787 Coffee Company Profile

Background

Overview

787 Coffee is a specialty coffee company that uniquely integrates farming and retail by cultivating, processing, and roasting its own coffee beans. Established in 2014, the company operates its own coffee farm, Hacienda Iluminada, located in the mountains of Maricao, Puerto Rico. This "farm to cup" approach ensures freshness and quality, while supporting local communities and promoting sustainable practices.

Mission and Vision

The company's mission is to connect coffee lovers directly to the source by providing high-quality, sustainably sourced coffee. Its vision encompasses expanding its presence nationally and internationally, aiming to open 100 coffee shops, thereby sharing Puerto Rican coffee culture with a broader audience.

Industry Significance

787 Coffee stands out in the coffee industry by eliminating intermediaries, offering a direct trade model that ensures fair compensation for farmers and promotes eco-friendly practices. This model not only delivers fresh, high-quality coffee but also supports the local economy and fosters community development.

Key Strategic Focus

Core Objectives

• Expansion: Increase the number of coffee shop locations to 100, both domestically and internationally.

• Sustainability: Implement eco-friendly practices in farming and retail operations.

• Community Engagement: Support local communities through fair trade and community-focused initiatives.

Areas of Specialization

• Farm-to-Cup Model: Controlling the entire coffee production process from cultivation to retail.

• Sustainable Practices: Utilizing organic farming methods and eco-friendly store designs.

• Cultural Integration: Infusing Puerto Rican culture into the customer experience.

Key Technologies Utilized

• Smart Ordering System: Integrated with point-of-sale and customer relationship management platforms to streamline operations and enhance customer experience.

Primary Markets Targeted

• Urban Centers: Expanding in cities like New York, El Paso, and Houston.

• International Markets: Exploring opportunities in regions with a growing appreciation for specialty coffee.

Financials and Funding

Funding History

Specific details regarding total funds raised and recent funding rounds are not publicly disclosed. However, the company's rapid expansion and recognition, such as being named the CO—100 Top Honoree in the Growth Accelerators category in 2024, indicate strong financial health and investor confidence.

Notable Investors

While individual investors are not publicly listed, the company's growth and industry recognition suggest backing from private equity firms and individual investors interested in sustainable and community-focused businesses.

Utilization of Capital

Funds are primarily allocated towards:

• Expansion: Opening new coffee shop locations.

• Sustainability Initiatives: Implementing eco-friendly practices in farming and retail.

• Community Programs: Supporting local farmers and community development projects.

Pipeline Development

Key Pipeline Candidates

• New Coffee Shop Locations: Plans to open 100 coffee shops nationally and internationally.

• Product Line Expansion: Introducing new coffee blends and merchandise.

Stages of Development

• Site Selection: Identifying and securing locations in target markets.

• Construction and Design: Building and designing coffee shops that reflect the brand's cultural and sustainable ethos.

• Staffing and Training: Hiring and training staff to deliver the 787 Coffee experience.

Target Conditions

• Urban Areas: Focusing on cities with a vibrant coffee culture and appreciation for specialty coffee.

• International Markets: Exploring regions with growing demand for high-quality, sustainably sourced coffee.

Anticipated Milestones

• Short-Term: Opening new locations in New York, El Paso, and Houston.

• Medium-Term: Achieving a total of 50 coffee shops.

• Long-Term: Reaching the goal of 100 coffee shops nationally and internationally.

Technological Platform and Innovation

Proprietary Technologies

• Smart Ordering System: Enhances operational efficiency and customer experience by reducing wait times and increasing repeat visits.

Significant Scientific Methods

• Sustainable Farming Practices: Utilizing organic farming methods to ensure high-quality coffee and environmental sustainability.

Leadership Team

Brandon Peña – Founder and CEO

• Professional Background: With over seven years in the coffee industry, Brandon founded 787 Coffee to create a direct trade model that supports local farmers and delivers high-quality coffee.

• Key Contributions: Led the expansion of 787 Coffee from a single location to multiple coffee shops across the U.S., emphasizing sustainability and community engagement.

Competitor Profile

Market Insights and Dynamics

• Market Size: The specialty coffee market in the U.S. is substantial, with a growing demand for high-quality, sustainably sourced products.

• Growth Potential: Significant opportunities exist for brands that can offer unique value propositions, such as 787 Coffee's farm-to-cup model.

• Industry Trends: Consumers are increasingly seeking authentic, sustainable, and community-focused coffee experiences.

Competitor Analysis

• Peet's Coffee: A well-established specialty coffee roaster and retailer with over 200 locations in the U.S.

• 7 Brew Coffee: A rapidly expanding drive-thru coffeehouse chain with 500 locations nationwide as of October 2025.

• % Arabica: An international coffee brand known for its high-quality beans and unique store designs.

Strategic Collaborations and Partnerships

• Local Farmers: Direct trade relationships ensure fair compensation and support for local communities.

• Community Organizations: Collaborations to host events and support local causes, enhancing brand presence and community engagement.

Operational Insights

• Competitive Advantages: Unique farm-to-cup model, sustainable practices, and strong community focus differentiate 787 Coffee from competitors.

• Market Position: Positioned as a premium brand offering authentic Puerto Rican coffee experiences.

Strategic Opportunities and Future Directions

• Expansion: Opening new locations in target markets to increase brand visibility and market share.

• Product Diversification: Introducing new coffee blends and merchandise to attract a broader customer base.

• International Growth: Exploring opportunities in international markets with a growing appreciation for specialty coffee.

Contact Information

• Website: www.787coffee.com

• Social Media: Instagram: @787coffee, Facebook: 787 Coffee