3Headed Monster Company Profile

Background

Overview:
3Headed Monster is an independent, full-service creative agency headquartered in Dallas, Texas. Established in 2014, the agency is dedicated to partnering with innovative brands poised to shape the future, referred to as "Tomorrow Brands™." By integrating storytelling, design, and technology, 3Headed Monster crafts compelling brand experiences that resonate in the modern marketplace.

Mission and Vision:
The agency's mission is to assist emergent brands in disrupting their respective categories by challenging the status quo and leading their industries. This commitment is evident in their strategic approach to brand positioning and creative execution.

Key Strategic Focus

Core Objectives:
3Headed Monster focuses on delivering integrated marketing solutions that combine storytelling, design, and technology to address complex business challenges. Their approach is tailored to support brands aiming for disruptive growth and market leadership.

Areas of Specialization:
The agency offers a comprehensive suite of services, including:

• Strategy & Analysis: Positioning, consumer research, data intelligence, performance analytics, and business strategy.

• Branding & Design: Brand identity systems, logo design, naming, packaging, websites, retail, and collateral.

• Integrated Campaigns: Creative concepting and execution in video, digital marketing, print, out-of-home (OOH), and activations.

• Production Studio: In-house production capabilities for video, photo, motion graphics, editing, and post-production.

• Social Engagement: Strategy, management, and content creation for platforms like TikTok and Instagram.

• Media: Media planning, buying, and performance marketing.

Key Technologies Utilized:
The agency leverages a blend of creative storytelling, innovative design, and advanced technology to develop marketing solutions that are both effective and engaging. This multidisciplinary approach ensures that clients receive comprehensive strategies tailored to their unique needs.

Primary Markets Targeted:
3Headed Monster collaborates with a diverse range of clients, including:

• Wingstop: A leading fast-casual restaurant specializing in chicken wings.

• Tropical Smoothie Cafe: A national chain offering smoothies and healthy food options.

• Havertys: A furniture retailer with a strong presence in the southeastern United States.

• Travelocity: An online travel agency providing various travel services.

• Leo Cybersecurity: A cybersecurity firm offering comprehensive security solutions.

Financials and Funding

Funding History:
3Headed Monster has raised a total of $444,000 in funding over two rounds.

Revenue:
The agency's estimated annual revenue is approximately $7.4 million, with an estimated revenue per employee of $200,000.

Utilization of Capital:
The funds have been strategically allocated to enhance service offerings, expand the client portfolio, and invest in talent acquisition to support the agency's growth objectives.

Leadership Team

• Shon Rathbone: Founder, Creative Chairman & CEO. Shon brings extensive experience in creative leadership and strategic direction, guiding the agency's vision and growth.

• Elisa Silva: Partner, Managing Director. Elisa oversees the agency's operations and client relations, ensuring seamless project execution and client satisfaction.

• Crystal Anderson: Partner, Chief Strategy Officer. Crystal leads the strategic planning and analysis efforts, developing insights that drive effective marketing strategies.

• Mark Ford: Co-Founder, Design Director. Mark is responsible for the agency's design vision, ensuring creative excellence across all projects.

Competitor Profile

Market Insights and Dynamics:
The advertising and marketing industry is highly competitive, with numerous agencies offering a range of services from traditional advertising to digital marketing solutions. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating agencies to be agile and innovative.

Competitor Analysis:
Key competitors in the digital marketing services sector include:

• KlientBoost: Specializes in pay-per-click marketing and landing page solutions.

• INFUSE: Offers data-driven B2B demand generation services.

• webdew: Provides video marketing services, from strategy to execution.

• SmartSites: A full-service digital agency offering website design, SEO, and PPC services.

• WebFX: Creates custom digital marketing strategies based on client needs and goals.

Strategic Collaborations and Partnerships

3Headed Monster has established significant partnerships to strengthen its market position and innovation capacity. Notable collaborations include:

• Freddy's Frozen Custard & Steakburgers: Appointed as the creative agency of record in March 2025, following successful social media engagement efforts.

• Tropical Smoothie Cafe: Serves as the creative agency of record, handling all brand positioning efforts.