3 Tree Tech - Comprehensive Analysis Report

Summary

3 Tree Tech is a technology advisory and integration firm founded in 2017 or 2018, based in Portland, Oregon. The company's core mission is to empower leaders by simplifying the complex technology landscape and fostering communities focused on efficiency and improvement in the tech industry. They serve as a trusted intermediary, streamlining technology adoption for clients and creating a high-quality channel for their partners. 3 Tree Tech's vision involves securely helping CIOs, CISOs, CTOs, and other tech leaders modernize by scouting, vetting, and aligning solutions, while cultivating an active peer community around them. The company plays a significant role in the IT consulting market, particularly in critical areas like Cybersecurity, Customer Experience, and IoT/Networking, by offering unbiased research and insights.

1. Strategic Focus & Objectives

Core Objectives

3 Tree Tech's main business objectives revolve around simplifying technology for business leaders, fostering a strong tech community, and providing unbiased, platform-agnostic advisory services. Their short-term goals include expanding market reach and customer segments, as evidenced by their annual Sales Kick-Off events. Long-term, they aim to continue their growth trajectory through strategic acquisitions and by solidifying their position as a crucial intermediary in technology adoption.

Specialization Areas

The company specializes in three primary pillars:

Tech Scout: Actively researching and vetting disruptive and proven technology vendors to keep clients ahead of technological shifts.

Tech Strategy: Partnering with reliable technology providers to architect and implement solutions aligned with business objectives.

Tech Community: Curating in-person and virtual events for intense learning and networking among tech leaders to foster connections and knowledge sharing.

Their unique value proposition lies in eliminating inefficiencies associated with traditional technology distribution channels, offering unbiased research and insights without pushing specific high-margin products. They also provide penetration testing and security assessment services.

Target Markets

3 Tree Tech primarily targets CIOs, CISOs, CTOs, and other tech leaders across various industries. Their advisory and integration efforts focus on key technology areas with active spend and cross-functional urgency: Cybersecurity, Customer Experience, and IoT/Networking. Their market positioning strategy positions them as an "IT R&D department" for their clients, providing direct, qualified access to vetted technology solutions.

2. Financial Overview

Funding History

3 Tree Tech has not historically raised external funding. The company reported an estimated annual revenue of $5 million.

3. Product Pipeline

Key Products/Services

3 Tree Tech offers a suite of services rather than distinct products:

Technology Advisory Services:

Description: Providing unbiased research and insights into disruptive and proven technology solutions. Acting as a "Tech Scout" to identify and vet vendors.

Development Stage: Fully operational and continuously evolving to keep pace with technological advancements.

Target Market/Condition: CIOs, CISOs, CTOs, and other tech leaders seeking to modernize securely and make informed technology decisions.

Key Features and Benefits: Access to cutting-edge technologies, reduced risk in technology adoption, and strategic alignment with business objectives.

Technology Integration Services:

Description: Architecting and implementing appropriate solutions in partnership with reliable technology providers.

Development Stage: Fully operational, a core offering for clients.

Target Market/Condition: Organizations needing assistance with the successful deployment and integration of new technologies, particularly in Cybersecurity, Customer Experience, and IoT/Networking.

Key Features and Benefits: Seamless technology implementation, customized IT solutions, and strategic architectural support.

Cybersecurity Services:

Description: Offering penetration testing and security assessment services, alongside general cybersecurity advisory to help clients build robust security programs.

Development Stage: Fully operational and a significant focus area given market demands.

Target Market/Condition: Companies facing escalating cyber threats and stringent compliance requirements.

Key Features and Benefits: Enhanced security posture, proactive threat identification, and platform-agnostic security validation.

Technology Community Events:

Description: Curating in-person and virtual events (Connect, Stealth, Summit) designed for intense learning and networking among tech leaders. These events facilitate peer-to-peer knowledge sharing and introductions to vetted partners.

Development Stage: Ongoing and regularly organized.

Target Market/Condition: Technology decision-makers seeking to connect, learn, and collaborate with peers and solution providers.

Key Features and Benefits: Professional development, networking opportunities, and direct access to vetted technology solutions.

4. Technology & Innovation

Technology Stack

3 Tree Tech's core technological approach is centered on their "Tech Scout" methodology, which involves actively researching and vetting innovative and proven technology solutions and partners. They prioritize platform-agnostic expertise, ensuring that recommendations are driven solely by client interests without vendor conflicts. Their methodologies emphasize integrating artificial intelligence and machine learning where possible to enable automation and enhance efficiency, though these are not sole requirements for disruptive technology. The company also focuses on crafting customized IT solutions and offering strategic architectural and integration support. The recent acquisition of Konnect.io also suggests an expansion of their internal technology platform capabilities for partner management.

