4MATT Tecnologia - Comprehensive Analysis Report

Summary

4MATT Tecnologia, established in July 2019 by two technology enthusiasts, is a Brazilian information technology and service management company. Its core mission is to empower organizations through digital transformation, facilitating the seamless integration and efficient management of IT resources and services (ITSM), and ensuring operational excellence and resilience. The company rapidly emerged to address critical client challenges in controlling and optimizing IT assets, software subscriptions, and agreements, particularly in the burgeoning Software as a Service (SaaS) landscape. 4MATT operates across Latin America, with a strong presence in Brazil, and has cemented its position as a Premier Partner of ServiceNow. Recognized for its technical excellence and impactful projects, 4MATT stands out in the market by offering strategic value and promoting innovation through a collaborative environment.

1. Strategic Focus & Objectives

Core Objectives

4MATT aims to enhance operational efficiency, automate processes, and integrate systems for its clients. The company’s work extends beyond technical execution, focusing on delivering tangible business value, such as increasing revenue or reducing expenses. Their primary objectives include:

• Improving governance and reducing costs related to IT and telecom solutions.

• Ensuring efficient service delivery and operational excellence.

• Automating activities, anticipating demands, and enhancing workflow efficiency through AI agents integrated into ServiceNow.

Specialization Areas

4MATT specializes in the implementation and optimization of solutions for IT and telecom. Their key areas of expertise include:

• IT Asset Management (ITAM): Covering Software Asset Management (SAM) and Hardware Asset Management (HAM), focusing on license tracking, cost reduction, and compliance.

• Configuration Management Database (CMDB): Implementing CMDB solutions aligned with ServiceNow’s Common Service Data Model (CSDM) to ensure accurate and automatically updated IT asset information.

• IT Operations Management (ITOM): Providing advanced infrastructure monitoring and automation of IT operations to reduce failures and improve service performance.

• IT Service Management (ITSM): Implementing ITSM processes to improve the quality of support and service, as well as centralizing administrative and IT call handling.

• Governance Risk and Compliance (GRC): Assisting organizations in adhering to best practices and specific regulations.

• Customer Service Management (CSM), Strategic Portfolio Management (SPM), Field Service Management (FSM), and HR Service Delivery (HRSD).

The company distinguishes itself through its comprehensive expertise in ServiceNow, offering services from strategic diagnostics to implementation, support, and continuous optimization of the platform.

Target Markets

4MATT targets various industries across Latin America, with a strong footprint in Brazil. Their primary market segments include:

• Finance and Insurance: Addressing key discussion points like AI, Open Finance, and productivity.

• Industry and Consumer Goods: Specializing in IT Asset Management and process automation to transform asset management and ensure compliance, cost reduction, and operational optimization.

• Services, IT, and Telecom: Offering solutions to improve governance, reduce costs, and ensure highly efficient service delivery.

They focus on transforming IT operations with automation, reliable data, and a customer-centric service vision.

2. Financial Overview

Funding History

Detailed information on total funds raised or specific funding rounds is not publicly available.

3. Product Pipeline

Key Products/Services

4MATT offers a comprehensive portfolio of services and one notable proprietary product:

• MattZero SaaS Management and Optimization

• Description: This digital product provides automated visibility into SaaS applications, usage, and spending, along with workflows to manage and track costs for mid-sized companies. It helps organizations gain control over cloud-based SaaS applications, enabling cost savings, vendor management, and improved security.

• Development Stage: Actively marketed and integrated with major platforms.

• Target Market: Mid-sized companies seeking to manage and optimize their SaaS ecosystems, eliminate "Shadow IT," reduce security risks, and control invisible expenses.

• Key Features and Benefits:

• Automated Discovery: Identifies all SaaS applications in use.

• Usage and Spend Tracking: Monitors application usage and associated costs to identify underutilized licenses and eliminate wasteful spending.

• Vendor Management: Aids in managing renewals and ensuring compliance.

• Security and Compliance: Supports compliance with standards like ISO 27001 and ISO 19770.

• Budget Forecasting: Assists in budget planning and surfacing invoices.

• Integrations: Offers flexible and secure connections with platforms like Adobe, Google Workspace, Microsoft 365, Miro, Okta, Salesforce, ServiceNow, and Snow, and a RESTful API for seamless data transfer.

