3Vectores Company Profile

Background

Overview

3Vectores is a Uruguayan Certified B Corporation, established in 2004, dedicated to designing regenerative systems through methodologies rooted in systemic design thinking. The company focuses on sustainability, circular economy, and regenerative innovation, aiming to redefine success for organizations, communities, and cities. As Uruguay's first Certified B Corporation, 3Vectores is part of a global movement of businesses committed to social and environmental responsibility.

Mission and Vision

The mission of 3Vectores is to design a new economy that is inclusive, circular, sustainable, and regenerative, inspired by the laws of nature. Their vision is to lead the transition towards new economies by utilizing methodologies based on systemic design thinking, focusing on sustainability, circular economy, and regenerative innovation.

Primary Area of Focus

3Vectores specializes in creating solutions that address social and environmental challenges, empower citizens, and promote sustainable development. Their work encompasses designing impact projects, facilitating workshops, and developing toolkits that support the adoption of circular economy principles.

Industry Significance

As a pioneer in the field of regenerative design and circular economy in Latin America, 3Vectores plays a crucial role in promoting sustainable practices and influencing the development of new economic models that prioritize environmental and social well-being.

Key Strategic Focus

Core Objectives

Facilitate the transition to sustainable and regenerative economic models.

Empower organizations and communities to adopt circular economy principles.

Design and implement impact projects that address social and environmental issues.

Specific Areas of Specialization

Circular economy strategies.

Sustainable business model design.

Community empowerment and citizen engagement.

Key Technologies Utilized

Design Thinking methodologies.

Circular Design Thinking™ toolkit.

Life Cycle Analysis tools.

Primary Markets or Conditions Targeted

Organizations seeking to implement sustainable practices.

Communities aiming to develop resilient and sustainable economies.

Cities and municipalities planning for sustainable urban development.

Financials and Funding

Specific details regarding 3Vectores' funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed. As a Certified B Corporation, the company is committed to balancing profit and purpose, focusing on social and environmental impact alongside financial performance.

Pipeline Development

3Vectores has developed and implemented over 100 impact projects and organized more than 40 events for state sectors, NGOs, cities, and production value chains. Notable programs include:

ITD Fellows: An exchange program for leaders in environmental sustainability in the Americas.

BIOVALOR: A program focused on identifying and driving the validation of circular economy projects.

ANDE Circular Opportunities: A program aimed at implementing circular economy projects.

Multiplicators B: A change agent program promoting a comprehensive and systemic economy.

These initiatives reflect 3Vectores' commitment to advancing sustainable development and circular economy practices across various sectors.

Technological Platform and Innovation

Proprietary Technologies

Circular Design Thinking™: A methodology developed by 3Vectores to assist organizations in creating circular business models. The toolkit includes three canvases and seventeen cards designed to facilitate the design of circular business models in a practical and visual way.

Significant Scientific Methods

Design Thinking: A human-centered approach to innovation that 3Vectores has utilized for over a decade to empower citizens and strengthen communities.

Leadership Team

Giselle Della Mea

Position: CEO and Founder.

Professional Background: Giselle has over 17 years of experience in strategic design, focusing on human-centered approaches to redefine success for organizations. She is also the co-founder of Sistema B Uruguay, promoting sustainable business practices.

Jennifer Shinn

Position: Co-Founder.

Professional Background: Jennifer brings expertise in software development and DevSecOps, contributing to the company's technical capabilities.

Brendan Mahoney

Position: Co-Founder.

Professional Background: Brendan has a background in company operations and program management, enhancing the company's operational efficiency.

Competitor Profile

Market Insights and Dynamics

The market for sustainable design and circular economy consulting is growing, driven by increasing awareness of environmental issues and the need for businesses to adopt sustainable practices. Organizations are seeking innovative solutions to integrate sustainability into their operations, creating opportunities for companies like 3Vectores.

Competitor Analysis

Kivoy: A Certified B Corporation in Uruguay focusing on sustainable business practices.

BioTerra: Another Certified B Corporation in Uruguay dedicated to environmental sustainability.

These competitors, along with 3Vectores, contribute to the development of sustainable business models in the region.

Strategic Collaborations and Partnerships

3Vectores has established significant collaborations to enhance its impact:

Universidad Andrés Bello (UNAB): In May 2025, 3Vectores partnered with UNAB to launch a certification in Circular Design Thinking, aiming to accelerate the development of circular economy-based business models.

PINE (Plataforma de Introducción a Nuevas Economías): 3Vectores collaborates with PINE to design transformative learning experiences and connect emerging economic movements in Latin America and beyond.

Operational Insights

3Vectores differentiates itself through its commitment to regenerative design and circular economy principles, offering unique methodologies and toolkits that empower organizations and communities to transition towards sustainable practices. Their focus on systemic design thinking and community engagement positions them as a leader in the field of sustainable development consulting.

Strategic Opportunities and Future Directions

3Vectores is well-positioned to expand its influence by:

Scaling Educational Programs: Leveraging partnerships like the one with UNAB to offer certification programs in Circular Design Thinking across Latin America.

Expanding Toolkits and Methodologies: Developing additional resources to support organizations in implementing circular economy strategies.

Strengthening Global Partnerships: Collaborating with international organizations to promote sustainable development and circular economy practices worldwide.