2P (Perfect Presentation for Commercial Services Company) - Comprehensive Analysis Report
Summary
Perfect Presentation for Commercial Services Company, known as 2P, established in 2004, is a paramount provider of Information and Communication Technology (ICT) services and technology solutions in Saudi Arabia. The company's mission is to maintain and enhance its leadership in technology solutions and digital transformation for the business sector. Its vision is to be the preferred partner for customers on their digital transformation journey. 2P stands out by offering a unique, integrated business model that provides a 360-degree approach to digital transformation, supporting clients from initial development to back-end infrastructure management. The company plays a significant role in the rapidly growing Saudi Arabian ICT market, driving digital transformation initiatives across various industries.
1. Strategic Focus & Objectives
Core Objectives
2P's main business objectives are geared towards solidifying its position as a leader in technology solutions and digital transformation within the business sector.
Enhance Market Leadership: Continuously improve and expand its market share in the Saudi Arabian ICT services and technology solutions landscape.
Customer-Centric Value: Prioritize meeting and exceeding client expectations through tailored solutions and exceptional service.
Revenue Growth: Achieve double-digit steady annual growth in revenues by focusing on three strategic pillars: increasing reachability, enhancing reliability, and diversifying revenue streams.
Innovation and Advancement: Provide advanced and innovative technical solutions by leveraging the latest technologies and industrial practices.
Sustainable Growth: Integrate environmental, social, and governance (ESG) principles into operations, aligning with Saudi Arabia's Vision 2030 goals.
Specialization Areas
2P specializes in delivering comprehensive IT services across a broad spectrum, built upon an integrated business model.
Digital Transformation: Offering a complete 360-degree approach, from initial solution development to ongoing infrastructure management.
Software Development: Expertise in packaged software development, installations, and specialized services like 2-way bulk SMS, blockchain, fintech, and collaboration platforms.
Operations & Maintenance: Ensuring optimal performance and reliability of client IT systems, with a shift towards managed IT services utilizing AI-enabled tools.
Customer Experience Solutions: Implementation of call center services through business process outsourcing (BPO) and advanced technology.
Managed Services: Providing extensive managed services tailored to diverse customer demands across various industries.
Network Infrastructure & Cybersecurity: Delivering comprehensive solutions for network needs and robust protection of digital assets.
Target Markets
2P primarily targets the business sector within Saudi Arabia, including both public and private entities.
Primary Market Segments: Focus on organizations undergoing digital transformation across various industries, including those involved in Saudi Arabia's giga-projects and smart city initiatives.
Market Positioning Strategy: Positioned as a preferred partner for digital transformation, offering integrated, innovative, and customer-centric solutions. The company aims to capitalize on the significant growth potential of the Saudi Arabian ICT and BPO markets.
2. Financial Overview
Funding History
Perfect Presentation for Commercial Services Company was listed on the Saudi Stock Market (Tadawul) in 2022, a strategic move to secure investment opportunities.
Total Funds Raised to Date: The company has demonstrated robust financial health, with recent financing amounting to SAR 306 million (approximately USD 77.3 million).
Impact on Company Growth: This strong financial solvency empowers 2P to invest in future opportunities, implement expansion and development strategies, and consistently achieve double-digit steady growth in revenues annually.
Financial Performance (Q1 2023):
Software Development revenues: Nearly doubled from SAR 41 million in Q1 2022 to SAR 78 million in Q1 2023, contributing 35% to consolidated revenues.
Operation and Maintenance revenues: Increased 20% year-over-year from SAR 67 million to SAR 80 million in Q1 2023, comprising 36% of the total revenues.
Customer Experience revenues: Accounted for 30% of the total revenues.
3. Product Pipeline
2P offers a diverse range of integrated ICT services delivered through its specialized business units.
Key Products/Services
Software Development (SWD)
Description: Provides customers with proper development and installations of packaged software, including 2-way bulk SMS services. Focus areas include blockchain, fintech solutions, and collaboration platforms.
Key Products: Yamamah, Perfect Engage, and 2PB1.
Development Stage: Actively developed and deployed, with a strong project pipeline.
Target Market/Condition: Businesses requiring custom software, digital platforms, and specialized communication solutions.