• ITAM License Desk

• Description: A specialized service offering continuous control, governance, and actionable insights for software license management. The service aims to ensure compliance, optimize costs, and support decision-making processes.

• Development Stage: Fully operational and offered as a key service.

• Target Market: Companies aiming to optimize software licensing, reduce waste, and avoid fines.

• Key Features and Benefits: Continuous monitoring, governance, cost optimization, risk mitigation, and support for strategic decisions.

• ServiceNow Consulting and Implementation

• Description: Comprehensive services covering the entire ServiceNow journey, from strategic planning and structured implementation to custom development.

• Development Stage: Core offering.

• Target Market: Organizations seeking to leverage ServiceNow for digital transformation, including ITSM, ITOM, ITAM, SecOps, CSM, and HRSD.

• Key Features and Benefits: Promotes operational efficiency, information security, and IT governance, with a focus on delivering measurable value.

4. Technology & Innovation

Technology Stack

4MATT leverages a powerful and integrated technology stack to deliver its solutions:

• Core Platforms: ServiceNow (as a Premier Partner), Snow, and Flexera.

• Proprietary Developments: MattZero SaaS Management and Optimization platform.

• Scientific Methodologies: Implementations are based on best market practices and ITIL guidelines, ensuring robust and reliable IT environments.

• Technical Capabilities:

• Deep expertise in ServiceNow modules including ITAM, CMDB, ITOM, ITSM, GRC, CSM, SPM, FSM, and HRSD.

• Development of AI Agents integrated into ServiceNow to automate tasks, anticipate demands, and improve workflow efficiency.

• Comprehensive solutions for Hardware and Software Asset Management (HAM & SAM).

• Focus on CSDM-oriented CMDB for accurate configuration management.

• Cloud Management (FinOps) for monitoring and optimizing cloud usage to ensure efficient investments.

• Service Mapping to understand interactions between applications and infrastructure.

• Alert & Event Management (ITOM Health) for proactive IT monitoring.

• Custom integrations with third-party systems like ERPs, CRMs, and telecommunications systems.

5. Leadership & Management

Executive Team

• Marcelo Theóphilo

• Position: CEO, Executive Director, and Founder. He also serves as CMDB and ITOM Services Director.

• Professional Background: An IT executive with 26 years of experience in IT Service Management, Cloud Computing, and Software Asset Management. He holds an MBA from Ibmec and a Bachelor's Degree from Centro Universitário UNA.

• Notable Achievements: Certified in IT governance, IT project management, and cloud foundation. He has been a driving force in optimizing IT operations for over two decades. He also spearheaded 4MATT's expansion and strategic partnerships, including its integration into Iconica.co in November 2024.

• Key Contributions: Leads strategic initiatives related to Configuration Management Database and IT Operations Management services, driving efficiency, service delivery, and team collaboration. Recognized for guiding 4MATT to become the sole Brazilian representative in Iconica.co.

• Bruno Ferreira

• Position: Technical Director.

• Professional Background: Believes in the positive impact of personal experiences and accumulated knowledge on people and companies.

• Key Contributions: Integral to developing a strong team and fostering continuous development.

• Antonio Cançado

• Position: Operations and Finance Director.

• Professional Background: Emphasizes that "luck is where opportunity and preparation meet," reflecting a belief in success through virtues and preparedness.

• Key Contributions: Focuses on operational efficiency and managing financial aspects of the company.

Recent Leadership Changes

4MATT was founded in July 2019 by two technology enthusiasts. Marcelo Theóphilo continues to lead the company as CEO and Executive Director. No other significant recent leadership changes or appointments have been publicly detailed.

6. Talent and Growth Indicators

Hiring Trends and Workforce

4MATT is recognized as the fastest-growing ServiceNow ITAM & CMDB company in Brazil and Latin America. The company currently has between 11-50 employees. There was a stated goal to expand the team to 80 consultants by the end of 2024.

