7A

7 Eleven Australia

www.7eleven.com.au link_icon

Market Research Report: 7-Eleven Australia



Company Overview



Name


7-Eleven Australia

Mission


The mission of 7-Eleven Australia is to make every day easier so Australians can live a good life.

Founding Information


  • Founded: The 7-Eleven brand was introduced to Australia in 1977.

  • Founders: The company was brought to Australia by the Withers and Barlow families, whose involvement in the grocery business dates back to 1919.


Key People


  • Fiona Hayes: Chief Executive Officer and Managing Director

  • Danny Wyatt: Chief Financial Officer

  • Julie Laycock: General Manager - Customer

  • Lynda Tully: General Counsel

  • Matt Keogh: Executive General Manager - Product

  • Sharon Beaumont: General Manager - People

  • Stephen Eyears: General Manager - Technology and Strategy


Headquarters


Melbourne, Australia

Number of Employees


Approximately 9,000 Australians work under the 7-Eleven brand, employed directly by 7-Eleven or indirectly through franchised stores.

Revenue


No information is available.

Company Reputation


7-Eleven Australia is known for its convenience retailing services, offering an array of products including coffee, snacks, and Slurpees, and a commitment to sustainable practices.

Products



Overview


7-Eleven Australia offers a diverse range of products, including:

1. Coffee
  • Newly introduced blend, locally roasted in Melbourne.

  • Fairtrade certified, aimed at supporting global coffee communities.

  • Options include cappuccino, latte, and flat white, with choices of fresh, full cream, or low-fat skinny milk.


2. Slurpees
  • Variety available including original, no sugar, and fruity flavors like Raspberry, Cola, and Pineapple.

  • Limited edition varieties available periodically.


3. Sandwiches and Wraps
  • Handcrafted daily, with options like Peri Peri Chicken Sandwich and Chicken Caesar Wrap.


4. Hot Food
  • Includes hot pastries, pizzas, and prepared meals such as lasagne and spaghetti bolognese.


5. Sweet Treats
  • Includes baked goods like lamingtons, muffins, and Krispy Kreme doughnuts.


6. Micro Markets
  • Self-service, unattended stores offering fresh food, snacks, and beverages, equipped with Pay & Go technology.


7. Gift Cards
  • Available for a wide range of products in-store, including fuel and snacks.


Recent Developments



New Products


  • New Coffee Blend: A new smoother, tastier coffee blend featuring beans from India, Brazil, and Honduras.

  • 7-Eleven Micro Markets: Introduction of self-service stores equipped with My 7-Eleven Pay & Go technology, allowing for frictionless transactions in corporate environments.


Partnerships


  • Cup Rescue Program: Partnership with Simply Cups to recycle takeaway cups, aimed at reducing landfill waste.

  • Community Engagements: Collaborations with organizations like AMES Australia, ReachOut, and The Salvation Army to support food insecurity, mental health, and homelessness programs.


Awards


  • ARA Innovation Excellence Award (2024) for innovative retail strategies.

  • Canstar Blue Most Satisfied Customers Award (2024) recognizing customer satisfaction across Australia.


Strategic Moves


  • Acquisition by 7-Eleven International (April 2024): Transition to becoming a wholly owned subsidiary of 7-Eleven International, maintaining local management in Melbourne.

  • Expansion Plans: Continued investment in job creation and business growth in regions like Queensland.


Note: Some fields have been filled with "No information is available" where the data isn't explicit in the provided context. This report is based on the most current information available.