Company Profile: A Place for Mom

Background

Overview

A Place for Mom is the nation's largest senior living referral service, founded in 2000 and headquartered in New York, New York. The company specializes in assisting families in finding appropriate senior living solutions, including assisted living, memory care, independent living, and home care services. By leveraging a vast network of over 18,000 providers, A Place for Mom offers personalized support to caregivers and their loved ones. The service is provided at no charge to families, as participating communities compensate the company for referrals.

Mission and Vision

A Place for Mom's mission is to guide caregivers and their loved ones to a place of confidence, ensuring that decisions are supported, emotions are acknowledged, and love remains the central focus. The company envisions a world where families can confidently navigate the complexities of senior care, knowing they have a trusted partner in their journey.

Industry Significance

Operating within the healthcare and social assistance industry, A Place for Mom plays a pivotal role in the senior care sector. By connecting families with vetted senior living communities and home care agencies, the company addresses the growing demand for senior care services, especially as the aging population continues to rise. Its extensive network and personalized approach have established it as a leading resource for families seeking senior care options.

Key Strategic Focus

Core Objectives

A Place for Mom aims to simplify the process of finding suitable senior care by offering free, personalized support to families. The company focuses on building and maintaining a comprehensive network of senior living communities and home care agencies to provide a wide range of options tailored to individual needs.

Areas of Specialization

The company specializes in various senior care services, including:

Assisted Living

Memory Care

Independent Living

Home Care

Key Technologies Utilized

A Place for Mom employs advanced data analytics and customer relationship management (CRM) systems to match families with appropriate care providers. The company also utilizes digital platforms and online resources to enhance user experience and streamline the referral process.

Primary Markets Targeted

The company's primary market includes families across the United States and Canada seeking senior care solutions for their loved ones. By offering a vast network of providers, A Place for Mom caters to diverse needs, from independent living to specialized memory care.

Financials and Funding

Funding History

As of December 2025, A Place for Mom has raised a total of $185.02 million in funding. The most recent funding round occurred on January 24, 2022, securing $175 million.

Notable Investors

The company's investors include Silver Lake, General Atlantic, Insight Partners, Warburg Pincus, and Battery Ventures.

Utilization of Capital

The capital raised has been utilized to expand the company's network of senior care providers, enhance technological platforms, and support marketing initiatives to reach a broader audience. These investments aim to improve the quality of service and support offered to families navigating the senior care landscape.

Pipeline Development

A Place for Mom continually works to expand its network of senior living communities and home care agencies. While specific pipeline candidates and development stages are not publicly disclosed, the company's ongoing efforts focus on:

Identifying and vetting new care providers to join the network.

Enhancing digital platforms to improve user experience.

Developing partnerships with healthcare organizations to offer comprehensive care solutions.

Technological Platform and Innovation

Proprietary Technologies

A Place for Mom has filed 10 patents, with the most popular topics including classification algorithms, database management systems, and decision trees.

Significant Scientific Methods

The company employs advanced data analytics and machine learning algorithms to match families with appropriate care providers, ensuring personalized and efficient referrals.

Leadership Team

Key Executives

Tatyana Zlotsky: Chief Executive Officer. Under her leadership, the company has undergone a brand refresh to better reflect its mission and values.

Seth Low-Tufo: Chief Financial Officer and Chief Operating Officer. He has been instrumental in expanding the company's corporate support center and strengthening collaboration across teams.

Market and Competitor Analysis

Industry Dynamics

The senior care industry is experiencing significant growth due to the aging population, leading to increased demand for senior living solutions. Companies like A Place for Mom are well-positioned to capitalize on this trend by offering comprehensive referral services that connect families with a wide range of care providers.

Competitors

A Place for Mom's primary competitors include:

Care.com: A platform offering a broad range of caregiving services, including senior care.

Caring: Provides resources and information for families seeking senior care options.

Catholic Eldercare: Offers senior care services with a focus on faith-based communities.

These competitors vary in their service offerings and target markets but share the common goal of assisting families in finding suitable senior care solutions.

Strategic Collaborations and Partnerships

A Place for Mom has engaged in strategic collaborations to enhance its service offerings, including:

Partnerships with Healthcare Organizations: To provide comprehensive care solutions and expand its network of providers.

Collaborations with Technology Firms: To develop and implement advanced data analytics and machine learning algorithms for better matching of families with care providers.

Operational Insights

A Place for Mom's strategic considerations include:

Expanding Network: Continuously growing its network of senior care providers to offer more options to families.

Enhancing Technology: Investing in technological platforms to improve user experience and operational efficiency.

Maintaining Quality: Ensuring that all referred providers meet high standards of care and service.

Strategic Opportunities and Future Directions

A Place for Mom's strategic roadmap includes:

Geographic Expansion: Extending its services to more regions to reach a broader audience.

Service Diversification: Offering additional services such as financial planning and legal advice for families navigating senior care.

Technological Advancements: Continuing to innovate with AI-driven solutions to enhance the referral process and provide more personalized recommendations.