3C Ventures is a multifaceted organization with diverse operations across various sectors, including media consulting, healthcare innovation, and sustainable investments. The company operates through several distinct entities, each with its own mission and focus areas.
Background
Founded by Michael E. Kassan, an Advertising Hall of Fame inductee, 3C Ventures aims to accelerate client growth through consulting, convening, and co-investing. The firm leverages deep industry expertise and an expansive network to deliver impactful implementation and execution solutions, driving transformative results in the media and marketing landscape.
Another branch, 3C Ventures, operates as a Customer Centric Care Venture Studio, focusing on building companies that empower individuals to lead healthier lives. This entity brings biomedical innovations and angel investors together to create innovative business models that deliver customer-centric care.
Additionally, Corpuz Capital & Companies Inc. (3C) is committed to sustainability and minimizing environmental impact. Established in 2022, this entity promotes eco-friendly products and services, aiming to create a sustainable future by promoting green consumerism.
Key Strategic Focus
3C Ventures' strategic focus encompasses three core pillars:
- Consulting: Providing comprehensive consultancy services by harnessing extensive networks and industry knowledge to address critical business challenges.
- Convening: Facilitating meaningful conversations and relationship-building by connecting industry members in private and public forums.
- Co-investing: Aligning with future business cases by not only advising and connecting but also co-investing to elevate business outcomes.
The company services various sectors, including brands, agencies, media and entertainment companies, publishers, distributors, technology providers, retail enterprises, and the investment community.
Financials and Funding
Specific financial details and funding history for 3C Ventures are not publicly disclosed. However, the company's co-investment approach indicates active participation in funding ventures that align with its strategic objectives.
Pipeline Development
3C Ventures has been involved in several ventures and investments, particularly in the healthcare sector:
- Mental Health: Invested in science-backed employee well-being software designed to prevent burnout and enhance performance.
- Oral Health: Incubated a revolutionary oral microbiome platform since 2019.
- Physical Therapy: Assisted in scaling a chain of multidisciplinary physical therapy centers in the Netherlands since 2019.
- Mental Health (France): Incubated a French mental health startup founded by Gilles Briquet in 2020.
These ventures aim to make healthcare more efficient, enjoyable, and affordable for customers.
Technological Platform and Innovation
3C Ventures distinguishes itself through its innovative approach to healthcare and media consulting:
- Healthcare Innovation: By integrating biomedical technologies with digital platforms, 3C Ventures creates new business models that simplify and enhance healthcare delivery.
- Media Consulting: Utilizing deep industry expertise and an expansive network, the company delivers bespoke solutions that empower clients to navigate and thrive in the evolving media and marketing landscape.
Leadership Team
3C Ventures boasts a diverse leadership team with extensive experience across various industries:
- Michael E. Kassan: Founder and CEO, renowned for his influential role in media consulting and marketing.
- David P. White: Chairman, with over 30 years of executive experience across multiple sectors, including serving as CEO of the Screen Actors Guild.
- Vera Burdt: Chief Information Officer, with a background in technological innovation and strategic leadership in the financial services industry.
- Dr. Mark Joseph: Change Agent, specializing in strategies to promote urban equity and inclusion.
- Karen Horne: Trailblazer, known for her innovative approaches to talent development and content creation in the entertainment industry.
- Julie Loughran: Philanthropist, serving as President and CEO of Connecticut Community Foundation.
- Reginald H. Gilyard: Dean, with experience in strategy development and execution, business transformation, and advancing diversity, equity, and inclusion.
- Nicki Zander: Advocate, with a focus on community development and organizational transformation.
- Lorenza Muñoz: Connector, specializing in crafting strategic events that build connections between entertainment, business, and social impact.
- Cydnia L. Young: Young Professional, a Licensed Clinical Social Worker committed to enhancing clients' well-being.
- Kristen de Bruyn: Art & Digital Strategist, consulting with artists and art businesses on digital strategy and marketing.
Leadership Changes
In 2024, Michael E. Kassan launched 3C Ventures after departing from MediaLink, marking a significant leadership change and the inception of a new strategic direction for the company.
Competitor Profile
3C Ventures operates in a competitive landscape that includes several key players:
- MediaLink: A consulting firm specializing in media and marketing, previously led by Michael Kassan.
- Blue Cloud Ventures: A New York-based venture capital fund focusing on software-as-a-service and infrastructure companies.
- Various Venture Capital Firms: Including Accel, Andreessen Horowitz, and Sequoia Capital, which invest in similar sectors.
Strategic Collaborations and Partnerships
3C Ventures collaborates with angel investors and biomedical innovators to launch new ventures, provide seed funding, and validate commercial traction for biomedical technologies.
Operational Insights
3C Ventures' distinct competitive advantage lies in its integrated approach of consulting, convening, and co-investing, allowing the company to deliver comprehensive solutions that drive transformative results for clients.
Strategic Opportunities and Future Directions
3C Ventures is poised to expand its influence in the media consulting and healthcare innovation sectors by leveraging its leadership's extensive experience and networks. The company's commitment to sustainability and customer-centric care positions it to capitalize on emerging market trends and opportunities.