Current job openings indicate a strong focus on roles critical to their specialization:

• Consultor ServiceNow HAM (Hardware Asset Management)

• Especialista ITOM ServiceNow (IT Operations Management)

• Especialista de ITAM – Hardware Asset Management (HAM)

• Especialista em Licenciamento de Software

• Consultor ServiceNow (Junior, Pleno, Sênior, Especialista)

• Coordenador de Service Desk – Software Asset Management (100% Remote, R$11,000.00/month)

These roles highlight the company's commitment to strengthening its ServiceNow expertise and various aspects of IT asset management and operations.

Company Growth Trajectory Indicators

• Expansion: A stated goal to grow the team to 80 consultants by the end of 2024.

• Market Leadership: Recognized as the fastest-growing ServiceNow ITAM & CMDB company in Brazil and Latin America.

• Strategic Alliances: Integration into Iconica.co, a global alliance of boutique ServiceNow partners, enhances global reach and expertise.

• Customer Base: Serves large organizations such as EDP, Vivo, Globo, ArcelorMittal, Unimed, Santander, and Renner. Aims to serve 20 of the 100 largest Brazilian companies by the end of 2024.

Employee Sentiment and Culture Insights

Customer testimonials on their career page frequently highlight a collaborative culture, opportunities for growth and development, and a focus on social issues. The company emphasizes a culture defined by agility, simplicity, austerity, and a passion for customer experience, believing that engaged people and cutting-edge technology are crucial for continuous evolution.

7. Social Media Presence and Engagement

Digital Footprint

4MATT maintains an active presence across multiple social media platforms, including YouTube, Facebook, Instagram, and LinkedIn.

• YouTube: Features technical content, webinars, success stories, expert interviews, and coverage of industry events. The content focuses on ITAM, ITOM, ITSM, CMDB, and the ServiceNow platform, aiming to keep the community updated on the latest trends and best practices.

• General Presence: Utilizes platforms to share company news, strategic insights, and information about their solutions and services, reinforcing brand messaging focused on digital transformation and IT excellence.

8. Recognition and Awards

Industry Recognition

4MATT has received significant industry recognition, underscoring its expertise and impact:

• "2024 BU Recognition – Technology Excellence Partner" by ServiceNow.

• Best ITX (IT Experience) partner in Latin America by ServiceNow.

• Achieved Premier Partner status with ServiceNow in 2025. This status is held by only 12% of ServiceNow partners worldwide.

• Selected for the prestigious Partner Advisory Council (PAC) of ServiceNow Brazil, an exclusive group of strategic partners shaping the ServiceNow ecosystem in Brazil and Latin America.

9. Competitive Analysis

Major Competitors

In the broader Brazilian digital transformation market, 4MATT competes with prominent companies such as:

• Luby Software LLC

• BIX Technology

• Siena Company

• CI&T, Inc.

• Stefanini Group

Within the more specific niche of IT Asset Management and ServiceNow implementations, 4MATT competes with other ServiceNow partners and technology consulting firms that offer ITAM, CMDB, and ITOM solutions in Brazil and Latin America. 4MATT differentiates itself through its specialized and structured approach, combining deep technical knowledge with a strategic business vision.

10. Market Analysis

Market Overview

The Brazilian digital transformation market reached USD 26.72 billion in 2025 and is projected to grow at a 13.54% CAGR to USD 50.41 billion by 2030. This robust growth is primarily driven by significant cloud investment, the boom of the PIX payment system, and the expansion of government services.

• Key Market Trends:

• Aggressive tax incentives for Industry 4.0 upgrades and increasing 5G coverage are accelerating IoT and edge computing use cases.

• Hybrid cloud architectures and open-banking regulations are reshaping strategies.

• Prioritization of investments in AI, Open Finance, and productivity, especially within the financial sector.

• Market Size: Brazil represents the largest IT market in Latin America, valued at US$351.5 billion. The software and services market in Brazil is substantial, with significant investments in solutions that accelerate digital transformation.

• Growth Potential: The market demonstrates maturity and a continuous search for solutions that drive digital transformation.

• Market Challenges and Opportunities: Companies face challenges in IT asset management, system integration, and data governance. This creates opportunities for specialized solution providers like 4MATT, which offer visibility, control, and intelligence for IT management.

11. Strategic Partnerships

4MATT has cultivated significant strategic partnerships that enhance its service delivery and market position:

• ServiceNow

• Nature of Partnership: Premier Partner. 4MATT actively collaborates on the platform's evolution and the dissemination of global best practices.

