Company Market Research Report: 24metrics

Company Overview

• Name: 24metrics

• Mission: Adding value to clients by building innovative, out-of-the-box solutions that cannot be found elsewhere, helping clients succeed because their success is ours.

• Founded By: No information is available.

• Key People:

• Sven Hezel, Managing Director

• Bryan Sazon, Engineering

• Alireza Mahmodi, Engineering

• Christina Pantelidou, Client Relations

• Headquartered: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Providing a comprehensive fraud prevention platform that offers impression, click, and conversion screening in a single product utilizing big data and AI to detect and prevent threats.

Products

Detailed Overview

24metrics offers advanced advertising solutions with a primary focus on fraud prevention across multiple advertising activities such as CPC campaigns, search, eCommerce transactions, and mobile offers.

Key Products and Features:

1. Impression Screening

• Detects bots, AdStacking, malware sites, and VPNs.

• Customizable filters for fraud prevention.

• Integrates with any DSP to automatically blacklist IP addresses and devices.

• Support for JavaScript and Google Tag Manager integrations.

• Optional GEO detection, cappings, and device information features.

2. Realtime Click Screening

• Infrastructure built for scaling billions of clicks and conversions.

• Custom filtering by publisher, offer, or advertiser.

• Redirect link integration for versatile traffic management.

3. Conversion Screening

• Screens conversions for mobile apps, eCommerce transactions, or leads.

• Transparency with clear rejection reasoning and reproducible results.

• Integration with various tracking platforms for efficient postback management.

4. Integrations

• Turnkey integrations with major tracking and mobile attribution platforms such as Everflow, HasOffers, Affise, Fuseclick, Adjust, Branch, Appsflyer, and AppMetrica.

• Custom API or Java/JavaScript integrations available for bespoke solutions.

Recent Developments

• New Products Launched: No information is available on newly launched products.

• New Features Added: Continuous enhancement of fraud detection strategies and real-time analytics based on AI, which helps in identifying fraudulent and low-quality users.

• New Partnerships: Partnership with Revlum to enhance fraud prevention capabilities, exemplified by the testimonial from Luka Trupeljak, COO at Revlum, which highlights the strengthened defenses against ad fraud provided through this collaboration.

Summary

24metrics diligently works on innovative solutions to counteract growing threats such as identity fraud, denial of service attacks, and impression and click fraud. By leveraging big data and AI, the company offers real-time fraud screening solutions for a broad range of advertising activities. Their commitment to transparency and openness further solidifies their position in providing value-driven, customer-focused fraud prevention technologies.