Overview
Abstrakt Marketing Group is a leading B2B lead generation firm headquartered in St. Louis, Missouri. Established in 2009, the company is renowned as a business growth agency, delivering a full spectrum of multi-channel marketing solutions bespoke to small- to medium-sized businesses across the United States and Canada. The firm is celebrated for facilitating predictable growth by focusing on high-quality lead generation.
Services and Industry Focus
Abstrakt positions itself as a unique entity within the marketing space with a suite of services that include outbound sales, inbound marketing strategies, and digital marketing solutions. Their core clientele spans financial institutions, web development, social media management, and video production sectors. The company's workforce is comprised of sales professionals, marketing experts, and data analysts operating as an extension of their client's businesses.
Leadership Team
- Scott Scully - Chief Executive Officer: Scott Scully has been pivotal in propelling Abstrakt to prominence, transitioning it from a call-only prospecting model to a robust omni-channel approach. He values employee feedback to enhance productivity.
- Eric Watkins - President: Starting as an unpaid intern in 2012, Eric Watkins ascended swiftly to the executive rank. He is recognized as a 2022 St. Louis Titan 100, highlighting his impact and success at Abstrakt.
- Michael Carter - President, Talent Solutions: With a rich background in marketing focused on advertising and promotions, Michael Carter leads Abstrakt's Talent Solutions division. His journey from media buying coordination during his internship to strategic leadership underscores his commitment and expertise.
Performance and Recognition
Abstrakt Marketing Group consistently features in the Inc. 5000 list, marking its 10th appearance in 2024 as one of America's fastest-growing private firms. It reports an annual revenue of $23.3 million and approximately 696 employees, underscoring a strong market presence.
The company received multiple accolades such as being named a Top Workplace USA 2024, finalist honors at the 2024 Inspiring Workplaces across North America, and multiple wins at the Annual Telly Awards, reflecting its commitment to fostering an empowering work culture and delivering exemplary marketing solutions.
Competitive Landscape
Abstrakt Marketing Group competes in a vibrant market, contending with notable entities like CIENCE, TeleNet Marketing Solutions, Televerde, and Inventive SMI, all strong players in the lead generation, marketing, and sales development landscape.
Key Competitors:
1. CIENCE: Headquartered in Denver, Colorado, CIENCE is a People-as-a-Service (PaaS) company that blends sales and marketing efforts for lead generation using innovative approaches. It serves a global audience with a combination of software and managed services.
2. TeleNet Marketing Solutions: Operating from Athens, Georgia, TeleNet excels in B2B teleprospecting lead generation and nurturing strategies. The ISO/IEC 27001 certification reinforces its commitment to data security.
3. Televerde: Founded in 1994, Televerde integrates technology and human insight, empowering formerly incarcerated women to transform customer relationships, with operations across the U.S., South America, and Europe.
4. Inventive SMI: Established in 2008, Inventive SMI provides enterprise-grade marketing solutions centered on account-based marketing and lead generation. It operates across North America, Europe, the Middle East, APAC, and India.
Market Positioning and Strategic Insights
Abstrakt Marketing Group thrives in a competitive environment by delivering a diverse array of services while being mindful of the strategic maneuvers of competitors such as CIENCE and TeleNet. To bolster its market strategy, Abstrakt could benefit from intensifying its data-driven approaches and considering additional strategic partnerships or mergers, inspired by the operational strategies of its competitors. Understanding the strengths of these rivals is imperative for sustaining and amplifying Abstrakt's foothold in the marketing and advertising services landscape.