• Strategic Benefits: Access to exclusive tools, training, and certifications, ensuring technical quality and adherence to global best practices. This partnership allows 4MATT to deliver cutting-edge solutions across various ServiceNow modules.

• Collaborative Achievements: Recognized with the "2024 BU Recognition – Technology Excellence Partner" and named Best ITX (IT Experience) partner in Latin America by ServiceNow.

• Iconica.co

• Nature of Partnership: Sole Brazilian representative in this global alliance of boutique ServiceNow partners.

• Strategic Benefits: Enhances 4MATT's ability to deliver comprehensive, customer-focused ServiceNow solutions with global coverage, expanding its reach and expertise.

• Snow and Flexera

• Nature of Partnership: Technology partnerships for governance and software asset management.

• Strategic Benefits: Supplements 4MATT's offerings with additional tools for technology governance and software asset management.

• Porto Seguro

• Nature of Partnership: Partnership with a financial and insurance group. Specific details beyond the existence of the partnership are not publicly available.

12. Operational Insights

• Current Market Position: 4MATT is a leading ServiceNow Premier Partner in Brazil and Latin America, particularly in ITAM and CMDB implementations. [# 4MATT Tecnologia - Comprehensive Analysis Report

Summary

4MATT Tecnologia, established in July 2019 by two technology enthusiasts, is a Brazilian information technology and service management company. Its core mission is to empower organizations through digital transformation, facilitating the seamless integration and efficient management of IT resources and services (ITSM), and ensuring operational excellence and resilience. The company rapidly emerged to address critical client challenges in controlling and optimizing IT assets, software subscriptions, and agreements, particularly in the burgeoning Software as a Service (SaaS) landscape. 4MATT operates across Latin America, with a strong presence in Brazil, and has cemented its position as a Premier Partner of ServiceNow. Recognized for its technical excellence and impactful projects, 4MATT stands out in the market by offering strategic value and promoting innovation through a collaborative environment. [cite: 1, 2, 6, 8]

1. Strategic Focus & Objectives

Core Objectives

4MATT aims to enhance operational efficiency, automate processes, and integrate systems for its clients. The company’s work extends beyond technical execution, focusing on delivering tangible business value, such as increasing revenue or reducing expenses. [cite: 9] Their primary objectives include:

• Improving governance and reducing costs related to IT and telecom solutions. [cite: 16]

• Ensuring efficient service delivery and operational excellence. [cite: 1, 8]

• Automating activities, anticipating demands, and enhancing workflow efficiency through AI agents integrated into ServiceNow.

Specialization Areas

4MATT specializes in the implementation and optimization of solutions for IT and telecom. Their key areas of expertise include:

• IT Asset Management (ITAM): Covering Software Asset Management (SAM) and Hardware Asset Management (HAM), focusing on license tracking, cost reduction, and compliance. [cite: 27]

• Configuration Management Database (CMDB): Implementing CMDB solutions aligned with ServiceNow’s Common Service Data Model (CSDM) to ensure accurate and automatically updated IT asset information. [cite: 10, 27]

• IT Operations Management (ITOM): Providing advanced infrastructure monitoring and automation of IT operations to reduce failures and improve service performance. [cite: 16, 27]

• IT Service Management (ITSM): Implementing ITSM processes to improve the quality of support and service, as well as centralizing administrative and IT call handling. [cite: 1, 28]

• Governance Risk and Compliance (GRC): Assisting organizations in adhering to best practices and specific regulations. [cite: 1, 28]

• Customer Service Management (CSM), Strategic Portfolio Management (SPM), Field Service Management (FSM), and HR Service Delivery (HRSD). [cite: 12, 14, 21]

The company distinguishes itself through its comprehensive expertise in ServiceNow, offering services from strategic diagnostics to implementation, support, and continuous optimization of the platform. [cite: 6]

Target Markets

4MATT targets various industries across Latin America, with a strong footprint in Brazil. Their primary market segments include:

• Finance and Insurance: Addressing key discussion points like AI, Open Finance, and productivity. [cite: 12]

• Industry and Consumer Goods: Specializing in IT Asset Management and process automation to transform asset management and ensure compliance, cost reduction, and operational optimization. [cite: 13]

• Services, IT, and Telecom: Offering solutions to improve governance, reduce costs, and ensure highly efficient service delivery. [cite: 12, 16]

They focus on transforming IT operations with automation, reliable data, and a customer-centric service vision. [cite: 10]

2. Financial Overview

Funding History

Detailed information on total funds raised or specific funding rounds is not publicly available.

