Overview
Absolutdata Analytics, a division of Infogain, operates as a consulting-oriented analytics and research firm with a global presence. It specializes in providing leading-edge analytics and research services to an extensive clientele, including Fortune 500 companies spanning industries such as technology, retail, travel, and telecommunications. The integration with Infogain enhances its capabilities, enabling the company to deliver scalable business impact via AI and machine learning.
Services and Product Offerings
Absolutdata offers a comprehensive suite of data-driven solutions designed to improve business decision-making. Its flagship offering, the NAVIK AI Platform, combines AI technology, analytics, and data to serve as the intelligence layer for enterprises worldwide. This platform includes several pre-built AI solutions aimed at specific areas:
- NAVIK SalesAI: Enhances sales performance.
- NAVIK MarketingAI: Optimizes marketing ROI.
- NAVIK ResearchAI: Advances market research efficiency.
- NAVIK MicroMods: Provides tailored machine learning applications.
These solutions emphasize the company's mission to revolutionize decision-making by linking data with business outcomes.
Location and Structure
With its headquarters in Alameda, California, Absolutdata boasts a robust global presence with offices in Gurgaon and Bangalore in India, and London, UK. It employs 201-500 individuals dedicated to advancing big data, machine learning, AI, and advanced analytics.
Leadership Team
The strategic direction and operations of Absolutdata are guided by a seasoned leadership team focused on growth and customer satisfaction:
- Anil Kaul, CEO and co-founder
- Suhale Kapoor, SVP and co-founder
- Sudeshna Datta, EVP and co-founder
- Rohit Nagpal, Chief Customer Officer
- Anshu Anand, Head of Human Resources
Recent Acquisitions and Strategic Alliances
Absolutdata's acquisition by Infogain strengthens its capabilities by integrating intelligent platform expertise, aligning with a vision to enhance customer experiences through innovative technology solutions.
Funding and Financials
Founded in 2001, Absolutdata has successfully raised around $30.3 million in funding. A notable round occurred in 2012 when the company secured $20 million in a Series Unknown round, focusing on utilizing funds to scale operations and develop advanced AI tools.
Clients and Industry Impact
Absolutdata's clientele includes numerous Fortune 500 companies, highlighting its significant industry impact. The firm's analytics-based solutions are engineered to enhance customer loyalty and accelerate revenue cycles, providing an edge in the competitive data landscape.
Contact Information
- Website: [Absolutdata](https://www.absolutdata.com/)
- Primary Office:
- Address: 1851 Harbor Bay Parkway, Suite 125, Alameda, CA 94502, US
Competitor Profiling
Competitors and Market Insights
Primary Competitors
1. Mu Sigma: A premier decision sciences and data analytics firm with about $150 million in revenue and roughly 3,789 employees. It transforms data into actionable business insights, particularly known for marketing analytics and integrating AI. Major competitors include Fractal Analytics and Splunk.
2. Fractal Analytics: Provides AI and analytics-driven solutions for Fortune 500 companies, with headquarters in Mumbai and New York. Its service areas include AI, engineering, and design, supported by a total funding of $685 million.
3. Tredence: Known for its strengths in data engineering, Tredence offers analytics solutions to enhance operational efficiencies across varied sectors.
4. Tiger Analytics: Specializes in AI and high-scale data applications, offering analytics advice and consulting focused on leveraging machine learning for predictive analytics.
5. Axtria: Focuses on data-driven transformation in the life sciences sector, utilizing AI technologies for cloud-based solutions in sales and marketing.
6. Civis Analytics: Serves public and private sectors with a focus on data-informed decisions, audience insights, and campaign effectiveness.
Additional Competitors
- Signals Analytics
- Domino Data Lab
- Dataiku
- QuantumBlack
- Anastasia
- Aibee
- Veritone
Strategic Positioning Insights
- Technological Innovation: Competitors heavily focus on AI and machine learning, indicating a trend toward automated and intelligent data processing.
- Customer Engagement: Enhancing customer experiences through data-driven insights is a priority for many, such as Civis Analytics and Axtria.
- Funding and Expansion: Significant focus on funding rounds and acquisitions by competitors like Fractal Analytics indicates aggressive growth strategies.
Actionable Insights
- Investment in AI: Further investment in AI technologies is recommended to maintain competitive parity amid industry emphasis on machine learning and AI growth.
- Strategic Partnerships: Forming partnerships could improve market reach and technology capabilities, akin to Fractal and Mu Sigma's strategies.
- Customer-Centric Strategies: Aligning strategies to enhance decision-making through analytics, similar to Civis Analytics, could prove beneficial.
By leveraging technological advances and strategic alliances, Absolutdata Analytics can continue to solidify its competitive position in the dynamic field of AI-driven analytics solutions.
