3tree Marketing Company is a full-service branded merchandise agency headquartered in Waukesha, Wisconsin. Established in 2005, the company specializes in creating custom promotional products that embody clients' brand identities. Their mission is to elevate brands through innovative storytelling and purposeful product design, aiming to forge lasting connections between businesses and their audiences.
Key Strategic Focus
3tree Marketing's strategic focus encompasses several core services:
- Branded Merchandise: Offering expert creative counseling to develop dynamic, unique, and cost-effective promotional campaigns.
- Custom Products: Transforming imaginative concepts into reality by creating unique products that stand out.
- E-Store Programs: Developing centralized online platforms for ordering and managing branded assets, ensuring brand consistency and efficient fulfillment.
- Display Solutions: Designing engaging trade show booths, exhibits, and banners to enhance brand presence.
- Print Production: Providing comprehensive printing services with competitive pricing and adherence to strict deadlines.
- Awards & Incentives: Creating recognition programs to acknowledge and reward clients, team members, or rising stars.
- Packaging & Kitting: Offering custom packaging solutions to add perceived value and enhance product presentation.
- Fulfillment & Global Distribution: Managing warehousing, fulfillment, and global logistics to ensure timely delivery of products.
- Creative Design: Acting as an extension of clients' creative teams to uphold brand guidelines and develop compelling designs.
- Licensing: Navigating the complexities of licensing to ensure proper use of intellectual properties in connection with clients' brands.
Financials and Funding
As a privately held company, 3tree Marketing's specific financial details are not publicly disclosed. However, estimates suggest annual revenues between $5 million and $25 million, with a team size ranging from 10 to 50 employees.
Technological Platform and Innovation
3tree Marketing differentiates itself through a multi-disciplined approach that integrates creative storytelling with custom product development. Their proprietary technologies and methodologies include:
- Custom Product Development: Utilizing in-house expertise to guide the process from conception to delivery of unique products.
- E-Store Platforms: Developing and managing secure online stores tailored to clients' specific needs, ensuring brand consistency and efficient order fulfillment.
- Global Logistics Management: Leveraging a centrally located warehouse and fulfillment team to handle global distribution, including complex events like the FIFA World Cup.
Leadership Team
3tree Marketing's leadership comprises experienced professionals dedicated to delivering exceptional service:
- Kevin Van Rossum, President: With a passion for disruption and exploration, Kevin leads the company in creating innovative storytelling through agency creativity and premium service.
- Jennifer Van Rossum, Managing Director: Jennifer's background in service and well-being drives her commitment to providing more than just promotional products, focusing on holistic marketing solutions.
- Angie Millonzi, National Accounts Director: Angie's drive and charisma make her adept at delivering client solutions, navigating tight timelines, and exceeding expectations.
- Colleen Tennie, National Accounts Director: Colleen's enthusiasm for exploring possibilities and pushing boundaries ensures client satisfaction through innovative project approaches.
- Angeline Day, National Accounts Director: Angeline thrives on creating authentic connections and finding creative solutions to showcase clients' brands effectively.
- Brad West, National Accounts Director: With experience as a former client, Brad brings a unique perspective to ensure the company exceeds client expectations.
- Buffy Solon, Operations Director: Buffy manages operations with precision, ensuring seamless execution of projects and client satisfaction.
- Meghan D’Amico, Senior Program Specialist: Meghan's industry experience and dedication to learning drive the advancement of client programs.
- Jessica Heacox, Senior Sales Operations Specialist: Jessica's organizational skills and vibrant personality contribute to maintaining product details and production timelines.
- Brad Voght, Chief Financial Officer: Brad oversees financial operations with decades of experience, ensuring accuracy and simplifying processes.
- Dawn Zabel, Accounting Manager: Dawn's passion for people and numbers drives her to create pathways for client and team success.
Competitor Profile
3tree Marketing operates in a competitive landscape with several notable companies:
- Artisan Complete: Specializes in retail packaging, point of sale (POS), point of purchase (POP), and printing solutions.
- The Anstadt Company: A marketing and print execution specialist offering comprehensive services.
- Sourcentra: Provides branding services with a focus on creative solutions.
- ShannonLoren: Offers brand-appropriate solutions tailored to client needs.
Strategic Collaborations and Partnerships
3tree Marketing has established partnerships with various clients across industries, including global imaging solutions companies, connected vehicle intelligence firms, global search engine companies, and global spirits brands. These collaborations have resulted in successful projects ranging from corporate events to ongoing marketing campaigns, demonstrating the company's ability to deliver top-notch account management, creative solutions, and timely delivery.
Operational Insights
3tree Marketing's distinct competitive advantages include:
- Creative Storytelling: Emphasizing the importance of storytelling through custom products to build trust and understanding between clients and their audiences.
- Multi-Disciplined Approach: Combining various services such as branded merchandise, e-store programs, and creative design to offer comprehensive marketing solutions.
- Client-Centric Service: Building the business organically through recommendations, word of mouth, and long-term client partnerships.
Strategic Opportunities and Future Directions
3tree Marketing aims to continue its growth by:
- Expanding Service Offerings: Introducing new services and products to meet evolving client needs.
- Enhancing Technological Capabilities: Investing in technology to improve e-store platforms and global logistics management.
- Strengthening Client Relationships: Focusing on building long-term partnerships through exceptional service and innovative solutions.
Contact Information
- Website: www.3treemarketing.com
