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84.51˚

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Market Research Report on 84.51°



Company Overview



  • Name: 84.51°

  • Mission: To create a more personalized and valuable experience for shoppers across the path to purchase by utilizing first-party retail data and innovative data science.

  • Founded by: No information is available.

  • Key People:

  • Milen Mahadevan, President

  • Cara Pratt, SVP, Kroger Precision Marketing

  • Michael McGowan, SVP, Commercial Insights & Loyalty

  • Todd James, Chief Data & Technology Officer

  • Allison Unkraut, SVP, Merchandising & Marketing

  • Nick Hamilton, SVP, Enterprise Capabilities

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: 84.51° is known for its expertise in retail data science, insights, and media, primarily helping consumer-packaged goods companies and retailers leverage customer intelligence to engage shoppers.


Products



84.51° Insights


  • Description: Delivers first-party customer data and shopper science to understand consumer behavior and activate customer-centric strategies.

  • Key Features:

  • Access to a vast database of over 62 million US households.

  • Customizable insights for building personalized strategies.


84.51° Stratum


  • Description: A self-serve analytics solution that provides insights from customer behavior and retail performance measures.

  • Key Features:

  • User-friendly interface with access to category and broader store insights.

  • Up-to-date data, refreshed weekly, with historical data up to 4+ years.

  • Covers over 2 billion annual transactions.


84.51° Collaborative Cloud


  • Description: A data science platform providing access to unaggregated transaction-level data.

  • Key Features:

  • Persistent household identifiers for 62 million households.

  • Offers an environment for undertaking detailed data analytics.


84.51° In-Queries


  • Description: A consumer research platform based on first-party data.

  • Key Features:

  • Supports quick field surveys and research.

  • Targets verified purchasers for accurate insights.


Kroger Precision Marketing


  • Description: Retail media business that uses data to make brand advertising more effective.

  • Key Features:

  • Offers precision targeting utilizing Kroger’s loyalty card data.

  • Measures impact with real sales data.


Recent Developments



  • New Product Launches:

  • Expansion and enhancement of the 84.51° Stratum platform.


  • New Features Added:

  • No specific information on new features was provided.


  • New Partnerships:

  • No information is available on new partnerships.


Additional Highlights



  • Corporate Social Responsibility (CSR): Published the Good 360° 2023 CSR report, outlining contributions to associates and communities.


  • Awards and Recognition:

  • Various leaders and teams recognized for excellence in commerce marketing, tech innovation, and retail media.


This report encapsulates the core offerings and strategic initiatives of 84.51°, which has been instrumental in leveraging data science to drive shopper insights and activation strategies within the retail sector.