About Face Models Company Profile

Background

Founded in 2010 by sisters Jill Davis and Jordan Coltrane, About Face Models (AFM) is a nationwide model, talent, and staffing agency headquartered in Greensboro, North Carolina. The agency's mission is to treat models, clients, and staff like family, fostering a supportive and professional environment. AFM has grown to represent over 7,000 male and female models across the United States, serving a diverse clientele ranging from small businesses to Fortune 500 companies.

Key Strategic Focus

AFM specializes in providing a wide array of services, including promotional models, brand ambassadors, event staff, print models, social media influencers, emcees, event hosts, mascots, costume characters, servers, and bartenders. The agency emphasizes hand-selecting talent to meet the specific needs of each client, ensuring successful project outcomes. AFM's unique perspective, with leadership comprising former or current models, sets it apart in the industry.

Financials and Funding

As of January 2025, the average annual salary for employees at About Face Models in the United States is $75,621, with salaries typically ranging from $66,516 to $85,710 annually. Individual salaries can vary based on factors such as job role, experience, education level, and certifications.

Leadership Team

Jill Davis: President and Co-Founder. Jill modeled for several years before founding AFM and now oversees all daily operations.

Jordan Coltrane: Vice President, Senior Booking Agent, and Co-Founder. Jordan began modeling at age 10 and brings over 20 years of experience to successfully drive AFM and manage hundreds of bookings per year.

Amanda Paris: Influencer Executive and Senior Booking Agent. Amanda has 1.5 million followers, handles the social media influencer division, and has her own fitness brand, MNML Health.

Daijah Allen: Booking Agent. Daijah manages events, handles bookings, assists clients with uniform design, and is a skilled makeup artist.

Amanda Salter: Booking Agent. Amanda has been modeling for 10 years, has been featured in print ads, walked in many fashion shows, and even created her own magazine.

Alicia Bowman: Communications Manager. Alicia manages AFM's social media accounts while working from her home in Nebraska.

Jessica Purdy: Marketing Specialist and Booking Agent. Jessi is a passionate marketer who also oversees larger events on-site.

Miranda Wood: Assistant. Miranda works from home as an assistant to the booking agents and aspires to open a bakery for both humans and pets.

Competitor Profile

Market Insights and Dynamics

The modeling and talent agency industry is highly competitive, with numerous agencies vying for clients across various sectors. The market is characterized by a demand for diverse talent to represent brands in advertising, events, and media.

Competitor Analysis

Ugly Models: A London-based alternative modeling agency specializing in character modeling. Clients include Calvin Klein, Levi's, Diesel, Vogue, Elle, and Cosmopolitan. The agency represents unique talent, including individuals holding Guinness World Records.

The Face (franchise): A modeling-themed reality television series that has expanded into an international franchise. The show follows supermodel coaches competing to find 'the face' of major brands, influencing the modeling industry by discovering new talent.

Strategic Collaborations and Partnerships

AFM has established partnerships with a diverse range of clients, from small businesses to Fortune 500 companies, providing tailored talent solutions to meet their specific needs. The agency's commitment to building strong relationships with both clients and models has contributed to its reputation in the industry.

Operational Insights

AFM's strategic focus on hand-selecting talent and providing personalized service distinguishes it from competitors. The agency's leadership, comprising individuals with firsthand modeling experience, offers a unique perspective that enhances client satisfaction and project success. AFM's dedication to treating models, clients, and staff like family fosters a supportive and professional environment.

Strategic Opportunities and Future Directions

AFM is well-positioned to capitalize on the growing demand for diverse and dynamic talent in the modeling and staffing industry. By continuing to expand its talent pool and service offerings, the agency can strengthen its market position and attract a broader client base. Embracing technological advancements and enhancing its online presence may further drive growth and innovation.