Accelo Company Profile

Background

Overview

Accelo is a cloud-based Professional Services Automation (PSA) software company founded in 2011 by Geoff McQueen. The company is headquartered in San Francisco, California, with additional offices in Denver, Colorado, and Wollongong, Australia. Accelo's mission is to empower professional services businesses to thrive by providing intelligent software solutions that enable organizations to scale with confidence and achieve lasting success.

Mission and Vision

Accelo's mission is to empower professional services businesses to thrive with intelligent software, enabling organizations to scale with confidence and achieve lasting success. The company's vision is to provide top-notch solutions for professional service businesses across various industries, enhancing efficiency and client satisfaction.

Primary Area of Focus

Accelo specializes in delivering a comprehensive PSA platform that integrates client management, project tracking, resource scheduling, and financial workflows. This integration allows service-based businesses to manage their operations more efficiently and scale successfully.

Industry Significance

Accelo has established itself as a significant player in the PSA software industry, serving thousands of businesses across various sectors, including consulting, engineering, architecture, IT, and marketing. The company's platform is recognized for its ability to streamline operations, boost revenue, and enhance productivity for professional services organizations.

Key Strategic Focus

Core Objectives

Accelo aims to provide an all-in-one PSA solution that connects the entire client journey from quote to cash. The company's core objectives include enhancing operational efficiency, improving client satisfaction, and driving business growth for professional services organizations.

Specific Areas of Specialization

Accelo specializes in automating and optimizing corporate processes through its cloud-based platform, offering tools for project management, time tracking, expense management, and sales automation. The platform is known for its reporting capabilities, customizable workflows, and integration options that cater to various industries, including consulting, IT, accounting, and engineering.

Key Technologies Utilized

Accelo leverages cloud computing technologies to deliver its PSA platform, ensuring scalability, reliability, and accessibility for its users. The platform integrates with various third-party applications, enhancing its functionality and providing a seamless user experience.

Primary Markets or Conditions Targeted

Accelo primarily targets professional services organizations across industries such as consulting, engineering, architecture, IT, and marketing. The platform is designed to address the unique challenges faced by these businesses, including project management complexities, resource allocation, and client relationship management.

Financials and Funding

Funding History

Accelo has raised a total of $12.7 million in funding across four rounds. The first round, in 2012, raised $2 million from a group of investors, including Winklevoss Capital and Blackbird Ventures. The second round, in 2014, raised $4.2 million from various investors, including Citrix Startup Accelerator and Firemark Investments. The third round, in 2016, raised $9 million from investors, including Allure Ventures, Fathom Capital, and private individuals. The most recent round, in 2018, raised $9.5 million from GroTech Ventures and other investors.

Total Funds Raised

Accelo has raised a total of $12.7 million in funding across four rounds.

Notable Investors

Notable investors in Accelo include Blackbird Ventures, Fathom Capital, Allure Ventures, Firemark Investments, Citrix Startup Accelerator, and GroTech Ventures.

Intended Utilization of Capital

The capital raised by Accelo has been utilized to enhance the platform's features, expand its global presence, and empower clients to deliver exceptional services with unparalleled efficiency and insight.

Pipeline Development

As a software company, Accelo's pipeline development focuses on continuous product enhancement and innovation. The company has launched significant upgrades, such as Accelo v4 in 2023, showcasing its commitment to continuous improvement and aligning with its mission to provide top-notch solutions for professional service businesses.

Technological Platform and Innovation

Proprietary Technologies

Accelo's proprietary technology is its cloud-based PSA platform, which integrates various business functions, including project management, time tracking, expense management, and sales automation. This integration allows service-based businesses to manage their operations more efficiently and scale successfully.

Significant Scientific Methods

Accelo employs data analytics and reporting capabilities within its platform to provide insights into business operations, enabling organizations to make informed decisions and optimize their processes.

Leadership Team

Key Executives

Karen Sawyer: Chief Executive Officer (CEO)

Geoff McQueen: Founder and former CEO

Eamonn Bell: Co-founder and Managing Director

Robert Germain: Vice President of Client Success

Glenn Fowler: Co-founder and Chief Technology Officer (CTO)

Joshua Tan: Director of Support

Mandy Anger: Vice President of Products

Latisha Beringer: Director of People Operations

Professional Backgrounds and Contributions

Karen Sawyer: Appointed CEO in June 2024, Karen brings extensive experience in leading technology companies and is focused on driving Accelo's growth and innovation.

Geoff McQueen: As the founder, Geoff established Accelo in 2011 and served as CEO until 2024, playing a pivotal role in the company's development and success.

Eamonn Bell: Co-founder and Managing Director, Eamonn has been instrumental in Accelo's strategic direction and operational management.

Robert Germain: Vice President of Client Success, Robert focuses on ensuring customer satisfaction and success with Accelo's platform.

Glenn Fowler: Co-founder and CTO, Glenn leads the technological development and innovation at Accelo.

Joshua Tan: Director of Support, Joshua oversees customer support operations, ensuring clients receive timely and effective assistance.

Mandy Anger: Vice President of Products, Mandy drives product strategy and development to meet market needs.

Latisha Beringer: Director of People Operations, Latisha manages human resources and organizational development.

Leadership Changes

In June 2024, Karen Sawyer was appointed as the CEO of Accelo, succeeding founder Geoff McQueen. This leadership change marks a new chapter in Accelo's growth and strategic direction.

Competitor Profile

Market Insights and Dynamics

The PSA software market is experiencing significant growth, driven by the increasing need for service-based businesses to streamline operations and enhance client satisfaction. Accelo competes with other PSA providers, offering a comprehensive platform that integrates various business functions.

Competitor Analysis

Key competitors to Accelo include:

Scoro: Offers a work management solution with features for project management, time tracking, and billing.

OneDesk: Provides an all-in-one work management and client support platform, including project management, ticketing, and client communication tools.

BigTime: Specializes in time tracking, billing, and project management for professional services firms.

Strategic Collaborations and Partnerships

Accelo has formed strategic partnerships to enhance its platform's capabilities and expand its market reach. Notably, in 2016, Accelo partnered with Xero, a cloud-based accounting software provider, to integrate its project management and CRM tools with Xero’s invoicing and accounting tools. In 2018, Accelo partnered with ConnectWise, a provider of business management software for technology companies, to integrate its CRM and project management tools with ConnectWise’s PSA software.

Operational Insights

Accelo's comprehensive PSA platform offers a competitive advantage by integrating various business functions, providing a seamless user experience, and enhancing operational efficiency for service-based businesses. The company's focus on continuous product enhancement and strategic partnerships strengthens its market position.

accelo