33Across Inc. Market Research Report

Background

Company Overview

33Across Inc. is a publisher monetization company founded in 2007 by Eric Wheeler. The company specializes in programmatic advertising solutions, connecting publishers with advertisers to deliver video and display ad revenue across various devices. With its headquarters in New York City, 33Across operates globally, with offices in Sunnyvale, California, New York, Chicago, Los Angeles, the UK, India, and Japan.

Mission and Vision

33Across aims to empower publishers by providing innovative solutions that enhance monetization strategies, focusing on privacy-compliant and cookieless advertising technologies. The company's vision is to lead the transition to a privacy-centric advertising ecosystem, ensuring sustainable revenue streams for publishers in a rapidly evolving digital landscape.

Primary Area of Focus

The company's primary focus is on developing and deploying programmatic advertising technologies that enable publishers to effectively monetize their content without relying on third-party cookies. This includes identity resolution, audience segmentation, and high-impact ad formats designed to maximize revenue while respecting user privacy.

Industry Significance

In 2022, 33Across was recognized as the 'Best Display Advertising Platform' in the MarTech Breakthrough Awards, highlighting its significant impact on the advertising technology industry.

Key Strategic Focus

Core Objectives

Privacy-Centric Advertising: Developing solutions that enable publishers to monetize content without third-party cookies, aligning with evolving privacy regulations.

Programmatic Innovation: Enhancing programmatic advertising capabilities to improve efficiency and revenue for publishers.

Global Expansion: Extending the company's reach to international markets to support a diverse range of publishers.

Specific Areas of Specialization

Identity Resolution: Creating technologies that accurately identify and segment audiences without compromising privacy.

Audience Segmentation: Utilizing big data to develop precise audience segments for targeted advertising.

High-Impact Ad Formats: Designing ad formats that capture user attention and drive higher engagement rates.

Key Technologies Utilized

Lexicon: An identity solution that enables publishers to monetize content without third-party cookies, leading to significant increases in cookieless revenue.

Header Bidding: A programmatic advertising technology that allows publishers to offer ad inventory to multiple demand partners simultaneously, increasing competition and revenue.

Primary Markets Targeted

Publishers: Providing tools and technologies to help publishers effectively monetize their content.

Advertisers: Offering solutions that enable advertisers to reach targeted audiences through programmatic channels.

Supply-Side Platforms (SSPs): Collaborating with SSPs to enhance the efficiency and effectiveness of programmatic advertising.

Financials and Funding

Funding History

33Across has secured approximately $27.2 million through various funding rounds.

Total Funds Raised

The company has raised a total of $27.2 million in funding.

Notable Investors

Specific details about individual investors are not publicly disclosed.

Intended Utilization of Capital

The capital raised has been utilized to develop and enhance the company's programmatic advertising technologies, expand its global presence, and support the growth of its publisher and advertiser partnerships.

Pipeline Development

Key Pipeline Candidates

Lexicon: An identity solution designed to help publishers succeed without the use of cookies, simplifying the identity landscape and providing a comprehensive approach to unlock addressability and monetization on the programmatic open web while honoring consumer privacy choices.

Stages of Development

Launch: Lexicon was introduced in 2021.

Growth: Since its launch, Lexicon has helped publishers see 15x year-over-year growth in daily cookieless revenue.

Target Conditions

Cookieless Advertising: Addressing the challenges posed by the decline of third-party cookies in the advertising ecosystem.

Anticipated Milestones

Integration Expansion: Lexicon has been integrated with over 10 demand-side platforms, expanding its reach and effectiveness.

Technological Platform and Innovation

Proprietary Technologies

Lexicon: An identity solution that enables publishers to monetize content without third-party cookies, leading to significant increases in cookieless revenue.

Significant Scientific Methods

Data Analytics: Utilizing big data analytics to develop precise audience segments and optimize ad targeting.

Machine Learning Algorithms: Employing machine learning to enhance ad targeting and improve revenue outcomes.

Leadership Team

Key Executives

Eric Wheeler: Co-Founder & CEO. Eric has been instrumental in leading 33Across since its inception, focusing on developing innovative solutions for publisher monetization.

Paul Bell: President. Paul joined 33Across in 2021, bringing extensive experience in the advertising technology industry to the leadership team.

Leadership Changes

2021: Paul Bell was appointed as President, contributing to the company's strategic direction and growth.

Competitor Profile

Market Insights and Dynamics

The programmatic advertising industry is experiencing significant shifts due to increasing privacy regulations and the decline of third-party cookies. Publishers are seeking solutions that enable effective monetization while respecting user privacy.

Competitor Analysis

Google DoubleClick: A dominant player in the programmatic advertising space, offering comprehensive solutions for both publishers and advertisers.

Google AdSense: Provides monetization solutions for publishers, leveraging Google's vast advertising network.

Sharethrough: Focuses on in-feed advertising solutions, offering native ad formats that blend seamlessly with content.

Strategic Collaborations and Partnerships

33Across has established partnerships with various demand-side platforms and publishers to expand the reach and effectiveness of its solutions. Notably, Lexicon has been integrated with over 10 demand-side platforms, enhancing its utility for publishers and advertisers.

Operational Insights

33Across differentiates itself through its focus on privacy-centric, cookieless advertising solutions, addressing the industry's shift towards respecting user privacy and adapting to regulatory changes.

Strategic Opportunities and Future Directions

The company is well-positioned to capitalize on the growing demand for privacy-compliant advertising solutions. Future opportunities include expanding its global footprint, enhancing product offerings, and forging new partnerships to strengthen its market position.