3. Product Pipeline

Key Products/Services

4MATT offers a comprehensive portfolio of services and one notable proprietary product:

• MattZero SaaS Management and Optimization

• Description: This digital product provides automated visibility into SaaS applications, usage, and spending, along with workflows to manage and track costs for mid-sized companies. It helps organizations gain control over cloud-based SaaS applications, enabling cost savings, vendor management, and improved security. [cite: 1, 7, 18, 23]

• Development Stage: Actively marketed and integrated with major platforms. [cite: 25]

• Target Market: Mid-sized companies seeking to manage and optimize their SaaS ecosystems, eliminate "Shadow IT," reduce security risks, and control invisible expenses. [cite: 18, 23]

• Key Features and Benefits:

• Automated Discovery: Identifies all SaaS applications in use. [cite: 7, 18, 23]

• Usage and Spend Tracking: Monitors application usage and associated costs to identify underutilized licenses and eliminate wasteful spending. [cite: 23]

• Vendor Management: Aids in managing renewals and ensuring compliance. [cite: 7]

• Security and Compliance: Supports compliance with standards like ISO 27001 and ISO 19770. [cite: 7]

• Budget Forecasting: Assists in budget planning and surfacing invoices. [cite: 32]

• Integrations: Offers flexible and secure connections with platforms like Adobe, Google Workspace, Microsoft 365, Miro, Okta, Salesforce, ServiceNow, and Snow, and a RESTful API for seamless data transfer. [cite: 25]

• ITAM License Desk

• Description: A specialized service offering continuous control, governance, and actionable insights for software license management. The service aims to ensure compliance, optimize costs, and support decision-making processes. [cite: 28]

• Development Stage: Fully operational and offered as a key service.

• Target Market: Companies aiming to optimize software licensing, reduce waste, and avoid fines. [cite: 28]

• Key Features and Benefits: Continuous monitoring, governance, cost optimization, risk mitigation, and support for strategic decisions. [cite: 28]

• ServiceNow Consulting and Implementation

• Description: Comprehensive services covering the entire ServiceNow journey, from strategic planning and structured implementation to custom development. [cite: 6, 11]

• Development Stage: Core offering.

• Target Market: Organizations seeking to leverage ServiceNow for digital transformation, including ITSM, ITOM, ITAM, SecOps, CSM, and HRSD. [cite: 14, 21]

• Key Features and Benefits: Promotes operational efficiency, information security, and IT governance, with a focus on delivering measurable value. [cite: 6, 11]

4. Technology & Innovation

Technology Stack

4MATT leverages a powerful and integrated technology stack to deliver its solutions:

• Core Platforms: ServiceNow (as a Premier Partner), Snow, and Flexera. [cite: 6, 11]

• Proprietary Developments: MattZero SaaS Management and Optimization platform. [cite: 1, 7, 18, 23]

• Scientific Methodologies: Implementations are based on best market practices and ITIL guidelines, ensuring robust and reliable IT environments. [cite: 14, 20]

• Technical Capabilities:

• Deep expertise in ServiceNow modules including ITAM, CMDB, ITOM, ITSM, GRC, CSM, SPM, FSM, and HRSD. [cite: 1, 14, 21]

• Development of AI Agents integrated into ServiceNow to automate tasks, anticipate demands, and improve workflow efficiency. [cite: 21]

• Comprehensive solutions for Hardware and Software Asset Management (HAM & SAM). [cite: 27]

• Focus on CSDM-oriented CMDB for accurate configuration management. [cite: 27]

• Cloud Management (FinOps) for monitoring and optimizing cloud usage to ensure efficient investments. [cite: 27]

• Service Mapping to understand interactions between applications and infrastructure. [cite: 27]

• Alert & Event Management (ITOM Health) for proactive IT monitoring. [cite: 27]

