Market Research Report: 7-Eleven Australia
Company Overview
Name
7-Eleven Australia
Mission
The mission of 7-Eleven Australia is to make every day easier so Australians can live a good life.
Founding Information
- Founded: The 7-Eleven brand was introduced to Australia in 1977.
- Founders: The company was brought to Australia by the Withers and Barlow families, whose involvement in the grocery business dates back to 1919.
Key People
- Fiona Hayes: Chief Executive Officer and Managing Director
- Danny Wyatt: Chief Financial Officer
- Julie Laycock: General Manager - Customer
- Lynda Tully: General Counsel
- Matt Keogh: Executive General Manager - Product
- Sharon Beaumont: General Manager - People
- Stephen Eyears: General Manager - Technology and Strategy
Headquarters
Melbourne, Australia
Number of Employees
Approximately 9,000 Australians work under the 7-Eleven brand, employed directly by 7-Eleven or indirectly through franchised stores.
Revenue
No information is available.
Company Reputation
7-Eleven Australia is known for its convenience retailing services, offering an array of products including coffee, snacks, and Slurpees, and a commitment to sustainable practices.
Products
Overview
7-Eleven Australia offers a diverse range of products, including:
1. Coffee
- Newly introduced blend, locally roasted in Melbourne.
- Fairtrade certified, aimed at supporting global coffee communities.
- Options include cappuccino, latte, and flat white, with choices of fresh, full cream, or low-fat skinny milk.
2. Slurpees
- Variety available including original, no sugar, and fruity flavors like Raspberry, Cola, and Pineapple.
- Limited edition varieties available periodically.
3. Sandwiches and Wraps
- Handcrafted daily, with options like Peri Peri Chicken Sandwich and Chicken Caesar Wrap.
4. Hot Food
- Includes hot pastries, pizzas, and prepared meals such as lasagne and spaghetti bolognese.
5. Sweet Treats
- Includes baked goods like lamingtons, muffins, and Krispy Kreme doughnuts.
6. Micro Markets
- Self-service, unattended stores offering fresh food, snacks, and beverages, equipped with Pay & Go technology.
7. Gift Cards
- Available for a wide range of products in-store, including fuel and snacks.
Recent Developments
New Products
- New Coffee Blend: A new smoother, tastier coffee blend featuring beans from India, Brazil, and Honduras.
- 7-Eleven Micro Markets: Introduction of self-service stores equipped with My 7-Eleven Pay & Go technology, allowing for frictionless transactions in corporate environments.
Partnerships
- Cup Rescue Program: Partnership with Simply Cups to recycle takeaway cups, aimed at reducing landfill waste.
- Community Engagements: Collaborations with organizations like AMES Australia, ReachOut, and The Salvation Army to support food insecurity, mental health, and homelessness programs.
Awards
- ARA Innovation Excellence Award (2024) for innovative retail strategies.
- Canstar Blue Most Satisfied Customers Award (2024) recognizing customer satisfaction across Australia.
Strategic Moves
- Acquisition by 7-Eleven International (April 2024): Transition to becoming a wholly owned subsidiary of 7-Eleven International, maintaining local management in Melbourne.
- Expansion Plans: Continued investment in job creation and business growth in regions like Queensland.
Note: Some fields have been filled with "No information is available" where the data isn't explicit in the provided context. This report is based on the most current information available.
