8C

88 Creative


Market Research Report: 88 Creative



Overview



88 Creative is a digital marketing and design agency based in Toronto, Ontario. The company specializes in social media marketing, strategic digital marketing, and design services, providing a comprehensive suite of tools and strategies to enhance brand presence and engagement.

Company Profile



Key Details



Company Information



  • Industry: Advertising Services

  • Founded: 2011

  • Headquarters: Toronto, Ontario, Canada

  • Type: Privately Held

  • Company Size: 11-50 employees


Services Offered


  • Social Media Marketing

  • Strategic Digital Marketing

  • Design Services

  • Public Relations


Notable Projects


  • Garrison Point: Developed a family-friendly online community for Cityzen’s latest project using platforms like Twitter, Facebook, Instagram, and a custom blog, significantly boosting project registrations and enhancing its brand visibility.


Key Personnel


  • Jen Leone: Founder of House of 88 Creative, a creative powerhouse with expertise in brand connection, strategy, and commercial photography.

  • Jeff Burton: Launched 88 Creative in 2023, passionate about podcasting, storytelling, and bringing ideas to fruition.


Client Engagements and Success Stories


  • Süt Life: Provided comprehensive creative services, including logo and corporate identity design, packaging, and product designs.

  • Lavanta Turunc Hotel: Delivered creative design services, digital media management, and PR services to enhance the hotel's marketing strategies.

  • TED Schools: Engaged in creative, digital, and PR services for the Turkish Education Association's Bodrum campus.

  • MCM Mosaics: Managed photo shooting and catalog design projects, demonstrating the company's versatility and expertise in creative design.


Digital Presence and Innovations


88 Creative maintains a robust online engagement strategy through social media platforms and blogs to foster community building and brand amplification. The agency’s expertise in creating engaging content and amplifying client voices helps clients establish a solid digital footprint.

Company Mission and Culture


88 Creative is dedicated to a collaborative and innovative approach, enabling brands to tell their unique stories through well-thought-out creative content and strategic projects. By combining strategic insights with cutting-edge design, the agency helps businesses thrive and achieve their overarching goals.

Strategic Insights


  • Digital Marketing Expertise: 88 Creative’s focus on strategic digital marketing positions it well to support brands looking to enhance engagement and drive online growth.

  • Innovative Project Execution: Their portfolio showcases an ability to execute large-scale, impactful projects that resonate with target audiences, such as the Garrison Point initiative.

  • Client-Centric Services: Tailored services provided to diverse clients emphasize the agency’s commitment to understanding and fulfilling unique client needs.



Competitor Profile



1. Digital Shift Corporation


Digital Shift specializes in search engine optimization (SEO) and search engine marketing (SEM) for home service companies. With over a decade of experience and a client base exceeding 1,500 business owners, Digital Shift focuses on increasing online visibility and lead generation.


  • Core Services: Local SEO services, Google My Business management, content marketing services.

  • USP: Exceptional client relationship management and predictable revenue generation strategies.


2. Cineplex Digital Media


Cineplex Digital Media (CDM) offers end-to-end digital signage and place-based media networks. They leverage data-driven content and intelligent technology to enhance retail experiences.


  • Core Services: Digital signage solutions, customer experience enhancements, contextual and interactive content.

  • USP: Integration of intelligent technology platforms like FLEX™ SmartEngine for global scalability.


3. KlientBoost


KlientBoost focuses on enhancing ROI through multiple online channels, including PPC, SEO, email marketing, and conversion rate optimization. They employ data-driven strategies with a high client success rate.


  • Core Services: PPC management, SEO services, conversion rate optimization.

  • USP: High client satisfaction rates and a data-centric approach.


4. INFUSE


INFUSE specializes in B2B demand generation, offering services designed to target specific audiences at scale.


  • Core Services: Demand generation solutions, account-based marketing, lead nurturing.

  • USP: Expert-driven demand programs utilizing first-party data for precision targeting.


5. SmartBug Media


SmartBug Media is a digital and inbound marketing agency with a strong focus on the HubSpot platform. They offer comprehensive services in demand generation, content creation, and marketing optimization.


  • Core Services: HubSpot marketing, SEO, paid media.

  • USP: Extensive expertise in deploying full-service digital marketing campaigns and strong HubSpot partnership credentials.


Strategic Insights


  • Client Focused: Both 88 Creative and its competitors prioritize client relationship management and transparency in service delivery.

  • Technology Integration: Competitors like Cineplex Digital Media and SmartBug Media's use of advanced technology platforms could present competitive advantages.

  • Custom Solutions: Digital Shift’s localized approach and personalized service offerings are highly regarded, emphasizing the need for 88 Creative to possibly adopt or enhance these strategies.


By understanding the strengths and service portfolios of these competitors, 88 Creative can better position itself in the market, focusing on unique value propositions and improving on market gaps.