• Custom integrations with third-party systems like ERPs, CRMs, and telecommunications systems. [cite: 16, 27]

5. Leadership & Management

Executive Team

• Marcelo Theóphilo

• Position: CEO, Executive Director, and Founder. [cite: 3] He also serves as CMDB and ITOM Services Director. [cite: 4]

• Professional Background: An IT executive with 26 years of experience in IT Service Management, Cloud Computing, and Software Asset Management. He holds an MBA from Ibmec and a Bachelor's Degree from Centro Universitário UNA. [cite: 4]

• Notable Achievements: Certified in IT governance, IT project management, and cloud foundation. He has been a driving force in optimizing IT operations for over two decades. [cite: 4] He also spearheaded 4MATT's expansion and strategic partnerships, including its integration into Iconica.co in November 2024. [cite: 9]

• Key Contributions: Leads strategic initiatives related to Configuration Management Database and IT Operations Management services, driving efficiency, service delivery, and team collaboration. [cite: 4] Recognized for guiding 4MATT to become the sole Brazilian representative in Iconica.co. [cite: 9]

• Bruno Ferreira

• Position: Technical Director. [cite: 3]

• Professional Background: Believes in the positive impact of personal experiences and accumulated knowledge on people and companies. [cite: 3]

• Key Contributions: Integral to developing a strong team and fostering continuous development. [cite: 3, 12]

• Antonio Cançado

• Position: Operations and Finance Director. [cite: 3]

• Professional Background: Emphasizes that "luck is where opportunity and preparation meet," reflecting a belief in success through virtues and preparedness. [cite: 12]

• Key Contributions: Focuses on operational efficiency and managing financial aspects of the company. [cite: 3]

Recent Leadership Changes

4MATT was founded in July 2019 by two technology enthusiasts. [cite: 1, 2] Marcelo Theóphilo continues to lead the company as CEO and Executive Director. No other significant recent leadership changes or appointments have been publicly detailed. [cite: 9]

6. Talent and Growth Indicators

Hiring Trends and Workforce

4MATT is recognized as the fastest-growing ServiceNow ITAM & CMDB company in Brazil and Latin America. The company currently has between 11-50 employees. [cite: 17] There was a stated goal to expand the team to 80 consultants by the end of 2024. [cite: 9]

Current job openings indicate a strong focus on roles critical to their specialization:

• Consultor ServiceNow HAM (Hardware Asset Management)

• Especialista ITOM ServiceNow (IT Operations Management)

• Especialista de ITAM – Hardware Asset Management (HAM)

• Especialista em Licenciamento de Software

• Consultor ServiceNow (Junior, Pleno, Sênior, Especialista)

• Coordenador de Service Desk – Software Asset Management (100% Remote, R$11,000.00/month)

These roles highlight the company's commitment to strengthening its ServiceNow expertise and various aspects of IT asset management and operations.

Company Growth Trajectory Indicators

• Expansion: A stated goal to grow the team to 80 consultants by the end of 2024. [cite: 9]

• Market Leadership: Recognized as the fastest-growing ServiceNow ITAM & CMDB company in Brazil and Latin America.

• Strategic Alliances: Integration into Iconica.co, a global alliance of boutique ServiceNow partners, enhances global reach and expertise. [cite: 9]

• Customer Base: Serves large organizations such as EDP, Vivo, Globo, ArcelorMittal, Unimed, Santander, and Renner. [cite: 6, 11] Aims to serve 20 of the 100 largest Brazilian companies by the end of 2024. [cite: 9]

Employee Sentiment and Culture Insights

Customer testimonials on their career page frequently highlight a collaborative culture, opportunities for growth and development, and a focus on social issues. The company emphasizes a culture defined by agility, simplicity, austerity, and a passion for customer experience, believing that engaged people and cutting-edge technology are crucial for continuous evolution. [cite: 1, 3]

7. Social Media Presence and Engagement

Digital Footprint

4MATT maintains an active presence across multiple social media platforms, including YouTube, Facebook, Instagram, and LinkedIn.

• YouTube: Features technical content, webinars, success stories, expert interviews, and coverage of industry events. The content focuses on ITAM, ITOM, ITSM, CMDB, and the ServiceNow platform, aiming to keep the community updated on the latest trends and best practices. [cite: 22]

• General Presence: Utilizes platforms to share company news, strategic insights, and information about their solutions and services, reinforcing brand messaging focused on digital transformation and IT excellence.

