Abstrakt Company Profile

Background

Overview

Abstrakt is a Certified B Corporation web design and development agency headquartered in Nottingham, United Kingdom. The company specializes in creating impactful digital experiences that elevate brands online. Their mission is to craft websites with purpose, focusing on design and development that are both aesthetically pleasing and highly functional. Abstrakt operates within the web design and development industry, emphasizing social and environmental responsibility in its operations.

Key Strategic Focus

Core Objectives

Abstrakt aims to deliver innovative web solutions that positively impact businesses, communities, and the planet. Their strategic focus includes:

Brand-Centric Approach: Developing websites that reflect the unique identity and values of each client.

Sustainability and Social Responsibility: Integrating sustainable practices and social responsibility into their business model.

Areas of Specialization

Web Design: Creating visually engaging and user-friendly websites.

Web Development: Building bespoke websites tailored to client needs.

Key Technologies Utilized

Abstrakt employs Craft CMS as a verified partner to ensure high-quality content management solutions.

Primary Markets Targeted

The agency serves a diverse clientele, including small and medium-sized businesses across various industries, focusing on those seeking to enhance their online presence with purpose-driven websites.

Financials and Funding

Funding History

Abstrakt has not publicly disclosed specific details regarding its funding history or total funds raised. As a privately held company, financial information is not readily available.

Pipeline Development

Key Projects and Milestones

Abstrakt has undertaken several notable projects, including:

PiCK UP!: A campaign microsite featuring 2D animation.

Get More Vits: A comprehensive digital brand elevation on Shopify.

Ella’s Kitchen x RSPB: Bringing nature to life digitally with Rive animation.

These projects highlight Abstrakt's commitment to delivering innovative and impactful digital solutions.

Technological Platform and Innovation

Proprietary Technologies

Abstrakt utilizes Craft CMS to provide clients with a flexible and robust content management system, ensuring high-quality and scalable web solutions.

Significant Scientific Methods

The agency employs a brand-centric approach to design and development, focusing on creating websites that are both visually engaging and functionally effective.

Leadership Team

Key Executives

Marc Swarbrick: Co-Founder and Head of Impact. Marc champions sustainability and social responsibility, ensuring Abstrakt's operations positively impact the environment and society.

Lauren Swarbrick: Co-Founder. Lauren has decades of experience forming authentic client partnerships and has a genuine desire to create better agency-client relationships.

Leadership Changes

There are no publicly available records of recent significant changes or appointments within Abstrakt's leadership team.

Competitor Profile

Market Insights and Dynamics

The web design and development industry is characterized by rapid technological advancements and a growing emphasis on user experience and sustainability. Companies are increasingly integrating social responsibility into their business models to meet consumer expectations and regulatory standards.

Competitor Analysis

Abstrakt operates in a competitive landscape with several notable competitors:

Gong.io: Provides a revenue intelligence platform for sales teams, utilizing AI and machine learning to analyze sales calls and meetings.

Fireflies.ai: Offers an AI-powered meeting assistant that transcribes and analyzes conversations to provide actionable insights.

These competitors focus on enhancing sales processes through technology, whereas Abstrakt differentiates itself by emphasizing sustainable and socially responsible web design and development.

Strategic Collaborations and Partnerships

Significant Collaborations

Abstrakt has established a partnership with Craft CMS, becoming a verified partner to deliver high-quality content management solutions to clients.

Operational Insights

Strategic Considerations

Abstrakt's focus on sustainability and social responsibility sets it apart in the web design and development industry. By integrating these values into their operations, Abstrakt appeals to clients seeking purpose-driven digital solutions.

Strategic Opportunities and Future Directions

Roadmap and Expansion

Abstrakt is committed to enhancing its impact by supporting UN Sustainable Development Goals (SDGs) projects and creating positive environmental impacts. The agency plans to continue integrating sustainable practices into its operations and expand its portfolio of purpose-driven projects.