24helps Company Profile

Background

Founded in March 2020 during the initial phase of the COVID-19 lockdown, 24helps is a creative agency based in New York City, dedicated to integrating mental health awareness into brand experiences. The company emerged from virtual gatherings aimed at providing mental health support, evolving into a full-fledged agency that crafts content, experiences, and stories grounded in empathy and cultural relevance.

Key Strategic Focus

24helps specializes in creating mental health-focused campaigns, community-rooted activations, brand positioning, content creation, and event production. Their strategic emphasis is on developing authentic connections between brands and audiences through experiences that promote well-being and human connection.

Financials and Funding

As of the latest available information, 24helps has not publicly disclosed specific details regarding its funding history, total funds raised, or notable investors. The company operates with a lean team, indicating a focus on sustainable growth and resourceful operations.

Pipeline Development

24helps has been involved in several notable projects, including:

Collecting Cars: USA Brand Launch & Global Activation: A campaign to introduce Collecting Cars to the U.S. market.

Ferrari North America & TangentVector: F80 NYC Debut Coverage: Coverage of the Ferrari F80 debut in New York City.

War Horse HSBK Racing: War Horse NYC Brand Development: Brand development for War Horse HSBK Racing in NYC.

Ducati NY x Greenberg’s Bagels: NYC Pop-Up: A pop-up event combining Ducati motorcycles and Greenberg’s Bagels in NYC.

Porsche: Edith New York Premiere: Event production for the Porsche Edith premiere in New York.

Lucali: Baby Luc’s Block Party & Car Show: Community event featuring a block party and car show.

Waymo: Waymo Open House: Event production for Waymo’s open house.

Serhant: Tribeca Car Vault Brand Launch & Car Show: Brand launch and car show for Serhant in Tribeca.

Extra Butter: Block Party – Car Culture & Streetwear Activation: Activation combining car culture and streetwear.

Ducati: NYC Scavenger Hunt: A scavenger hunt event in NYC.

Bhangli: South-Asian Cannabis Branding: Branding for a South-Asian cannabis brand.

These projects highlight 24helps' expertise in integrating mental health themes into diverse brand activations and events.

Technological Platform and Innovation

24helps employs a digital infrastructure that includes:

Facebook Pixel: For tracking and optimizing Facebook ad campaigns.

Google Analytics: To monitor and analyze website traffic and user behavior.

Squarespace: As their content management system for website development.

This tech stack supports their digital marketing efforts and enhances online engagement.

Leadership Team

The leadership team at 24helps comprises:

Mishka Khotylev: Co-Founder and CEO, specializing in business development, strategy, and content creation.

Nikhil Dhanani: Co-Founder and Creative Strategist, with expertise in content strategy, digital marketing, and creative direction.

Both founders are actively involved in the company's operations, driving its mission to integrate mental health awareness into brand experiences.

Market Insights and Competitor Analysis

The market for mental health-focused brand activations is growing, with increasing recognition of the importance of mental well-being in consumer engagement. Brands are seeking authentic ways to connect with audiences, making 24helps' niche particularly relevant.

While specific competitors are not detailed in the available information, companies offering experiential marketing, event production, and content creation services with a focus on mental health and community engagement represent potential competitors.

Strategic Collaborations and Partnerships

24helps has collaborated with brands like Ducati, Porsche, and Waymo, indicating a strong network and the ability to execute large-scale, culturally resonant campaigns.

Operational Insights

With a small team, 24helps emphasizes agility and personalized service, allowing for tailored solutions that resonate with clients seeking meaningful brand experiences.

Strategic Opportunities and Future Directions

24helps is well-positioned to expand its offerings by:

Developing Proprietary Platforms: Creating in-house tools for event management and content distribution.

Expanding Service Offerings: Including digital marketing and social media management to provide comprehensive solutions.

Strengthening Partnerships: Forming alliances with mental health organizations to enhance credibility and reach.

These strategies align with their mission to integrate mental health into brand experiences, positioning them for future growth.

Contact Information

Website: 24helps.com

Social Media: Instagram @24helps

24helps continues to innovate in the realm of mental health-focused brand activations, leveraging their expertise to create impactful and authentic connections between brands and their audiences.