2X Software LLC: Company Profile

Background

Overview

2X Software LLC, established in 2017, is a leading provider of B2B Marketing as a Service (MaaS). The company specializes in delivering comprehensive marketing solutions tailored for technology and professional services firms. By leveraging AI-enabled marketing talent and strategic consulting, 2X aims to enhance marketing performance, drive visibility, generate leads, and bolster competitive advantage for its clients.

Mission and Vision

Founded by three former Chief Marketing Officers from major global corporations, 2X's mission is to improve marketing performance through powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact.

Industry Significance

Operating within the rapidly expanding B2B marketing sector, 2X has been recognized on the Inc. 5000 list of fastest-growing U.S. companies for four consecutive years, underscoring its significant impact and growth within the industry.

Key Strategic Focus

Core Objectives

2X focuses on delivering measurable marketing results without increasing client budgets. By offering a subscription-based MaaS model, the company enables marketing leaders to accelerate growth and achieve marketing objectives more efficiently.

Areas of Specialization

The company specializes in various marketing services, including:

Web Development

Data Transformation Programming

Branding

Email Marketing

Account-Based Marketing

Digital Marketing

Marketing Operations

Lead Generation

Content Operations

Revenue Operations

Audience-Based Advertising

Organic Social Media

Community Engagement

Key Technologies Utilized

2X employs advanced tools and platforms to deliver its services, including:

Google Ads

Salesforce

Adobe Creative Suite

TikTok Pixel

Font Awesome

Swiper

Modernizr

Ionicons

Primary Markets Targeted

2X primarily serves established businesses in the technology and professional services sectors, aiming to enhance their marketing performance and achieve sustainable growth.

Financials and Funding

Funding History

As of September 2025, 2X has raised a total of $16 million in funding.

Recent Funding Rounds

The latest funding round was a Venture - Series Unknown round, indicating ongoing investor interest and support for the company's growth initiatives.

Notable Investors

2X has attracted investment from notable firms, including:

Insight Partners

Stellus Capital Management

Recognize Partners

Utilization of Capital

The capital raised is intended to support 2X's expansion efforts, enhance service offerings, and invest in technology and talent acquisition to maintain its competitive edge in the MaaS industry.

Pipeline Development

As a marketing services firm, 2X does not have a traditional product pipeline. Instead, the company focuses on developing and executing customized marketing strategies for its clients, continually refining its service offerings to meet evolving market demands.

Technological Platform and Innovation

Proprietary Technologies

2X leverages a suite of proprietary technologies and platforms to deliver its services, including:

Google Ads

Salesforce

Adobe Creative Suite

TikTok Pixel

Font Awesome

Swiper

Modernizr

Ionicons

Significant Scientific Methods

The company employs data-driven methodologies, utilizing analytics and AI-driven insights to inform marketing strategies and optimize campaign performance.

AI-Driven Capabilities

2X integrates AI-enabled solutions into its service offerings, enhancing the efficiency and effectiveness of marketing campaigns for its clients.

Leadership Team

Executive Profiles

David DeWolf: Chief Executive Officer (CEO)

A seasoned tech entrepreneur and purpose-driven leader, David has been instrumental in steering 2X's strategic direction and growth.

Ryan Heinig: Chief Revenue Officer (CRO)

Ryan oversees revenue generation strategies, focusing on scaling operations and expanding the company's market presence.

Brandon Sullivan: Chief Financial Officer (CFO)

Brandon manages financial operations, ensuring fiscal responsibility and supporting the company's financial growth initiatives.

Key Contributions

The leadership team has been pivotal in establishing 2X as a leader in the MaaS industry, driving innovation, and fostering a culture of growth and excellence within the company.

Competitor Profile

Market Insights and Dynamics

The B2B marketing sector is experiencing rapid growth, with companies increasingly seeking efficient and effective marketing solutions. 2X's MaaS model positions it well to capitalize on this trend, offering scalable and data-driven marketing services.

Competitor Analysis

Key competitors in the MaaS space include:

iQuanti: A digital marketing firm specializing in data-driven performance marketing.

Mixpanel: Provides advanced analytics platforms for user behavior tracking.

WebFX: A full-service digital marketing agency focused on driving revenue growth.

These competitors offer similar services but differ in their approaches and technological integrations.

Strategic Collaborations and Partnerships

2X has established strategic partnerships with technology providers and platforms, enhancing its service offerings and expanding its capabilities in delivering comprehensive marketing solutions.

Operational Insights

2X's subscription-based MaaS model offers a flexible and scalable approach to marketing, allowing clients to adapt to changing market conditions without the overhead associated with traditional marketing departments. This operational model provides a competitive advantage by delivering cost-effective and efficient marketing solutions.

Strategic Opportunities and Future Directions

Looking ahead, 2X aims to expand its service offerings, invest in advanced technologies, and explore new market segments to continue its growth trajectory and maintain its leadership position in the MaaS industry.