Overview
Absolute Results is a prominent automotive marketing company headquartered in Surrey, British Columbia. Founded in 1997, the company is recognized as Canada's largest automobile marketing entity, specializing in database marketing, salesperson training, and Private Sales events. Absolute Results has a significant impact on the automotive sales industry, with a track record of over 425,000 vehicles sold across more than 27,100 Private Sales events.
Services and Capabilities
Absolute Results provides a comprehensive suite of services tailored to enhance dealership sales and customer engagement:
1. Automotive Marketing and Sales Services: The company designs targeted marketing solutions that leverage customer databases to optimize dealership presence and maximize sales.
2. Training Services: They offer extensive training programs aimed at improving the sales skills of dealership staff, thus enhancing the overall customer experience and sales results.
3. Private Sales Events: Known for organizing successful Private Sales events, Absolute Results boasts an appointment-driven process with closing ratios as high as 58%, surpassing industry standards.
4. Consulting Services: The company provides strategic consulting to dealer groups and OEMs, focusing on portfolio management and customer insights to drive dealership performance and strengthen customer loyalty.
Global Reach and Performance
Operating in North America, Europe, and Australia, Absolute Results has facilitated dealership support in 28 countries, promoting international sales success and achieving high sales volumes in compressed timeframes.
Headquarters and Offices
- Canada (HQ): 104 – 2677 192 Street, Surrey, BC, V3Z 3X1
- USA: Suite 202-O, 200 State Street, Cedar Falls, IA 50613
- Europe: Unit 3 – 10 Beechen Grove, Watford, Hertfordshire, WD17 2AD, England
- Asia Pacific: Level 12, 95 Pitt Street, Sydney, NSW 2000
Leadership
- Jeff Williams: Founder and CEO, he sets the strategic direction and oversees international expansion.
- Keray Robirtis: Chief Operating Officer, who manages operations and business processes.
- Lorne Olichny: Senior Vice President, Training Services and Finance, he plays a crucial role in corporate strategy and financial oversight.
Recent Achievements
In 2025, Absolute Results achieved notable success with Toyota Sisteron-Volx Sellens, selling 39 cars in a single event with a 75% sales rate. Their private sales event for BMW of Minnetonka resulted in 145 appointments and impressive vehicle sales, demonstrating their capability to deliver outstanding results under challenging circumstances.
Company Culture
Absolute Results promotes an entrepreneurial and collaborative work environment, emphasizing personal growth, community contribution, and social engagement. Their corporate social responsibility is evidenced through partnerships with transformative global organizations.
Contact Information
For more information or business inquiries, Absolute Results can be reached via their website [absoluteresults.com](http://www.absoluteresults.com) or by phone at +1 888 751 7171.
Competitor Profiling
Absolute Results operates in a competitive landscape characterized by various players across different regions and market segments that provide technology-enabled sales training and event marketing services.
Key Competitors
1. Kenna
- Industry: Advertising & Marketing
- Location: Mississauga, Ontario
- Revenue: Approximately $29 million
- Employees: 171
- Specialties: Expertise in customer and data management, brand development, and analytics, leading in performance measurement and analytics services.
2. Spotlight Inc.
- Industry: IT Services and IT Consulting
- Location: Greenwood Village, CO
- Employees: 51-200
- Founding Year: 2009
- Specialties: Focuses on IT consulting and staffing, enhancing teams with talent to support diverse IT requirements.
3. IMC Licensing
- Industry: Brand Licensing Agency
- Location: Louisville, Kentucky
- Revenue: $6.3 million
- Specialties: Specializes in product licensing and strategic partnerships for brand extensions, fostering alliances to drive client sales.
4. SUNNY SIDE UP GROUP
- Industry: PR and Communication
- Location: Tokyo, Japan
- Founding Year: 1985
- Specialties: Offers PR services that include media relations, branding, and event management with a multi-segment approach.
5. Ternpoint Solutions
- Industry: Business Consulting and Services
- Location: San Francisco, CA
- Founding Year: 2020
- Specialties: Cloud-based management and ERP solutions, focusing on supply chain and business transformation within the food and beverage sector.
Strategic Positioning
Absolute Results stands out in the automotive sector despite facing competitors skilled in technology, branding, and consulting services. Competitors such as Kenna and Spotlight Inc. emphasize the vital roles of data analytics and IT expertise, while agencies like IMC Licensing focus on strategic brand development.
Opportunities
Amidst a competitive environment, Absolute Results can differentiate itself further by enhancing its technology-driven sales training and potentially exploring collaborations with competitors specializing in analytics and IT, broadening their service offerings and industry impact beyond the automotive realm.