5. Leadership & Management

Executive Team

Bob Kingery: Founder & Chairman. An entrepreneur and investor, Kingery co-founded 3 Tree Tech to simplify technology for business leaders, leveraging his background in building successful startup companies in telecommunications and software.

Carraig Stanwyck: Chief Executive Officer (CEO). Stanwyck joined 3 Tree Tech after experiencing the shortcomings of traditional technology vendors firsthand as a CISO for government and Fortune 500 companies. His professional background includes serving as a Human Intelligence Operator and a global CISO, bringing a unique perspective to understanding and solving client challenges.

Eric Skeens: Co-Founder & CTO. Skeens co-founded 3 Tree Tech with Bob Kingery, driven by a desire to simplify technology and improve customer experience. He is known for his platform-agnostic tech research and expertise in transitioning siloed organizations into automated DevOps-centric businesses.

Chris Moeller: VP Operations. Moeller joined the team early in the company's expansion, bringing over 15 years of experience in the mobility industry. He focuses on problem-solving and streamlining processes, with a strong interest in the Internet of Things (IoT).

Jen Bodeis: Director of HR & Executive Administrator. Bodeis plays a crucial role in maintaining organizational cohesion.

Joseph Meyer: Deputy CRO (Chief Revenue Officer) and VP of Tech Strategy. Meyer has over 18 years of experience leading sales teams across various market segments, with expertise spanning networking, voice transformation, applications, analytics, IT, and telecom.

Riley Rettenmier: VP of Strategic Relationships. With over 20 years in the technology and telecom landscape, Rettenmier is a trusted technology advisor at the intersection of business needs and technology.

Kevin Showalter: National Client Director. Showalter has over 10 years of experience in retail B2C, SMB, mid-market, and enterprise markets, with technology experience in mobility, IoT, and voice.

Jacob Friedman: Global Client Director. Based in Portland, OR, Friedman focuses on discovering and introducing new disruptive security technologies to tech executives across the United States.

Nicholas Irvin: Client Development Director. Also based in Portland, OR, Irvin is experienced in Partner Management and Technology Sales, particularly in edge and security solutions, and promotes innovative products and services in B2B and B2C markets.

Recent Leadership Changes

Carraig Stanwyck transitioned from a Fortune 200 CISO to CEO of 3 Tree Tech. He had a five-year history as a customer and executive advisor to 3 Tree Tech before assuming the CEO role. This change signifies a former client with deep industry experience taking the helm, reinforcing the company's client-centric approach.

6. Talent and Growth Indicators

Hiring Trends and Workforce

3 Tree Tech emphasizes a "hand-picked team," suggesting a curated group of experts as opposed to a large, rapidly expanding workforce. While employee counts vary across sources (11-20, 11-50, or 267), the focus is on quality and specialized expertise. The company's career page doesn't list open positions but invites direct engagement, indicating a selective and probably ongoing recruitment process rather than mass hiring.

Company growth trajectory indicators

Key growth indicators include their annual Sales Kick-Off (SKO) events, which aim to align teams, set revenue targets for exponential growth, and outline strategic market expansion goals for new territories and customer segments. The acquisition of Konnect.io further demonstrates a growth trajectory and an intention to enhance their partner channel through a technology platform, expanding both their team and mission.

7. Social Media Presence and Engagement

Digital Footprint

3 Tree Tech maintains an active presence on professional networking platforms, with a strong emphasis on LinkedIn for its individual leadership team members and the company itself. They also utilize a dedicated YouTube channel as part of their content strategy.

Community engagement strategies

The company actively promotes various events through its website, including local "Connect," regional "Stealth," and national "Summit" gatherings. These events serve as curated forums for clients to meet and learn from vetted partners in a peer-to-peer environment, fostering community engagement and thought leadership around technology solutions. They also distribute a monthly newsletter that includes upcoming events and insightful articles.

8. Recognition and Awards

No specific awards or industry recognition were identified. However, the company's growth and strategic acquisitions indicate positive internal performance and market acceptance.

9. Competitive Analysis

Major Competitors

Arbsol: Competes in the broader IT consulting and business support services sector.

Coforge: Engages in IT consulting and services, similar to the broader scope of 3 Tree Tech.

Bitscape: Another competitor operating within the IT consulting and business support services sector.

