Abernethy Laurels Company Profile

Background

Abernethy Laurels, established in 1971, is a licensed Continuing Care Retirement Community (CCRC) located in Newton, North Carolina. Situated on 120 acres in the foothills of the Blue Ridge Mountains, the community offers a continuum of services designed to provide comfortable and stimulating living environments for older adults. As a not-for-profit organization owned and operated by EveryAge (formerly United Church Homes and Services), Abernethy Laurels is committed to delivering vibrant living opportunities, diverse outreach programs, and compassionate services.

Key Strategic Focus

Abernethy Laurels focuses on providing a comprehensive range of services to meet the evolving needs of its residents. The community offers independent living options, including spacious cottages, villas, and apartments, as well as assisted living, memory support services, skilled nursing care, and rehabilitation therapies. Emphasizing a fee-for-service approach, residents can select services and meal options tailored to their preferences. The community also promotes an active lifestyle through amenities such as a fitness center, aquatics, library, walking trails, and various programs.

Financials and Funding

In 2015, Abernethy Laurels announced a $3.6 million capital campaign to construct a new two-story healthcare facility and renovate existing structures. The campaign aimed to address challenges in the older healthcare center and prepare for the increasing aging population in the region. By March 2015, the campaign had raised over $2.9 million.

Pipeline Development

Abernethy Laurels continually enhances its facilities and services to meet residents' needs. The capital campaign initiated in 2015 focused on building a new healthcare center to provide modern, person-centered care environments. The project aimed to offer more private rooms and increased square footage per resident, aligning with contemporary care models.

Technological Platform and Innovation

While specific proprietary technologies are not detailed, Abernethy Laurels emphasizes modernizing its facilities and services. The community's approach includes adopting the Household Model, which focuses on creating a homelike environment for residents, moving away from traditional institutional settings.

Leadership Team

Amber McIntosh: Executive Director

Ashley Jones: Health Care Administrator

Shaylyn Ladd: Director of Marketing

Lisa Union: Director of Transitional Services

These leaders bring extensive experience in healthcare administration, marketing, and transitional services, contributing to the community's mission of providing compassionate care.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the leadership team.

Competitor Profile

Market Insights and Dynamics

The senior living industry in North Carolina is experiencing growth due to an aging population. Communities like Abernethy Laurels are expanding services to meet the increasing demand for comprehensive care options.

Competitor Analysis

Key competitors in the region include:

Conover Nursing and Rehabilitation Center: Located approximately 2.76 miles from Abernethy Laurels, this facility offers 90 certified beds and has an overall rating of 5 out of 5.

The Greens at Hickory: Situated about 7.85 miles away, this center provides 150 certified beds with an overall rating of 3 out of 5.

These facilities offer similar services, making the market competitive.

Strategic Collaborations and Partnerships

Abernethy Laurels participates in the "Passport to Travel" program, allowing residents to lodge free of charge at sister communities across the United States for up to two weeks. This initiative enhances residents' experiences by providing opportunities to explore new locations while enjoying familiar comforts.

Operational Insights

Abernethy Laurels distinguishes itself through a commitment to quality care, as evidenced by achieving zero deficiencies in the latest North Carolina Department of Health and Human Services survey. This accomplishment reflects the organization's dedication to excellence and compliance with regulatory standards.

Strategic Opportunities and Future Directions

The community's strategic roadmap includes ongoing facility enhancements and service expansions to meet the needs of the growing aging population. By focusing on person-centered care models and modernizing facilities, Abernethy Laurels aims to maintain its position as a leading CCRC in North Carolina.