8. Recognition and Awards

Industry Recognition

4MATT has received significant industry recognition, underscoring its expertise and impact:

• "2024 BU Recognition – Technology Excellence Partner" by ServiceNow. [cite: 1, 5, 10]

• Best ITX (IT Experience) partner in Latin America by ServiceNow. [cite: 5, 10, 11]

• Achieved Premier Partner status with ServiceNow in 2025. [cite: 5, 29] This status is held by only 12% of ServiceNow partners worldwide. [cite: 29]

• Selected for the prestigious Partner Advisory Council (PAC) of ServiceNow Brazil, an exclusive group of strategic partners shaping the ServiceNow ecosystem in Brazil and Latin America.

9. Competitive Analysis

Major Competitors

In the broader Brazilian digital transformation market, 4MATT competes with prominent companies such as:

• Luby Software LLC

• BIX Technology

• Siena Company

• CI&T, Inc.

• Stefanini Group

Within the more specific niche of IT Asset Management and ServiceNow implementations, 4MATT competes with other ServiceNow partners and technology consulting firms that offer ITAM, CMDB, and ITOM solutions in Brazil and Latin America. 4MATT differentiates itself through its specialized and structured approach, combining deep technical knowledge with a strategic business vision. [cite: 29]

10. Market Analysis

Market Overview

The Brazilian digital transformation market reached USD 26.72 billion in 2025 and is projected to grow at a 13.54% CAGR to USD 50.41 billion by 2030. This robust growth is primarily driven by significant cloud investment, the boom of the PIX payment system, and the expansion of government services. [cite: 19]

• Key Market Trends:

• Aggressive tax incentives for Industry 4.0 upgrades and increasing 5G coverage are accelerating IoT and edge computing use cases.

• Hybrid cloud architectures and open-banking regulations are reshaping strategies.

• Prioritization of investments in AI, Open Finance, and productivity, especially within the financial sector. [cite: 19]

• Market Size: Brazil represents the largest IT market in Latin America, valued at US$351.5 billion. The software and services market in Brazil is substantial, with significant investments in solutions that accelerate digital transformation. [cite: 19]

• Growth Potential: The market demonstrates maturity and a continuous search for solutions that drive digital transformation. [cite: 19]

• Market Challenges and Opportunities: Companies face challenges in IT asset management, system integration, and data governance. This creates opportunities for specialized solution providers like 4MATT, which offer visibility, control, and intelligence for IT management. [cite: 13, 24]

11. Strategic Partnerships

4MATT has cultivated significant strategic partnerships that enhance its service delivery and market position:

• ServiceNow

• Nature of Partnership: Premier Partner. [cite: 5, 29] 4MATT actively collaborates on the platform's evolution and the dissemination of global best practices. [cite: 5]

• Strategic Benefits: Access to exclusive tools, training, and certifications, ensuring technical quality and adherence to global best practices. [cite: 29] This partnership allows 4MATT to deliver cutting-edge solutions across various ServiceNow modules. [cite: 14]

• Collaborative Achievements: Recognized with the "2024 BU Recognition – Technology Excellence Partner" and named Best ITX (IT Experience) partner in Latin America by ServiceNow. [cite: 5, 10]

• Iconica.co

• Nature of Partnership: Sole Brazilian representative in this global alliance of boutique ServiceNow partners. [cite: 9, 15]

• Strategic Benefits: Enhances 4MATT's ability to deliver comprehensive, customer-focused ServiceNow solutions with global coverage, expanding its reach and expertise. [cite: 9]

• Snow and Flexera

• Nature of Partnership: Technology partnerships for governance and software asset management. [cite: 6, 11]

• Strategic Benefits: Supplements 4MATT's offerings with additional tools for technology governance and software asset management.

• Porto Seguro

• Nature of Partnership: Partnership with a financial and insurance group. Specific details beyond the existence of the partnership are not publicly available.

12. Operational Insights

• Current Market Position: 4MATT is a leading ServiceNow Premier Partner in Brazil and Latin America, particularly in ITAM and CMDB implementations. [