Key Features & Benefits: Customization, scalability, integration of emerging technologies like blockchain and fintech.
Operation & Maintenance (O&M)
Description: Ensures the optimal performance and reliability of client systems, involving long-term arrangements for managing full IT infrastructure and operations.
Development Stage: Established and evolving, successfully shifted towards managed IT services in 2022, supported by AI-enabled tools. Plans to establish new maintenance service centers.
Target Market/Condition: Organizations seeking reliable, efficient, and continuously optimized IT infrastructure and operations.
Key Features & Benefits: AI-enabled predictive maintenance, proactive system management, long-term operational stability.
Customer Experience (CX)
Description: Includes the implementation of call center services through business process outsourcing (BPO) and technology solutions.
Development Stage: Active, with a focus on capitalizing on the significant potential of the BPO market in Saudi Arabia.
Target Market/Condition: Businesses aiming to enhance customer interaction, streamline support, and optimize BPO functions.
Key Features & Benefits: Efficient call center operations, improved customer satisfaction, BPO expertise.
Managed Services (MS)
Description: Provides an extensive range of services designed to meet diverse customer demands across various industries beyond specific SWD, O&M, and CX scope.
Development Stage: Fully operational.
Target Market/Condition: Businesses requiring outsourced IT management and support for various operational aspects.
Key Features & Benefits: Comprehensive support, tailored solutions for specific industry needs.
Network Infrastructure
Description: Offers a comprehensive range of services for diverse networking needs, including design, implementation, and management.
Development Stage: Fully operational.
Target Market/Condition: Organizations needing robust and scalable network foundations.
Key Features & Benefits: Scalable network solutions, high availability, tailored design.
Cybersecurity
Description: Focuses on protecting digital assets, systems, and data from cyber threats.
Development Stage: Fully operational.
Target Market/Condition: All businesses and organizations requiring robust digital security.
Key Features & Benefits: Proactive threat detection, data protection, compliance with security standards.
4. Technology & Innovation
Technology Stack
2P leverages a modern and advanced technology stack to deliver its services.
Core Platforms: Sitecore, Google Cloud Platform (GCP).
Analytics Tools: Dynatrace, Kibana.
Proprietary Developments: In-house development of solutions supporting technical and digital transformation, continuously creating new products and services to address market gaps.
Scientific Methodologies: Employs advanced AI-enabled tools within its Operation and Maintenance services.
Technical Capabilities: Expertise in blockchain, fintech solutions, collaboration platforms, and AI-powered call center systems through strategic partnerships.
5. Leadership & Management
Executive Team
Nasser Abdullah Al Bassam:
Position: Chairman of the Board of Directors.
Professional Background: Over 18 years of executive business management experience.
Notable Achievements & Key Contributions: Proven track record in building institutions from scratch and leading them to strong growth. Instrumental in guiding the company's strategic direction.
Ehsan Adnan Doughman:
Position: CEO and Board Member.
Professional Background: Over 17 years of experience in linking strategies to objectives.
Notable Achievements & Key Contributions: Expertise in transforming startups into high-growth companies. Committed to integrating environmental, social, and governance (ESG) principles into the company's operations.
Tariq Abdullah Al-Naeim:
Position: Vice Chairman of the Board.
Yousef Mohammed Al-Khulaiwi:
Position: Board Member.
Fahad Ibrahim Al-Hussein:
Position: Board Member.
Sulaiman Abdulrahman Fattani:
Position: Board Member.
Maher Bawadi:
Position: CFO of 2P.
Recent Leadership Changes
There is no specific information provided regarding recent changes to the executive leadership team beyond the current structure. The existing leadership demonstrates continuity and stability.
6. Talent and Growth Indicators
Hiring Trends and Workforce
2P boasts a substantial workforce and demonstrates a strong commitment to talent development.
Company Size: Over 4500 employees, supported by more than 20 years of experience in the industry.
Growth Trajectory Indicators: The company serves over 200 clients, indicating a broad and active client base. Significant funding, double-digit revenue growth, and expansion into new markets and industries, alongside regional partnerships, highlight a strong growth trajectory.
Key Roles Being Recruited: Recent job board activity and social media discussions (such as on Reddit regarding working at 2P in Riyadh) suggest ongoing recruitment for various roles to support expansion.
