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Ab Tasty

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Company Research Report: AB Tasty



Company Overview



Name, Mission of the Company


  • Name: AB Tasty

  • Mission: AB Tasty aims to be the experience optimization partner that sees progress in all places by offering innovative solutions for web and feature experimentation, personalization, recommendations, search, and AI-driven insights to accelerate growth across digital channels.


Founding Details


  • Founded: 2010

  • Founders: Alix de Sagazan and Rémi Aubert


Key People


  • Co-founder: Alix de Sagazan

  • Co-founder: Rémi Aubert

  • CFO: Olivier Candau

  • CTO: Sergey Chernyakov

  • CMO: Marylin Montoya

  • CPO: Jean-Yves Simon

  • VP Revenue & Sales Operations: Julien Crochet

  • VP Customer Success: Céline Le Tourneur

  • VP of Sales, North America, UK, and Nordics: Chase Edwards

  • VP Engineering: Pawel Tomaszewski

  • VP Sales APAC: Julia Simon

  • VP Engineering, Reco & Search: Stephan Kölle

  • VP Sales & Alliances EMEA: Fabien Roger

  • VP Strategic Initiatives & CS Ops: Pauline Servant

  • VP Product, Experience & Platform: Julie Dumont

  • VP Sales Southern Europe: Christopher Broque

  • Chief of Staff: Angélique de Taddeo

  • General Manager DACH & VP Product Reco & Search: Thorsten Mühling


Headquarters and Offices


  • Headquarters: Paris, France

  • Other Offices:

  • New York, USA

  • Montreal, Canada

  • London, UK

  • Bordeaux, France

  • Nantes, France

  • Berlin, Germany

  • Cologne, Germany

  • Ettlingen, Germany

  • Madrid, Spain

  • Singapore

  • Sydney, Australia


Number of Employees


  • Number of Employees: Over 300


Revenue


  • Revenue: No information is available


Company Recognition


  • AB Tasty is known for its robust platform that combines personalization, web and feature experimentation, and AI-driven solutions to optimize digital experiences.


Products



Overview


AB Tasty offers a range of digital experience optimization products focused on experimentation, personalization, recommendations, search, and feature management.

Products and Key Features



1. Web Experimentation


  • Description: Blends advanced testing with simple experience building to achieve conversion goals quickly.

  • Key Features:

  • A/B tests

  • Split tests

  • Multivariate tests

  • Multi-page tests

  • Visual editor with no-code/low-code options

  • Dynamic allocation and audience segmentation


2. Feature Experimentation


  • Description: Conducts sophisticated experiments across all channels and devices.

  • Key Features:

  • Multi-channel A/B testing

  • Agnostic API or SDK implementation

  • Rollback capabilities

  • Strong reporting capabilities


3. Personalization


  • Description: Personalizes user experiences at scale for each individual.

  • Key Features:

  • Advanced segmentation

  • Custom widgets

  • Multi-page personalization

  • Engagement level targeting


4. E-commerce Recommendations


  • Description: Uses AI to deliver product recommendations tailored to individual user preferences.

  • Key Features:

  • 1-to-1 product recommendations

  • Cross-sell opportunities

  • Personalized email recommendations

  • Advanced analytics


5. Enterprise Search


  • Description: Provides AI-powered search results tailored to individual user needs.

  • Key Features:

  • Intelligent autocomplete

  • Error recognition and correction

  • Robust search analytics

  • Adaptive colloquial usage understanding


6. Rollouts


  • Description: Allows for the gradual and safe release of new features.

  • Key Features:

  • Progressive feature rollouts

  • KPI-triggered automatic rollbacks

  • Support for multiple platforms and devices


7. EmotionsAI


  • Description: Segments visitors by emotional need to drive better personalization.

  • Key Features:

  • Emotional need analysis based on user behavior

  • Predictive analysis for ROI

  • Easy deployment and integration


Recent Developments



New Products and Features


  • EmotionsAI: Advanced emotional segmentation to enhance personalized experiences.

  • Intelligent Categories: New personalized product listings to improve browsing experience and conversions.

  • Email Recommendations: Enhanced email marketing with dynamic, real-time product recommendations.

  • Guided Selling: Interactive product discovery experience to reduce return rates and purchase hesitation.


Strategic Partnerships


  • Google Cloud Partnership: AB Tasty is now an official Google Cloud Partner, enhancing its integration capabilities and offering streamlined marketplace transactions.


Significant Case Studies


  • Clarins: Scaled global e-commerce through agile experimentation in 30 markets.

  • Lush: Optimized digital customer experience, achieving a 250% increase in click-through rates.

  • Sage: Improved transaction lift by over 30% through A/B testing.



Note: Some sections contain "No information is available" due to the lack of data from provided resources. This report strictly adheres to available information and excludes commentary.