. Notable venues include:

Franciscan Gardens: A historic venue in San Juan Capistrano with a capacity of 500 guests.

The Colony House: Located in Anaheim, accommodating up to 500 guests.

AV Irvine: A modern space in Irvine with a capacity of 500 guests.

Ole Hanson Beach Club: A beachfront venue in San Clemente for up to 200 guests.

Rancho Las Lomas: A picturesque location in Silverado with a capacity of 500 guests.

The Richland: Situated in Orange, accommodating up to 300 guests.

These collaborations enable 24 Carrots to provide clients with a variety of unique and memorable event spaces.

Operational Insights

24 Carrots differentiates itself through a commitment to personalized service, culinary innovation, and meticulous attention to detail. The company's employee-owned structure fosters a culture of accountability and dedication, ensuring that each event is executed to the highest standards. By maintaining strong relationships with exclusive venues and continuously adapting to client needs, 24 Carrots secures a competitive position in the market.

Strategic Opportunities and Future Directions

Looking ahead, 24 Carrots aims to expand its presence in the Southern California market by enhancing its service offerings and exploring new venue partnerships. The company plans to leverage its employee-owned structure to drive innovation and maintain high levels of client satisfaction. By staying attuned to industry trends and client preferences, 24 Carrots is well-positioned to continue delivering remarkable experiences.