Employee Sentiment and Culture Insights: The company aims to attract and retain top Saudi talent in a competitive and stimulating work environment, advocating for sustainability and fostering a culture aligned with its ESG commitments.
7. Social Media Presence and Engagement
Digital Footprint
2P maintains an active and informative presence across major social media platforms, used for corporate communications, brand messaging, and engagement.
LinkedIn: [https://www.linkedin.com/company/perfect-presentation-2p](https://www.linkedin.com/company/perfect-presentation-2p)
Twitter/X: [https://twitter.com/2P_Company](https://twitter.com/2P_Company)
Facebook: [https://www.facebook.com/PerfectPresentation2P](https://www.facebook.com/PerfectPresentation2P)
Instagram: [https://www.instagram.com/2p_company/](https://www.instagram.com/2p_company/)
YouTube: [https://www.youtube.com/@Perfectpresentation2p](https://www.youtube.com/@Perfectpresentation2p)
Brand Messaging and Positioning: Messaging emphasizes innovation, digital transformation, sustainability, and its role as a leader in the Saudi Arabian ICT market.
Community Engagement Strategies: Communicates key announcements, such as signing MoUs (e.g., during #LEAP24) and its membership in the United Nations Global Compact, leveraging these platforms to engage with its audience and stakeholders.
Thought Leadership Initiatives: Shares insights related to current IT trends, digital transformation, and its commitment to corporate social responsibility.
8. Recognition and Awards
Industry Recognition
2P has received notable industry awards and recognitions, underscoring its expertise and market impact.
Major Awards and Accolades:
"Partner of the Year 2023".
"Best Mega Outsourced Call Centers".
Best Partner Award for Genesys in the Government Sector.
Notable Achievements and Milestones:
Officially announced its membership in the United Nations Global Compact (UNGC), reflecting its commitment to sustainability and corporate social responsibility.
Won a managed services contract for HR systems at the Ministry of Environment, Water and Agriculture, valued at over SAR 20 million.
9. Competitive Analysis
Major Competitors
In the dynamic Saudi Arabian ICT services and technology solutions market, 2P operates within a competitive environment. While specific company names are not detailed, competitors include various local and international players offering similar services.
Company Overview: Other digital transformation providers, IT consulting firms, and system integrators operating in Saudi Arabia.
Focus Areas: These competitors would also likely focus on software development, IT operations and maintenance, customer experience solutions, managed services, network infrastructure, and cybersecurity.
Technological Capabilities: Many competitors in this advanced market would also leverage contemporary technology stacks and employ innovative methodologies to remain competitive.
Competitive Positioning: 2P differentiates itself through its integrated 360-degree approach to digital transformation, strong in-house R&D capabilities, significant regional partnerships, and robust financial standing. Its focus on specialized business units allows for comprehensive and tailored solutions that address specific market gaps.
10. Market Analysis
Market Overview
The Saudi Arabian ICT market presents a highly fertile ground for growth and innovation, which 2P is well-positioned to capitalize on.
Total Addressable Market Size: The Saudi Arabian ICT market was valued at SAR 154 billion at the end of 2022.
Growth Potential: It is recognized as the largest and fastest-growing digital economy in the MENA region.
Key Market Trends: The market is characterized by an increasing focus on giga-projects, smart cities, and the adoption of emerging technologies. There is also significant potential in the business process outsourcing (BPO) market within Saudi Arabia.
Market Challenges and Opportunities: The strong demand for digital transformation services across both public and private sectors presents vast opportunities, while navigating intense competition and rapidly evolving technological landscapes remains a key challenge.
11. Strategic Partnerships
2P has actively cultivated a global tech ecosystem through strategic collaborations with vendors and partners.
Partner Organization: Huawei
Nature of Partnership: Memorandum of Understanding (MoU) signed to provide AI-Powered Call Center Systems.
Strategic Benefits: Enhances 2P's offering in customer experience with advanced AI capabilities, strengthens technological prowess, and expands market reach.
Partner Organization: Genesys
Nature of Partnership: Collaboration recognized by the "Best Partner Award for Genesys in the Government Sector." This indicates a strong relationship in providing contact center solutions.
Strategic Benefits: Validates 2P's
