613 Originals Company Profile

Background

Overview

Founded in 2018, 613 Originals specializes in the production of high-quality custom and stock heat transfers, focusing on Direct-to-Film (DTF) and screen print transfers. The company is headquartered in Mahwah, New Jersey, and has additional facilities in Hollywood and New Port Richey, Florida.

Mission and Vision

613 Originals is dedicated to making professional apparel decorating affordable, reliable, and accessible without compromising on quality. By combining innovative technology with exceptional customer service, the company empowers businesses of all sizes to grow confidently.

Industry Significance

As a leader in the apparel decoration industry, 613 Originals provides vibrant, durable designs with industry-leading turnaround times, catering to a diverse clientele from small startups to large-scale production shops.

Key Strategic Focus

Core Objectives

Product Innovation: Continuously developing new products to meet evolving market demands.

Operational Expansion: Transitioning to larger facilities to accommodate growth.

Team Building: Assembling a strong and diverse team to drive company success.

Areas of Specialization

Custom Heat Transfers: Specializing in DTF and screen print transfers.

Apparel Decoration: Providing solutions for various garments and accessories.

Key Technologies Utilized

Direct-to-Film (DTF) Printing: Enabling high-resolution, full-color designs.

Screen Printing: Offering traditional screen print transfer options.

Primary Markets Targeted

Small Businesses: Empowering entrepreneurs with accessible decorating solutions.

Large-Scale Production Shops: Catering to high-volume apparel decorators.

Financials and Funding

Funding History

On January 1, 2022, 613 Originals was acquired by private equity firms AFM Capital Partners and Stephens Capital Partners.

Utilization of Capital

The acquisition has facilitated:

Facility Expansion: Relocating to a larger, state-of-the-art facility in Mahwah, New Jersey.

Product Development: Investing in new product lines and technologies.

Team Growth: Building a robust and diverse team to support expansion.

Pipeline Development

Key Pipeline Candidates

Original Full-Color Process: A soft-hand, lower-temperature application product offering high-resolution, four-color process plastisol screen prints.

Development Stages

Research and Development: Ongoing efforts to enhance product softness, thinness, and overall quality.

Target Conditions

Apparel Decoration: Aiming to provide superior heat transfer solutions for various garments.

Anticipated Milestones

2024: Launch of new products and improved services.

Technological Platform and Innovation

Proprietary Technologies

Original Full-Color Process: A proprietary method delivering high-resolution, soft-hand screen print transfers.

Significant Scientific Methods

Advanced Screen Printing Techniques: Utilizing innovative methods to achieve superior print quality.

Leadership Team

Key Executives

Deric Hoch: Appointed CEO on October 1, 2023. With nearly 30 years in the screen printing and apparel decoration industry, Deric previously served as Vice President of Operations at 613 Originals, contributing to product development, facility expansion, and team building.

Frank Flanagan: Founder of 613 Originals, transitioned to an advisory and board member role in 2023. Frank has over 40 years of experience in the printing industry and has been instrumental in the company's growth.

Leadership Changes

Recent Appointments

CEO Transition: Deric Hoch succeeded Frank Flanagan as CEO on October 1, 2023.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The apparel decoration industry is experiencing growth due to increasing demand for customized apparel.

Industry Trends: Advancements in printing technologies and a shift towards on-demand production are shaping the market.

Competitor Analysis

Key Competitors:

Stahls': Specializes in heat printing equipment and materials.

Transfer Express: Offers custom screen printed and digital heat transfers.

Supacolor: Provides high-quality heat transfers with a focus on vibrant colors.

Competitive Landscape: The market is characterized by a mix of established companies and emerging players, each offering unique products and services.

Strategic Collaborations and Partnerships

Significant Collaborations

Private Equity Partnership: The acquisition by AFM Capital Partners and Stephens Capital Partners has provided resources for growth and innovation.

Operational Insights

Strategic Considerations

Market Position: 613 Originals positions itself as a leader in the heat transfer industry by offering high-quality products with quick turnaround times.