360.agency - Comprehensive Analysis Report

Summary

360.agency operates as multiple entities across different locations and specializations. One prominent entity, formerly Group 360, focuses on providing digital solutions to car dealerships. Founded in 2009, this 360.agency aims to modernize the automotive retail business through innovative digital tools and integrated solutions. Other entities include digital marketing agencies, web development firms, and recruitment agencies, each serving distinct markets.

1. Strategic Focus & Objectives

Core Objectives

Modernize the automotive retail business using digital tools.

Provide integrated and innovative solutions for connected car dealerships.

Facilitate the digital transformation of the automotive sector.

Specialization Areas

High-level marketing strategies and interactive web and mobile applications for automotive dealers.

State-of-the-art e-commerce solutions, including virtual showrooms.

Development of custom automotive websites that showcase brand image, inventory, and sales incentives.

Providing the first 100% online vehicle sales platform in Canada.

Web design & development, digital marketing, graphic design, SMM, SEO, and PPC services.

Target Markets

Car dealerships seeking digital transformation.

Businesses requiring digital marketing services.

Organizations seeking strategic leadership, organizational development, and impact analysis (Consulting Agency).

Hospitality sector (Dubai based recruitment agency).

2. Financial Overview

Funding History

Total funding raised by the automotive digital solutions entity: $11.5 million.

Breakdown:

360 Agency has 1 institutional investor - Capital croissance PME.

Estimated annual revenue for the automotive digital solutions entity is $12.5 million.

3. Product Pipeline

Key Products/Services

SHOWROOM 360

Description: First 100% online vehicle sales platform in Canada.

Development stage: Launched in 2017.

Target Market: Car dealerships and consumers in Canada.

Key Features: Online vehicle purchasing capabilities.

DESKING 360

Description: A collaborative tool designed to enhance the online car buying experience.

Development stage: Launched in February 2020.

Target Market: Car dealerships seeking to improve the online sales process.

Key Features: Facilitates online collaboration between dealerships and customers.

4. Technology & Innovation

Technology Stack

Digital ecosystem for car dealerships.

State-of-the-art e-commerce solutions, including virtual showrooms accessible 24/7.

Proprietary Technologies:

DEALER WEBSITE 360: Personalized Websites

XMS 360: Inventory Management

CRM 360: Opportunity Management

SHOWROOM 360.V2: Selling Vehicles Online

DESKING 360: Sales Tool

CONSULTING 360: Automotive Business Development

5. Leadership & Management

Executive Team

Louis-Yves Cloutier

Position: Founder (Automotive Digital Solutions)

Contributions: Co-founded the company with a focus on modernizing automotive retail.

Daniel Martin

Position: Founder (Automotive Digital Solutions)

Contributions: Co-founded the company contributing to its strategic direction.

Tish Galindo

Position: CEO & Founder (Los Angeles)

Contributions: Founded the Los Angeles-based digital marketing agency.

Miguel Angel Sola Garcia

Position: CEO (Los Angeles)

Yuliia Kuts Joliat

Position: Head of Recruitment & Operations Manager (Dubai)

Kevin Michel Joliat

Position: Client Relations Manager (Dubai)

Michael DeMos

Position: Co-CEO (C-360 Agency, Baltimore, MD)

Lamar Lawson

Position: Leadership Team (C-360 Agency, Baltimore, MD)

6. Competitive Analysis

Major Competitors

Upstart

Reynolds and Reynolds

MotorK

Medallia

S4Capital

Townsquare Media

HubSpot Marketing Hub

Semrush

LocaliQ

AgencyAnalytics

Intuit Mailchimp All-in-One Marketing Platform

7. Market Analysis

Market Overview

The role of a 360 marketing agency is to provide an integrated and cohesive marketing strategy that ensures consistent messaging and branding across all channels.