A Better Force
Website: [A Better Force](https://www.abetterforce.com/)
Location: Austin, Texas
Industry: Leadership and Professional Development
Overview
A Better Force is a women-owned business emphasizing equity-focused leadership training and professional development. Established by Dr. Saamiya Seraj and Dr. Sarah Seraj, the company provides customized consulting services aimed at transforming businesses through equitable leadership practices. The organization is particularly committed to supporting BIPOC professionals and addressing historical inequities in leadership development.
Key Offerings
- Customized Leadership Programs: Tailored for organizations, these programs emphasize sustainable, long-term change over short-term solutions.
- Professional Development: Employs data-backed methodologies in organizational psychology and language-based data analysis.
- On-Demand Consulting Services: Provides strategic insights to improve workplace culture and policy.
- Find Your Voice Cohort: Dedicated to BIPOC, this program fosters community-supported personal exploration.
Approach
A Better Force was founded from the realization of inadequacies in existing leadership training, which often overlooks systemic inequities. The company aims to address these gaps by integrating practical, equity-focused solutions into the leadership training landscape.
Co-Founders and Leadership Team
Saamiya Seraj, PhD
- Position: Co-Founder and CEO
- Background: Holds a PhD in Civil Engineering from the University of Texas at Austin with prior experience in the construction industry emphasizing safety and quality standards. Initiated leadership workshops to address systematic inequities and now leads A Better Force in empowering BIPOC professionals and enhancing corporate work culture.
- Unique Insight: As a cancer survivor, Dr. Saamiya brings a perspective of resilience and commitment to empowerment.
- Social Media: [LinkedIn](https://www.linkedin.com/in/saamiyaseraj)
Sarah Seraj, PhD
- Position: Co-Founder and Chief Technology Officer
- Background: Transitioned from Environmental Engineering to Social Psychology, with doctoral research focusing on social upheavals and racial issues. Contributes expertise in organizational psychology and DEI consulting at A Better Force.
- Interests: Integrates research into training solutions and drives anti-racist organizational change through data-backed approaches.
- Social Media: [LinkedIn](https://www.linkedin.com/in/sarahseraj)
Social Engagement
- Book Club: Engages with literature from women of color authors, fostering community discussions and featuring author sessions.
- Blog and Newsletter: Offers insights on systemic issues and personal development, informing the community about upcoming events and workshops.
Revenue and Size
- Estimated Revenue: $500K to $1M
- Employees: 5 to 9
A Better Force's strategic array of services and visionary leadership is designed to create inclusive and thriving workplace environments, aligning seamlessly with the core values and professional trajectories of its founders.
Competitors
1. Winning by Design
- Industry: Global B2B revenue consulting and training
- Established: 2012, Mountain View, California
- Core Services: Revenue architecture consulting, training, and coaching
- Key Offering: Focus on designing scalable recurring revenue models for SaaS companies, emphasizing growth and development with their SPICED methodology, known for AI-led growth strategies.
2. Sandler Training
- Scope: Global corporate sales training with over 250 locations
- Core Areas: Sales, leadership, and management training
- Clientele: Services range from individual sales professionals to Fortune 500 companies
- Distinct Features: Known for its non-traditional sales techniques, utilizing a franchise-based delivery model.
3. JB Sales
- Type: Professional Training and Coaching
- Headquarters: Boston, MA
- Specialties: Sales performance consulting, customized training, and improvement coaching
- Philosophy: Strives to elevate the sales profession through impactful training and coaching.
Additional Observations
A Better Force operates within the context of a sector including organizations like Winning by Design and Sandler Training, which offer comprehensive B2B sales and management training. Sandler's expansive training network and global reach provide it with a competitive advantage, while Winning by Design integrates AI for advanced sales methodologies. Meanwhile, JB Sales delivers highly specialized local training, focusing on personal development and performance improvement. These insights illustrate the competitive landscape and strategic positioning opportunities for A Better Force within the industry.
