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360insights

www.360insights.com link_icon

Company Research Report: 360insights





Company Overview



Name, Mission of the Company


Company Name: 360insights

Mission: 360insights is dedicated to utilizing the latest technology to help brands motivate, equip, and engage partners to grow their business through the channel. The company aims to facilitate the orchestration of complex partner networks and optimize promotional spend through incentive management and ecosystem solutions.

Founding and Leadership


Founded By: Jason Atkins

Established: No information is available

Key People:
  • Jason Atkins: Founder & CEO

  • Kevin O’Neil: President & CFO

  • Trinda Searle: Chief People Officer

  • Tom Burke: SVP Corporate Development

  • Grant Gervais: SVP Payments & Rewards

  • David Gould: Managing Director, 360insights Europe

  • James Hodgkinson: SVP Ecosystems

  • David Maw: SVP Technology

  • Vanessa Sharma: SVP Finance

  • Dave Tod: SVP Client & Revenue

  • Bashir Jivraj: VP Finance

  • Varsha Mistry: VP Technology Professional Services

  • Barbara Boudreau: Director, Administration & Executive Assistant to CEO


Headquarters


Headquarters:
  • 360insights (Canada) Ltd.

300 King St
Whitby, ON L1N 4Z4, Canada

  • 360insights (USA) Ltd.

717 St Charles Avenue
New Orleans, LA 70130, USA

  • 360insights (Europe) Ltd.

11 Timothy’s Bridge Road,
Stratford-upon-Avon CV37 9NQ, UK

Number of Employees


No information is available

Revenue


No information is available

What is the Company Known For?


360insights is known for enabling brands to better influence, manage, and engage their complex channel ecosystems through a suite of solutions including MDF/Co-op, rebates, promotional allowances, SPIFFs, and rewards, underpinned by a powerful data analytics engine.



Products



Product Offerings


360insights offers the following products with a high-level description and key features of each:

1. Incentives & Rewards
  • Description: Financial incentives to motivate partners, including prepaid cards, ACH and wire transfers, and merchandise.

  • Key Features:

  • Custom rewards based on demographics and geographies.

  • Global fulfillment with compliant gifting.

  • Automated claim uploads and payout calculations.


2. Fund Management
  • Description: Optimizing co-marketing spend with fund allocation, approval workflows, and disbursements.

  • Key Features:

  • Flexible funding and faster approvals.

  • Timely payments and brand compliance.

  • Easy budgeting and full audit of campaign requests.


3. Consumer Rebates
  • Description: Provide customers with cash back on purchases.

  • Key Features:

  • Program eligibility and source tracking.

  • Data accuracy and customer feedback.

  • Status verification and customizable forms for higher completion rates.


4. Go-To-Market Portals
  • Description: Personalized destination for ecosystem members to enable sales, marketing, and partner teams.

  • Key Features:

  • Personalize experiences and automate workflows.

  • Streamline content curation and empower users.

  • Unlock insights to improve ecosystem management.


5. B2B Rebates
  • Description: Financial incentives for partners to buy more, sell more, and earn more.

  • Key Features:

  • Ensure partners prioritize products and automate rebate calculations.

  • Customize payouts and track performance.

  • Enhance rebate reporting and build trust with partners.


6. Pricing & Promotions
  • Description: SaaS pricing engine for handling complex products, promotions, and partnerships.

  • Key Features:

  • Manage trade promotions and upsell with dynamic bundles.

  • Improve quote turnaround times and accuracy.

  • Simplify administration and shape demand through inventory checks.




Recent Developments



Recent Company Developments


1. Launch of 360insights Ecosystem: Announcement and launch of their new ecosystem solution to help brands optimize their channel engagements and promotional spends.
2. Acquisition of HMI Performance Incentives: The expansion of service offerings supported by this acquisition.
3. Certification as a Great Place to Work: 360insights was certified as a Great Place to Work® in Canada, the US, and the UK for 2022-2023.

New Products Launched


  • 360insights Ecosystem Platform: A groundbreaking platform project to help enterprises operationalize ecosystem scale and success.


New Features Added


No information is available

New Partnerships


No information is available



This detailed market research report has consolidated information derived from multiple sources to give a comprehensive overview and current status of 360insights.