3 Tree Tech differentiates itself from these and other competitors by positioning itself as a "trusted advisor" rather than a traditional Value-Added Reseller (VAR) or broker. Their operational model emphasizes unbiased research and guidance, aiming to eliminate conflicts of interest. They focus on deep subject matter expertise within their team, promoting collaboration over individual sales targets to ensure comprehensive client support.

10. Market Analysis

Market Overview

3 Tree Tech operates within several high-growth segments of the IT consulting services market.

Total Addressable Market Size: The global IT services market was valued at $1.43 trillion in 2025 and is projected to reach $2.64 trillion by 2034, with a Compound Annual Growth Rate (CAGR) of 7.10%.

Growth Potential: Significant growth is projected across all key areas of 3 Tree Tech's focus. The cybersecurity consulting market, a core focus, was valued at $17.10 billion in 2025 and is projected to reach $48.33 billion by 2031 (CAGR of 18.91%). The IoT consulting service market was valued at $6.8 billion in 2023 and is projected to reach $32.8 billion by 2032 (CAGR of 19.1%). The broader technology advisory market is projected to reach $216.88 billion by 2030 (CAGR of 5.7%).

Key Market Trends: Digital transformation initiatives, rapid technology adoption, and increasing cyber threats are driving demand in the IT services sector. The demand for specialized expertise in IoT, AI-driven advisory, and end-to-end digital consulting are significant trends.

Market Challenges and Opportunities: Challenges include the increasing complexity of technology ecosystems and the need for continuous adaptation. Opportunities lie in the growing demand for trusted, unbiased advisory services, particularly in specialized and rapidly evolving fields like cybersecurity and IoT, where North America holds a dominant market share.

11. Strategic Partnerships

3 Tree Tech acts as a partner to a network of vetted technology providers. These collaborations are integral to their model of connecting clients with best-fit solutions, including recognized brands and high-growth innovators. Their partners include companies such as HPE Juniper, Big Panda, Cato Networks, AT&T, Cyera, Genesys, 11:11 Systems, Threatlocker, Dialpad, Conceal, Zoom, Halcyon, Megaport, Alkira, Vigilant Technology, Avanan, Axis, Akeyless, Appgate, Axiom, Anchore, Aryaka, Cloudwave, Data Canopy, Observe AI, Sanas, Equinix, Wing, GTT, Gytpol, Hoxhunt, Iland, Cloudgenix, Playvox, Rapidscale, Replicant, Ringcentral, Salt, Sky Data Vault, and Sysdig. These partnerships enable 3 Tree Tech to offer platform-agnostic advice and integration support to their clients. The recent acquisition of Konnect.io signifies an expansion of their partner capabilities and team, further strengthening their ability to manage and leverage these collaborations.

12. Operational Insights

3 Tree Tech's current market position is that of a "trusted advisor" and an "IT R&D department" for its clients, distinguishing itself from traditional resellers.

Competitive advantages: Their main competitive advantages include providing unbiased research and guidance, which eliminates conflicts of interest, and a team of subject matter experts with deep expertise in specific IT and cybersecurity areas.

Operational strengths: The company leverages a team-selling approach where individual sales professionals collaborate to bring in the right expertise for diverse customer needs, supported by a compensation structure that incentivizes this. Their community events (Connect, Stealth, Summit) provide high-signal, peer-to-peer environments for clients to explore solutions and build relationships.

Areas for improvement: While the company emphasizes a curated team, potential areas for improvement could include further scaling their unique "Tech Scout" methodology to an even broader range of emerging technologies and formally documenting client success stories to enhance external validation.

13. Future Outlook

Strategic Roadmap

3 Tree Tech's strategic roadmap includes targeting exponential revenue growth and market expansion into new territories and customer segments, as highlighted during their Sales Kick-Off events.

Growth strategies: The acquisition of Konnect.io indicates a strategic move to enhance its technology platform and expand its team, reinforcing its mission to empower leaders by providing a better partner channel.

Expansion opportunities: The company is well-positioned to capitalize on the rapid growth of cybersecurity, customer experience, and IoT/Networking market segments, driven by digital transformation, increasing cyber threats, and the proliferation of connected devices.

Future challenges and mitigation strategies: Key challenges include the ever-evolving technology landscape and maintaining their unbiased position amidst a growing network of partners. Mitigation strategies involve continuous rigorous vetting of new technologies and partners, and consistently prioritizing client interests in their advisory services. They plan to leverage their community events, such as the upcoming Empower Summit, to highlight cutting-edge technologies and foster networking among decision-makers, thereby guiding companies through complex technology adoption and securing new market opportunities.